Dr. Sungil Hongwho
Dr. Sung IL Hong
Assistant Professor - College of Business Administration
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Last Updated : Apr/20/2024 05:04:58
- Dr Hong is an Assistant Professor at the College of Business Administration at the American University in the Emirates. He holds a PhD with a specialization in sports management – specifically sports economics and finance – from Florida State University and a master’s degree in Sport Management from the University of Louisville, U.S.A.
Dr Hong’s research is focused in three areas: i) attendance demand in sport; ii) innovation adoption and diffusion in professional sports; and iii) stadium financing. His work has been published in several peer-reviewed journals, including European Sport Management Quarterly, the International Journal of Sport Finance, the International Journal of Sport Management and Marketing, and the Journal of Applied Sport Management. Dr Hong also holds practical experience as part of a professional sports team, having been employed as Marketing Director for the Hyundai Unicorns professional baseball club in Korea, and participated in every aspect of the club’s marketing, sponsorship, promotion, events, sales, and advertising.
Prior to joining the American University in the Emirates in 2022, Dr Hong was an Assistant Professor in the Department of Sport, Physical Education and Health at Hong Kong Baptist University. He taught a variety of sport management courses, including Management Skills and Communication (focusing on strategic management), Management of Human Resources, Financial Management, Research Methods, and Golf and Financial and Human Resources Management in Leisure Services.
FACULTY
Prof. Asma Salman
Professor / Vice President for Research / Acting Dean
Prof. Robert P. Karaszewski
Professor / Program Director - Master of Business Administration
Dr. Sung IL Hong
Assistant Professor / Program Director - Master of Sports Management
Dr. Tahar Tayachi
Assistant Professor / Department Chair of Accounting & Finance
Dr. Nikolina Ljepava
Assistant Professor / Department Chair of Management
Dr. Bassel Kassem
Assistant Professor / Innovation Patents and Grants Director
Dr. Abdulkarim Dahan
Associate Professor
Dr. Azzam Hannoon
Associate Professor
Dr. Nasser Easa
Associate Professor
Dr. Mona Hammad
Assistant Professor
Dr. Edyta Skibińska
Assistant Professor
Dr. Ilija Stojanovic
Assistant Professor
Dr. Mohammad Alsmairat
Assistant Professor
Dr. Riad Al Chami
Assistant Professor
Dr. Tamara Mohammad
Assistant Professor
Dr. Alaa Mushtaha
Assistant Professor
