Dr. Nikolina Ljepava
Dr. Nikolina Ljepava
Associate Professor - College of Business Administration
- Publications : 20
- Citations : 155
- h-Index : 5
- Last Updated : Oct/05/2024 02:37:12
- Dr. Nikolina Ljepava is a senior marketing professional and practice-oriented academic with extensive global experience. She joined AUE in 2015 where she served as a Department Chair of Management and MBA Program Director in the College of Business Administration. She has over 20 years of industry and academic experience spanning North America, Europe, and the United Arab Emirates. Dr Nikolina holds a Ph.D. in Marketing Research specializing in marketing research and analytics and major international professional qualifications in marketing: Chartered Marketer, Certified Digital Marketing Professional, and Fellow of the Chartered Institute of Marketing.
- Her professional experience includes consulting and management positions in marketing insights and analytics, digital transformation, and evaluation and assessment. Dr Nikolina conducted and supervised more than one hundred industry research and development projects as a director of research in the market and public opinion research agencies and as a market research consultant for different institutions and companies. She is the author of more than 60 peer-reviewed research publications and holder of various academic and research awards.
- Her professional and academic interests are related to AI applications in marketing and higher education, various aspects of digital transformation in marketing and business, human-technology interaction, and applied marketing research and analytics. Dr. Nikolina is a member of the International Public Relations Association (IPRA) Committee of Academics and Practitioners, creating Ethical Guidelines for using Artificial Intelligence (AI) in communications. She is a regular speaker at professional and academic conferences on marketing technologies, the future of marketing, education, and AI applications in marketing and education.
Publications
Journal
Publications
Book Series
Cover Date | Title | Citations |
Jan/01/2024 | Application of a Fuzzy Delphi Method in Marketing: A Review | 0 |
Jan/01/2020 | Blockchain Technology, Sustainability and Business: A Literature Review and the Case of Dubai and UAE | 6 |
Jan/01/2019 | Citizen-Centric Approach in Delivery of Smart Government Services | 11 |
Jan/01/2024 | How Will Autonomous Vehicles Increase Ease of Life? | 1 |
Jan/01/2019 | Smart City Transportation Services, Customer Satisfaction and Impact on the Quality of Life | 5 |
Publications
Conference Proceeding
Cover Date | Title | Citations |
Jan/01/2024 | Integrating the Triple Pillar: AI Marketing's Pathway to Enhancing Industry 5.0 Through Sustainability, Resilience, and Customer Engagement | 0 |
FACULTY
Dr. Nikolina Ljepava
Acting Dean / Associate Professor
Prof. Robert P. Karaszewski
Professor / Program Director - Master of Business Administration
Dr. Sung IL Hong
Assistant Professor / Program Director - Master of Sports Management
Dr. Tahar Tayachi
Assistant Professor / Department Chair of Accounting & Finance
Dr. Ilija Stojanovic
Assistant Professor / Department Chair of Management
Prof. Abhilasha Singh
Full Professor
Prof. Asma Salman
Professor
Dr. Abdulkarim Dahan
Associate Professor
Dr. Nasser Easa
Associate Professor
Dr. Mohammad Alsmairat
Associate Professor
Dr. Mohammad Alnawayseh
Associate Professor
Dr. Mona Hammad
Assistant Professor
Dr. Edyta Skibińska
Assistant Professor
Dr. Riad Al Chami
Assistant Professor
Dr. Mohammed Eldahamsheh
Assistant Professor
Dr. Monia Antar
Assistant Professor