Dr. Nikolina Ljepava

Assistant Professor - College of Business Administration
  • Publications : 16
  • Citations : 144
  • h-Index : 5
  • Last Updated : May/27/2024 02:36:01

  • Dr. Nikolina Ljepava is an Assistant Professor of Marketing, Research Methods and Statistics at American University in the Emirates. She is a practice-oriented academic with extensive industry experience in areas of marketing research, e-business and evaluation and assessment from America, Europe and Asia.

    She holds a PhD with specialization in Marketing Research from University of Belgrade, and two master degrees in Data Analysis and E-business following a degree in Psychology from University of Windsor, Canada.

    Research interests of Dr. Nikolina are related to online consumer behavior, psychology of social media, digital marketing, neuromarketing, survey methodology and online panel research. She is an author of numerous conference papers and articles, and had a number of successful media appearances on the above mentioned topics.

    In addition to teaching, research and business experience, Dr. Nikolina is also dedicated to community development and engagement especially in the area of youth Internet safety education.

FACULTY

Prof. Asma Salman

Professor / Vice President for Research / Acting Dean

Prof. Robert P. Karaszewski

Professor / Program Director - Master of Business Administration

Dr. Sung IL Hong

Assistant Professor / Program Director - Master of Sports Management

Dr. Tahar Tayachi

Assistant Professor / Department Chair of Accounting & Finance

Dr. Nikolina Ljepava

Assistant Professor / Department Chair of Management

Dr. Bassel Kassem

Assistant Professor / Innovation Patents and Grants Director

Dr. Abdulkarim Dahan

Associate Professor

Dr. Nasser Easa

Associate Professor

Dr. Mona Hammad

Assistant Professor

Dr. Edyta Skibińska

Assistant Professor

Dr. Ilija Stojanovic

Assistant Professor

Dr. Mohammad Alsmairat

Assistant Professor

Dr. Riad Al Chami

Assistant Professor

Dr. Tamara Mohammad

Assistant Professor

Dr. Mohammed Eldahamsheh

Assistant Professor