Dr Nikolina Ljepava

Dr. Nikolina Ljepava

Associate Professor - College of Business Administration

Publications : 20
Citations : 166
h-Index : 6
Last Updated : Nov/21/2024 02:37:01

Dr. Nikolina Ljepava is a senior marketing professional and practice-oriented academic with extensive global experience. She joined AUE in 2015 where she served as a Department Chair of Management and MBA Program Director in the College of Business Administration. She has over 20 years of industry and academic experience spanning North America, Europe, and the United Arab Emirates. Dr Nikolina holds a Ph.D. in Marketing Research specializing in marketing research and analytics and major international professional qualifications in marketing: Chartered Marketer, Certified Digital Marketing Professional, and Fellow of the Chartered Institute of Marketing.
Her professional experience includes consulting and management positions in marketing insights and analytics, digital transformation, and evaluation and assessment. Dr Nikolina conducted and supervised more than one hundred industry research and development projects as a director of research in the market and public opinion research agencies and as a market research consultant for different institutions and companies. She is the author of more than 60 peer-reviewed research publications and holder of various academic and research awards.
Her professional and academic interests are related to AI applications in marketing and higher education, various aspects of digital transformation in marketing and business, human-technology interaction, and applied marketing research and analytics. Dr. Nikolina is a member of the International Public Relations Association (IPRA) Committee of Academics and Practitioners, creating Ethical Guidelines for using Artificial Intelligence (AI) in communications. She is a regular speaker at professional and academic conferences on marketing technologies, the future of marketing, education, and AI applications in marketing and education.

Publications

Journal

Cover Date	Title	Citations
Jan/01/2020	A cross-cultural comparison of conflict management styles in multinational organisations: Empirical evidence from Serbia	5
Aug/01/2022	AI-Enabled Marketing Solutions in Marketing Decision Making: AI Application in Different Stages of Marketing Process	15
Aug/01/2023	E-Business as Catalyst for Global Transformation of SMEs: A Middle East Perspective	2
May/01/2023	Emojis to conversion on social media	5
Jan/01/2022	ENHANCING PRODUCTION AND SALE BASED ON MATHEMATICAL STATISTICS AND THE GENETIC ALGORITHM	1
Jan/01/2024	EXAMINING THE ROLE OF PARTICIPANTS' PERSONALITY TRAITS ON DATA QUALITY IN ONLINE PANEL SURVEYS	0
Jan/01/2024	From greenwashing to greenbleaching: green communication and mitigating moral outrage in the context of revisited situational crisis communication theory	1
Feb/17/2020	Implications of the paracrises on the companies’ stock prices	6
Oct/01/2023	Industrial Application of the ANFIS Algorithm—Customer Satisfaction Assessment in the Dairy Industry	2
Jan/01/2017	Model for Selection of the Best Location Based on Fuzzy AHP and Hurwitz Methods	17
Jan/01/2013	Personality and social characteristics of Facebook non-users and frequent users	81
Jan/01/2018	Stakeholder management in reverse supply chains - The ranking of reverse supply chains entities upon requirements' fulfillment	2
Mar/01/2022	The Assessment of the Key Competences for Lifelong Learning—The Fuzzy Model Approach for Sustainable Education	4
Jul/31/2024	Work ethic, cultural impact and perceived performance – innovative insights from three countries	0

Publications

Book Series

Cover Date	Title	Citations
Jan/01/2024	Application of a Fuzzy Delphi Method in Marketing: A Review	0
Jan/01/2020	Blockchain Technology, Sustainability and Business: A Literature Review and the Case of Dubai and UAE	6
Jan/01/2019	Citizen-Centric Approach in Delivery of Smart Government Services	12
Jan/01/2024	How Will Autonomous Vehicles Increase Ease of Life?	1
Jan/01/2019	Smart City Transportation Services, Customer Satisfaction and Impact on the Quality of Life	5

Publications

Conference Proceeding

Cover Date	Title	Citations
Jan/01/2024	Integrating the Triple Pillar: AI Marketing's Pathway to Enhancing Industry 5.0 Through Sustainability, Resilience, and Customer Engagement	1