Create a Business that Fills a Gap in the Market

The College of Business Administration is committed to providing quality education to its students and to prepare them in becoming business professionals through academic programs and applied learning approaches. We seek to inculcate life-long learning aspirations in students, so that they keep advancing themselves to meet the changing needs of the market.

The College’s portfolio of programs aspires to prepare students for employment and to inspire them to the highest standards of professionalism and integrity. Such programs promote critical thinking, creativity and advanced practices, with an interdisciplinary approach to applying fundamental, theoretical, and practice-led inquiries into contemporary business and management solutions.

AACSBAs the world’s largest business education alliance, AACSB International—The Association to Advance Collegiate Schools of Business (AACSB)—connects educators, students, and businesses to achieve a common goal: to create the next generation of great leaders. AACSB is a global membership association for the business education industry. The member network, known as the AACSB Business Education Alliance, is a network of business educators, business, nonprofit, and public-sector organizations dedicated to sharing knowledge and best practices to accelerate innovation in business education. The American University in the Emirates College of Business Administration is a member of AACSB and is working to achieve accreditation. AACSB International is a global association of leaders in education and business dedicated to supporting and advancing quality business education worldwide. Through membership, accreditation, research, thought leadership, professional development, and advocacy, AACSB partners with over 1,700 organizations, from more than 100 countries. Membership or participation in the Global Education Alliance does not imply accreditation.



We strive to be an active community, national, and international member in higher education committed to graduating strategic decision-makers, fostering innovative leaders, and providing lifelong learning opportunities through novel market-oriented programs and applied research.

Strategic Goal 1

Leverage relationships with both the public and private sectors to support national and regional communities.


  • Align curriculum with the market demands and socio-economic factors
  • Cultivate a continuous improvement model, informed by the priorities of diverse stakeholders

Strategic Goal 2

Offer innovative academic degree programs that contribute to student learning and professional development, while bridging the gap between theory and practice.


  • Integrate applied curriculum initiatives and practical aspects within the educational offerings
  • Assimilate practice oriented approach to learning

Strategic Goal 3

Cultivate and nurture continuous learning opportunities for the business community.


  • Build a nexus of students, faculty, and business community that creates improved and innovative learning approaches in the field of business administration.
  • Provide topical lifelong learning opportunities to meet the educational needs of the business community.

Strategic Goal 4

To promote scholarly and applied knowledge to advance management practice through research and active community engagement.


  • Encourage faculty research and optimize the utility of the available financial resources while focusing on innovative teaching practices.
  • Support and enhance intellectual contributions that aim to address contemporary challenges in business settings.


BBA Advisory Board Members

Name Designation
HE Abdulla Al Saleh Under Secretary, Ministry of Economy
HE Jamal AlJarwan Secretary General, UAE International Investors Council
Dr. Eng. Magdy ElKady President of the Canadian International College - Canadian International College, Egypt
Ms. Ohood Bin Haider Vice President - Compliance, UAE Subsidiaries, First AbuDhabi Bank
Mr. Christian Gregorowicz CEO - AWP( Allianz Worldwide Partners) MEA
Ms. Salma Sakhnini CEO - ICON Training & Coaching, Dubai, UAE
Mr. Abdulmuttalib Hashim Managing Director - TBH Consultancy, Dubai, UAE
Mr. Mohammed Ahmed Wagdy Senior Vice President, Corporate Banking, DIB
Dr. Nihal Al Daly Co-Founder, Head of Business Solutions - Axellerus, Dubai, UAE
Mr. Amro Zakaria Managing Director - Market Trader Academy (Dubai Campus)

MBA Advisory Board Members

Name Designation
Dr. Muneer Zuhdi Partner - MEA Head, Bell Labs, Consulting, Nokia
Mr. Shuja Ali Chief Investment Officer, Saham Investment Management PJSC
Mr Abdelghany Eladib Chief Operating Officer, SIG Combibloc Obeikan
Mr. Ratko Kupresak Country Director, Aujan Coca Cola
Ms. Kholood Abdullah Al Awadhi Head of Academic Affairs, UAE Ministry of Education
Mr. Yasir Ourtashi Vice President of Learning and Development, Emirates Islamic/Emirates NBD
Mr. Charles Tawk Senior Consultant, Meirc Training and Consulting
Dr. Mohammad Nasser Fouad
Mr. Meshal Al Kahtani TV presenter, DMI
Mr. Ayman Obaidat RTA.

MSM Advisory Board Members

Name Designation
Prof John Nauright Academia (Sports Management), University of North Texas (UNT)
Mr. Mike Davis Private Sector – Sports Management Consultancy, CSM  Sport & Entertainment
Dr. Ali Tweissi Public Sector – Sports Federation/ Equestrian, UAE Equestrian Federation
Mr. Ahmed Al-Hammadi Manager, (AUE MSM Alumni), Private Sector, Al Forsan International Sports Resort
Mr. Steven Bainbridge Private Sector/ Sports Law and Events Management, Al Tamimi & Company
Mrs Sajani Hamza Public sector – Sports Federation, UAE National Olympic Committee
Mr Mahmoud Aboumansour Managing Director, Titans for Sports Services, Dubai, UAE
Ms. Nada Alshaibahi Senior Program Presenter (AUE MSM Alumni), Abu Dhabi Media Company

For further information, enquiries, comments or suggestions, please contact the COBA Secretaries on: Tel Nos.: +971 (0)4 449 9600 or +971 (0)4 449 9601