Create a Business that Fills a Gap in the Market

The College of Business Administration is committed to providing quality education to its students and to prepare them in becoming business professionals through academic programs and applied learning approaches. We seek to inculcate life-long learning aspirations in students, so that they keep advancing themselves to meet the changing needs of the market.

The College’s portfolio of programs aspires to prepare students for employment and to inspire them to the highest standards of professionalism and integrity. Such programs promote critical thinking, creativity and advanced practices, with an interdisciplinary approach to applying fundamental, theoretical, and practice-led inquiries into contemporary business and management solutions.


College of Business Administration Curriculum at The American University in the Emirates received International Accreditation by Chartered Institute of Management Accountants (CIMA). CIMA has partnered with AICPA (American Institute of CPAs) and the merger is now named AICPA- Association of International Certified Professional Accountants and is the world’s largest professional body of management accountants.

The accreditation resulted in COBA specializations attaining equivalency and exemptions from CIMA that will ensure graduating market-ready students in the field of Business. Five of COBA specializations namely; Accounting, Finance, Business Management, HRM and e-commerce & Marketing have attained curriculum equivalency. At the undergraduate level, Accounting Specialization attained the maximum exemptions while MBA Program has achieved maximum exemptions which any graduate program can achieve. AUE is now listed on CIMA website’s “exemptions search” to inform students of the exemptions pertaining to their specialization and year of completion and can be found here:

Students can benefit from these exemptions and attain the elite CGMA - Chartered Global Management Accountant certification.


We strive to be an active community and a national and regional member in higher education, committed to graduate practice-oriented specialists, fostering innovative leaders and providing lifelong learning opportunities through novel market-oriented programs and applied research.

Strategic Goal 1

Leverage relationships with both the public and private sectors to support national and regional communities.


  • Align curriculum with the market demands and socio-economic factors
  • Cultivate a continuous improvement model which is informed from diverse stakeholders

Strategic Goal 4

To promote scholarly and applied knowledge to advance management practice through research and active community engagement.


  • Empower faculty members’ research and optimize the utility of the available resources, while focusing on research led teaching.
  • Create and develop intellectual contributions that aim to address contemporary challenges in business settings.

Strategic Goal 2

Offer innovative academic degree programs that contribute to student learning and professional development, while bridging the gap between theory and practice.


  • Integrate applied curriculum initiatives and practical aspects within the educational offerings
  • Assimilate practice oriented approach to learning

Strategic Goal 3

Cultivate and nurture continuous learning opportunities for the business community.


  • Build a nexus of students, faculty and business community that creates improved and flexible learning approaches to learning approaches in the field of business administration.
  • Provide topical lifelong learning opportunities to meet the educational needs of the business community.

BBA Advisory Board Members

Name Designation
HE Abdulla Al Saleh Undersecretary of Ministry of Economy for Foreign Trade, Ministry of Economy, UAE
Dr. Eng. Magdy ElKady President, Canadian International College, Egypt
Ms. Ohood Bin Haider Vice President Risk Management, First Abu Dhabi Bank, UAE
Mr. Christian Gregorowicz CEO, AWP (Allianz Worldwide Partners) MEA
HE Jamal Al Jarwan Secretary General, UAE International Investors Council, UAE
Ms. Salma Sakhnini CEO, ICON Training & Coaching, Dubai, UAE
Mr. Abdulmuttalib Hashim Managing Director, TBH Consultancy, Dubai, UAE
Dr. Nihal Al Daly Co-Founder and Head of Business Solutions, Axellerus Business Consultants, Dubai, UAE
Mr. Amro Zakaria Managing Director, Market Trader Academy (Dubai office), UAE

MBA Advisory Board Members

Name Designation
Mr. Hans Henrik Christensen Director, Dubai Technology Entrepreneur Centre, Dubai Silicon Oasis Authority, UAE
Mr. Yasir Ourtashi Vice President of Learning and Development, Emirates Islamic/ Emirates NBD, UAE
Mr. Ratko Kupresak Country Director, Aujan Coca-Cola Beverages Company (ACCBC), UAE
Mr. Ibrahim Al Kendy Project Control Support Director, Musanada, UAE
Mr. Kholood Abdullah Al Awadhi Head of School Service Affairs, UAE Ministry of Education; AUE alumnus (graduate of the College of Business Administration, MBA)
Dr. Muneer Zuhdi Chief Technology Officer and Head of Global IOT and Smart City Solution, Nokia, UAE

MSM Advisory Board Members

Name Designation
Prof John Nauright Chair and Professor, Department of Kinesiology, Health Promotion & Recreation, University of North Texas, USA
Mr. Mike Davis Regional Director, CSM Sport and Entertainment, UAE
Dr. Ali Tweissi Sports Federation/ Equestrian, UAE Equestrian Federation
Mr. Ahmed Al-Hammadi Equestrian Director, Al Forsan International Sports Resort; AUE MSM Alumnus
Mr. Steven Bainbridge Head of Sports Law & Events Management, Al Tamimi & Company, UAE
Mrs Sajani Hamza Sports Federation, UAE National Olympic Committee
Mr Mahmoud Aboumansour Titans for Sports Services; AUE MSM Alumnus

For further information, enquiries, comments or suggestions, please contact the COBA Secretaries on: Tel Nos.: +971 (0)4 449 9600 or +971 (0)4 449 9601