American University in the Emirates
AUE Vision

The American University in the Emirates (AUE) is dedicated to be one of the leading higher educational institutions locally and regionally, providing an integrated pathway for students to become creative, effective, and productive members of the community.

AUE Mission

The American University in the Emirates is a coeducational undergraduate and graduate degree-granting institution committed to preparing students as global citizens for future career aspirations and lifelong learning through quality teaching, research, and service opportunities.

AUE Core Values
  • Improve Quality of Life
  • Respect and Dignity
  • Equal Opportunities and Recognition
  • Openness, Trust and Integrity
  • Innovation and Creativity
  • Persistence and Entrepreneurialism
  • Stewardship and Economic Viability
  • Safety and Environmental Responsibility
  •  Teamwork and Partnership

AUE is a private, for-profit higher education institution located in Dubai, United Arab Emirates (UAE). Since its inauguration in 2006, the institution has been licensed and approved to operate and grant degrees by the UAE’s Ministry of Education (MOE). It obtained its most recent license in 2017, valid until 2022. The University is in the process of renewing its institutional license for the cycle 2022-2027.

International Accreditation

College of Business Administration

The College of Business Administration and its degree programs (Bachelor of Business Administration, Master of Business Administration, Master of Sport Management) at the American University in the Emirates is accreditation from The Association to Advance Collegiate Schools of Business (AACSB) – 2022 and is a member of AACSB.

College of Computer Information Technology

The Bachelor of Computer Science (Bachelor of Science) in the College of Computer Information Technology is accredited since 2017 by the Computing Accreditation Commission of ABET (AUE ABET Accreditation)

Goals & Objectives

Click on each Goal to view its Objectives:

[ 1.1 ] Maintain a high-quality general education program with a rigorous assessment and improvement plan
[ 1.2 ] Offer and maintain high quality and market relevant undergraduate and graduate programs
[ 1.3 ] Maintain a rigorous academic assessment plan that includes continuous improvement
[ 1.4 ] Recruit high caliber faculty and retain them through faculty development initiatives

[ 2.1 ] Incentivize academic research through setting research expectations, evaluation, promotion and continued employment at AUE
[ 2.2 ] Develop institutional research partnerships
[ 2.3 ] Provide support for faculty research

[ 3.1 ] Engage each of the student support units to develop and implement initiatives to demonstrate their contribution towards enhancing student learning
[ 3.2 ] Develop strategies to enhance engagement with the alumni community
[ 3.3 ] Expand and strengthen the engagement of the Guidance and Counselling Center to enrich the learning environment
[ 3.4 ] Enhance the academic support services at AUE to increase student retention
[ 3.5 ] Enhance the on-campus experience of students

[ 4.1 ] Integrate the institutional annual planning process with the institutional budgeting processes by allocating funds for all institutional goals
[ 4.2 ] Diversify and increase institutional sources (grant and endowments) and amount of revenue
[ 4.3 ] Ensure compliance with standards of health, safety and accessibility for people with special needs
[ 4.4 ] Implement strategic enrollment management practices to include long-term relationships with high schools, and regional/international student recruitment initiatives to improve student enrollment
[ 4.5 ] Utilize the marketing channels for institutional branding

[ 5.1 ] Ensure that AUE enhances, implements, and practices institutional effectiveness processes
[ 5.2 ] Review, revise, and implement AUE’s organizational structure to optimize the use of institutional resources, including people, funds, and space
[ 5.3 ] Seek and maintain institutional program level accreditation by demonstrating compliance

The motto of the American University in the Emirates (AUE) is “Nothing is Impossible.” The university encourages students through this empowering phrase to excel in their studies and workplaces through a pathway to success.

The AUE was established in 2006 with accreditation from the Commission of Academic Accreditation (CAA) under the umbrella of the Ministry of Higher Education and Scientific Research in the United Arab Emirates. The AUE has experienced increased student enrollments from 25 countries and follows the American model of higher education with a general-education program and credit-hour system. The university boasts seven colleges—Media and Mass Communication, Business Administration, Law, Design, Computer Information Technology, Security and Global Studies, and Education—with programs that cater to current and future marketplace needs.

Students choose from various specializations, many of which are unique in the Middle East. Renowned professors with PhDs from around the world build students’ confidence, knowledge, and skills with a range of undergraduate and graduate degree programs.

The AUE adapts new technologies and uses innovative teaching methods to create leaders in their fields. The AUE graduates leaders, not followers, CEOs, not employees, and thinkers and problem-solvers, not passive students, who contribute to the United Arab Emirates’ advancement.

The AUE puts students’ needs first. The university promotes student achievement by using class training and partnership agreements to give students hands-on, practical experience.

The AUE is located in a great country and world-class city whose leaders understand that higher education drives economic competitiveness, innovation, social mobility, security, and happiness. The university is proud to improve students’ lives and advance the region’s welfare.

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