Dr. Sharafat Hussain

Assistant Professor - College of Business Administration

Publications : 4
Citations : 19
h-Index : 2
Last Updated : Jan/15/2025 04:54:59

Dr. Sharafat Hussain is a distinguished academic, entrepreneur, and consultant with over 12 years of expertise in marketing, healthcare management, and outsourcing. He serves as an Assistant Professor of Marketing at the American University in the Emirates. He is also an Adjunct Professor at Baylor University, Texas, USA. His teaching repertoire includes courses in Digital Marketing, E-commerce, Data analytics, International Marketing, Brand Management, Entrepreneurship, and Sustainable Marketing. His research interests span sensory marketing, consumer behavior, healthcare innovation, and the integration of artificial intelligence in business practices. Dr. Hussain has published extensively in peer-reviewed journals and books and has presented his work at national and international conferences.
Dr. Hussain earned his PhD in Management Studies and an MBA in Marketing from Maulana Azad National Urdu University, India. He holds several international professional certifications, including the Project Management Professional (PMP), Certified Digital Marketing Professional (CDMP), Agile Certified Practitioner (PMI-ACP). He is Fellow of the Chartered Institute of Marketing (FCIM), a distinction that recognizes his expertise and contributions to the marketing profession. His commitment to academic excellence and professional growth is reflected in numerous awards, including the Maulana Azad National Fellowship by University Grant Commission of India.
A passionate advocate for knowledge-sharing and interdisciplinary collaboration, Dr. Hussain is an active member of professional organizations such as the Project Management Institute, Society of Sensory Professionals, and Hyderabad Management Association. His contributions to academia and industry continue to inspire and impact students, professionals, and businesses globally

Publications

Journal

Cover Date	Title	Citations
Dec/01/2023	Assessing quality performance through seven total quality management practices	16
Jan/01/2024	Does Supply Chain Resilience Mediate the Relationship Between CRM Dimensions and Customer Satisfaction?	2