The mission of the College of Media & Mass Communication is to educate students in the knowledge, skills and perspectives necessary for future careers in their respective specialties, prepare students for life-long learning and/or advanced study in mass communications- related disciplines and diplomacy, provide a strong liberal arts education, and achieve recognition among professionals, public organizations/agencies and scholars as a pre-eminent program in mass communications and diplomacy education, research and service.

The programs facilitate intellectual stimulation to generate a desire for learning in the students. The programs empower students through a sustainable environment of academic practices to meet challenges of a collaborative and competitive environment that provides opportunities of cultural inclusiveness, internationalism and higher education.