Dr. Nikolina Ljepava

Associate Professor - College of Business Administration
  • Publications : 20
  • Citations : 155
  • h-Index : 5
  • Last Updated : Oct/05/2024 02:37:12

  • Dr. Nikolina Ljepava is a senior marketing professional and practice-oriented academic with extensive global experience. She joined AUE in 2015 where she served as a Department Chair of Management and MBA Program Director in the College of Business Administration. She has over 20 years of industry and academic experience spanning North America, Europe, and the United Arab Emirates. Dr Nikolina holds a Ph.D. in Marketing Research specializing in marketing research and analytics and major international professional qualifications in marketing: Chartered Marketer, Certified Digital Marketing Professional, and Fellow of the Chartered Institute of Marketing.
  • Her professional experience includes consulting and management positions in marketing insights and analytics, digital transformation, and evaluation and assessment. Dr Nikolina conducted and supervised more than one hundred industry research and development projects as a director of research in the market and public opinion research agencies and as a market research consultant for different institutions and companies. She is the author of more than 60 peer-reviewed research publications and holder of various academic and research awards.
  • Her professional and academic interests are related to AI applications in marketing and higher education, various aspects of digital transformation in marketing and business, human-technology interaction, and applied marketing research and analytics. Dr. Nikolina is a member of the International Public Relations Association (IPRA) Committee of Academics and Practitioners, creating Ethical Guidelines for using Artificial Intelligence (AI) in communications. She is a regular speaker at professional and academic conferences on marketing technologies, the future of marketing, education, and AI applications in marketing and education.

Publications

Journal
Cover Date Title Citations
Jan/01/2020 A cross-cultural comparison of conflict management styles in multinational organisations: Empirical evidence from Serbia 4
Aug/01/2022 AI-Enabled Marketing Solutions in Marketing Decision Making: AI Application in Different Stages of Marketing Process 13
Aug/01/2023 E-Business as Catalyst for Global Transformation of SMEs: A Middle East Perspective 1
May/01/2023 Emojis to conversion on social media 4
Jan/01/2022 ENHANCING PRODUCTION AND SALE BASED ON MATHEMATICAL STATISTICS AND THE GENETIC ALGORITHM 1
Jan/01/2024 EXAMINING THE ROLE OF PARTICIPANTS' PERSONALITY TRAITS ON DATA QUALITY IN ONLINE PANEL SURVEYS 0
Jan/01/2024 From greenwashing to greenbleaching: green communication and mitigating moral outrage in the context of revisited situational crisis communication theory 0
Feb/17/2020 Implications of the paracrises on the companies’ stock prices 5
Oct/01/2023 Industrial Application of the ANFIS Algorithm—Customer Satisfaction Assessment in the Dairy Industry 1
Jan/01/2017 Model for Selection of the Best Location Based on Fuzzy AHP and Hurwitz Methods 17
Jan/01/2013 Personality and social characteristics of Facebook non-users and frequent users 81
Jan/01/2018 Stakeholder management in reverse supply chains - The ranking of reverse supply chains entities upon requirements' fulfillment 2
Mar/01/2022 The Assessment of the Key Competences for Lifelong Learning—The Fuzzy Model Approach for Sustainable Education 3
Jul/31/2024 Work ethic, cultural impact and perceived performance – innovative insights from three countries 0

FACULTY

Dr. Nikolina Ljepava

Acting Dean / Associate Professor

Prof. Robert P. Karaszewski

Professor / Program Director - Master of Business Administration

Dr. Sung IL Hong

Assistant Professor / Program Director - Master of Sports Management

Dr. Tahar Tayachi

Assistant Professor / Department Chair of Accounting & Finance

Dr. Ilija Stojanovic

Assistant Professor / Department Chair of Management

Prof. Abhilasha Singh

Full Professor

Dr. Abdulkarim Dahan

Associate Professor

Dr. Nasser Easa

Associate Professor

Dr. Mohammad Alsmairat

Associate Professor

Dr. Mohammad Alnawayseh

Associate Professor

Dr. Mona Hammad

Assistant Professor

Dr. Edyta Skibińska

Assistant Professor

Dr. Riad Al Chami

Assistant Professor

Dr. Mohammed Eldahamsheh

Assistant Professor

Dr. Monia Antar

Assistant Professor

Dr. Dalia Hemdan

Assistant Professor