Assistant Professor - College of Business Administration
  • Publications : 14
  • Citations : 130
  • h-Index : 5
  • Last Updated : Dec/05/2023 02:31:46

  • Dr. Nikolina Ljepava is an Assistant Professor of Marketing, Research Methods and Statistics at American University in the Emirates. She is a practice-oriented academic with extensive industry experience in areas of marketing research, e-business and evaluation and assessment from America, Europe and Asia.

    She holds a PhD with specialization in Marketing Research from University of Belgrade, and two master degrees in Data Analysis and E-business following a degree in Psychology from University of Windsor, Canada.

    Research interests of Dr. Nikolina are related to online consumer behavior, psychology of social media, digital marketing, neuromarketing, survey methodology and online panel research. She is an author of numerous conference papers and articles, and had a number of successful media appearances on the above mentioned topics.

    In addition to teaching, research and business experience, Dr. Nikolina is also dedicated to community development and engagement especially in the area of youth Internet safety education.

Journal

Publications
Cover Date Title Citations
01/01/2020 A cross-cultural comparison of conflict management styles in multinational organisations: Empirical evidence from Serbia 3
08/01/2022 AI-Enabled Marketing Solutions in Marketing Decision Making: AI Application in Different Stages of Marketing Process 4
08/01/2023 E-Business as Catalyst for Global Transformation of SMEs: A Middle East Perspective 0
05/01/2023 Emojis to conversion on social media 0
01/01/2022 ENHANCING PRODUCTION AND SALE BASED ON MATHEMATICAL STATISTICS AND THE GENETIC ALGORITHM 1
02/17/2020 Implications of the paracrises on the companies’ stock prices 5
10/01/2023 Industrial Application of the ANFIS Algorithm—Customer Satisfaction Assessment in the Dairy Industry 0
01/01/2017 Model for Selection of the Best Location Based on Fuzzy AHP and Hurwitz Methods 17
01/01/2013 Personality and social characteristics of Facebook non-users and frequent users 77
01/01/2018 Stakeholder management in reverse supply chains - The ranking of reverse supply chains entities upon requirements' fulfillment 2
03/01/2022 The Assessment of the Key Competences for Lifelong Learning—The Fuzzy Model Approach for Sustainable Education 2

Book Series

Publications
Cover Date Title Citations
01/01/2020 Blockchain Technology, Sustainability and Business: A Literature Review and the Case of Dubai and UAE 5
01/01/2019 Citizen-Centric Approach in Delivery of Smart Government Services 10
01/01/2019 Smart City Transportation Services, Customer Satisfaction and Impact on the Quality of Life 4

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