Create a Business that Fills a Gap in the Market

The College of Business Administration is committed to providing quality education to its students and to prepare them in becoming business professionals through academic programs and applied learning approaches. We seek to inculcate life-long learning aspirations in students, so that they keep advancing themselves to meet the changing needs of the market.

The College’s portfolio of programs aspires to prepare students for employment and to inspire them to the highest standards of professionalism and integrity. Such programs promote critical thinking, creativity and advanced practices, with an interdisciplinary approach to applying fundamental, theoretical, and practice-led inquiries into contemporary business and management solutions.

AACSBAs the world’s largest business education alliance, AACSB International—The Association to Advance Collegiate Schools of Business (AACSB)—connects educators, students, and businesses to achieve a common goal: to create the next generation of great leaders. AACSB is a global membership association for the business education industry. The member network, known as the AACSB Business Education Alliance, is a network of business educators, business, nonprofit, and public-sector organizations dedicated to sharing knowledge and best practices to accelerate innovation in business education. The American University in the Emirates College of Business Administration is a member of AACSB and is working to achieve accreditation. AACSB International is a global association of leaders in education and business dedicated to supporting and advancing quality business education worldwide. Through membership, accreditation, research, thought leadership, professional development, and advocacy, AACSB partners with over 1,700 organizations, from more than 100 countries. Membership or participation in the Global Education Alliance does not imply accreditation.



We strive to be an active community, national, and international member in higher education committed to graduating strategic decision-makers, fostering innovative leaders, and providing lifelong learning opportunities through novel market-oriented programs and applied research.

Strategic Goal 1

Leverage relationships with both the public and private sectors to support relevant communities.


  • Align curriculum with market demands based on advisory board, stakeholders, and professional bodies' recommendations.
  • Enhance the assurance of learning model in alignment with the UAE Commission for Academic Accreditation (CAA)/AACSB guidelines for continuous improvement.

Strategic Goal 2

Offer innovative academic degree programs that contribute to student learning and professional development.


  • Integrate applied curriculum initiatives through simulations and software.
  • Assimilate practice-oriented approach to learning.

Strategic Goal 3

Cultivate and nurture continuous learning opportunities for the business community.


  • Build a nexus of students, faculty, and business community through strategic partnerships.
  • Provide continuous learning opportunities for students through workshops and forums to meet the educational needs of the business community.

Strategic Goal 4

To promote scholarly and applied knowledge.


  • Provide workshops to faculty members in the area of research led teaching.
  • Create and develop intellectual contributions that aim to address contemporary challenges in business settings.


For further information, enquiries, comments or suggestions, please contact the COBA Secretaries on: Tel Nos.: +971 (0)4 449 9600 or +971 (0)4 449 9601