Dr. Nikolina Ljepava
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Dr. Nikolina Ljepava
Assistant Professor - College of Business Administration
Publications : 19
Citations : 149
h-Index : 5
Last Updated : Jul/27/2024 02:36:42
- Dr. Nikolina Ljepava is an Assistant Professor of Marketing, Research Methods and Statistics at American University in the Emirates. She is a practice-oriented academic with extensive industry experience in areas of marketing research, e-business and evaluation and assessment from America, Europe and Asia.
She holds a PhD with specialization in Marketing Research from University of Belgrade, and two master degrees in Data Analysis and E-business following a degree in Psychology from University of Windsor, Canada.
Research interests of Dr. Nikolina are related to online consumer behavior, psychology of social media, digital marketing, neuromarketing, survey methodology and online panel research. She is an author of numerous conference papers and articles, and had a number of successful media appearances on the above mentioned topics.
In addition to teaching, research and business experience, Dr. Nikolina is also dedicated to community development and engagement especially in the area of youth Internet safety education.
Publications
Journal
Publications
Book Series
Cover Date | Title | Citations |
Jan/01/2024 | Application of a Fuzzy Delphi Method in Marketing: A Review | 0 |
Jan/01/2020 | Blockchain Technology, Sustainability and Business: A Literature Review and the Case of Dubai and UAE | 6 |
Jan/01/2019 | Citizen-Centric Approach in Delivery of Smart Government Services | 10 |
Jan/01/2024 | How Will Autonomous Vehicles Increase Ease of Life? | 0 |
Jan/01/2019 | Smart City Transportation Services, Customer Satisfaction and Impact on the Quality of Life | 4 |
FACULTY
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Prof. Asma Salman
Professor / Vice President for Research / Acting Dean
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Prof. Robert P. Karaszewski
Professor / Program Director - Master of Business Administration
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Dr. Sung IL Hong
Assistant Professor / Program Director - Master of Sports Management
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Dr. Tahar Tayachi
Assistant Professor / Department Chair of Accounting & Finance
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Dr. Nikolina Ljepava
Assistant Professor / Department Chair of Management
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Dr. Abdulkarim Dahan
Associate Professor
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Dr. Nasser Easa
Associate Professor
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Dr. Mona Hammad
Assistant Professor
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Dr. Edyta Skibińska
Assistant Professor
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Dr. Ilija Stojanovic
Assistant Professor
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Dr. Mohammad Alsmairat
Assistant Professor
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Dr. Riad Al Chami
Assistant Professor