Dr. Riad Al Chami

Dr. Riad Al Chami

Assistant Professor / Specialization Coordinator - E-commerce and Marketing,
College of Business Administration

prof-imageDr. Riad Al Chami is an Assistant Professor of Marketing at American University in The Emirates. Dr. Riad received his Ph.D. in Marketing “With Honor” from the University of Jinan in Lebanon in 2018 under the supervision of Professor Fadel Yakhne and Dr. Radwan Shughari.

His dissertation highlighted the challenges faced by the Lebanese E-Commerce industry and the solutions provided to overcome these obstacles. His publication discusses the organizational culture behavior, the evolutionary aspects of marketing research, the low-touch economy features post covid-19. Dr. Al Chami is targeting A journals indexed by Scopus.

Furthermore, and because marketing is a fast-changing discipline, his interest is digitalization, Artificial Intelligence, chatbots, consumer privacy, online behavior, Corporate Social Responsibility, and sustainability.

Besides, his academic area of expertise, Dr. Riad took part in multiple projects funded by NGO’s to improve the educational lives of refugees, influence electoral decisions, and create entrepreneurs with as little as $100 capital investment.

Dr. Riad is affiliated to a wide network of marketing scholars worldwide who are dedicated to student integration, inclusion, and community development.


Asma Salman

Prof. Asma Salman

Professor / Dean

Prof. Munther Momany

Professor / Program Director - Master of Business Administration

Dr. Sung Cropped

Dr. Sung IL Hong

Assistant Professor / Program Director - Master of Sports Management

Dr. Azzam Hannoon

Associate Professor / Department Chair of Accounting and Finance

Dr. Nikolina Ljepava

Assistant Professor / Department Chair of Management

Dr. Edyta Skibińska

Assistant Professor / Specialization Coordinator - Hospital and Healthcare Management

Dr. Mohammad Alsmairat

Assistant Professor / Specialization Coordinator - Logistics and Supply Chain Management

Dr. Riad Al Chami

Assistant Professor / Specialization Coordinator - E-commerce and Marketing

Dr. Samer Kobrossy

Assistant Professor / Specialization Coordinator - Business Management

Dr. Tamara Mohammad

Assistant Professor / Specialization Coordinator - Human Resource Management

Dr. Yasmine Essafi

Assistant Professor / Specialization Coordinator - Accounting, Finance, Insurance and Risk Management

Dr. Alaa Mushtaha

Assistant Professor / Director of Innovation & Lifelong Learning (RYADA)

Dr. Abdulkarim Dahan

Associate Professor

Dr Ahmed Al-Omush

Associate Professor

Dr. Nasser Easa

Associate Professor

Dr. Bassel Kassem

Assistant Professor

Dr. Ilija Stojanovic

Assistant Professor

Dr. Khaled Bataineh

Assistant Professor

Dr. Mohammed Eldahamsheh

Assistant Professor

Dr. Mona Hammad

Assistant Professor

Dr. Rabeb Ben Abdallah

Assistant Professor

Dr. Tahar Tayachi

Assistant Professor

Dr. Tatyana Gibbs

Assistant Professor

Dr Sharafat Hussain

Dr. Sharafat Hussain

Assistant Professor

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