Bachelor of Business Administration - E-Commerce and Marketing
GLOBAL COMMUNICATION THROUGH AN EVER-CHANGING MARKETPLACE
The marketing concentration is an all-inclusive curriculum covering both essentials of marketing and advanced knowledge of the most digitalized trends in marketing. As marketing concentration graduates, students will join a marketing team for a brand or organization, such as a brand or product manager, and develop their careers as marketing analysts, campaign managers, customer relationship managers, or digital marketers.
COURSE STRUCTURE
Students will start their journey with general and core courses and then progress to e-commerce and marketing concentration courses. The marketing concentration courses have been developed to offer the most relevant marketing knowledge and skills, including some unique courses in marketing such as Marketing Analytics and Sustainable Marketing. Students will develop numerical skills prior to studying marketing and customer analytics, in addition to non-numerical, practical, real-life skills by studying Digital Marketing, Global Marketing, New Product Development, Integrated Marketing Communication and Special Topics in Marketing. This highly practice-oriented concentration includes various industry workshops, simulations, and field trips that provide students with an opportunity to complete a marketing internship and gain practical experience before entering the job market.
PROFESSIONAL BODY ACCREDITATION
College of Business Administration BBA in E-Commerce and Marketing degree at The American University in the Emirates has been recognized by the Chartered Institute of Marketing (CIM). CIM is the world’s leading professional marketing body with over 30,000 members worldwide, including more than 3,000 Chartered Marketers. This recognition allows students to be exempted from specific modules on their path to becoming certified in Professional Marketing and Professional Digital Marketing. modules on their path to become certified in Professional Marketing and Professional Digital Marketing.
AUE is now listed on the CIM website’s “exemptions search” to inform students of the exemptions on their concentration and year of completion.
- Develop critical analysis skills relevant to their career paths
- Analyze and interpret specialized data and information to make rational business decisions
- Apply innovative and advanced approaches to evaluate the national and international business environment
- Demonstrate practical skills of various business disciplines
- Acquire knowledge about the fundamental concepts, principles and theories in the concentration
ADMISSION REQUIREMENTS
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ACCREDITATION
The American University in the Emirates is licensed by the UAE Ministry of Higher Education and Scientific Research – Commission for Academic Accreditation | caa.ae
Preparatory Courses
Prior to their enrollment in the program, students applying for Bachelor of Business Administration must sit for the placement test related to the program, failure to successfully passing the placement test, they are required to enroll in the following courses:
# | Course Code | Course | Credit Hours | Exemption Condition |
1 | CIT 90 | Computer Preparatory | 0 | Passing the Placement Test |
2 | MAT 90 | Mathematics Preparatory | 0 | Passing the Placement Test |
3 | ENG 99 | Academic Writing (*) | 0 | Passing the Placement Test |
PROGRAM STRUCTURE
Course Category
Total Number of Courses
Total Number of Credit Hours
General Education Courses
11
33
Core Courses
18
51
Concentration Courses
11
33
Free Elective
3
9
Total
43 Courses
126 Credit Hours
FEE STRUCTURE
Last Updated on October 7, 2024
GENERAL EDUCATION COURSES
11 COURSES | 33 CREDIT HOURS
A: University Core Requirements
The student selects 6 credit hours (2 courses) from the list below:
B: Languages and Communication Studies
The student selects 9 credit hours (3 courses) from the list below:
Students must take all of the following courses:
This course provides students with advanced writing skills in English so that they can successfully pursue their studies in various academic specializations. It helps students to develop, improve, and upgrade their writing and structure skills, and it also acquaints students with technical writing, research papers, and essays since brief research methods are applied in student projects and assignments.
Students must take one of the following Arabic Language courses:
C: The Natural sciences or Mathematics
The student selects 6 credit hours (2 courses) from the list below:
D: The Social or Behavioral Sciences
The student selects 3 credit hours (1 course) from the list below:
E: The Humanities or Arts
The student selects 3 credit hours (1 course) from the list below:
F: Islamic Studies
The student selects 3 credit hours (1 course) from the list below
G: UAE Studies
The student selects 3 credit hours (1 course) from the list below
CORE COURSES
18 COURSES | 51 CREDIT HOURS
This course aims to acquire a sound education in those statistical concepts and its applications in the fields of business and economics. This course requires fundamental understanding of basic statistics like frequency distribution, averages, measures of variability, probability, confidence intervals. The course also recommends a prior understanding of software application and MS Excel. Course covers statistical concepts and methods like hypothesis testing, variance Tests, chi-Square analysis and ANOVA with an emphasis on business application.