Dr. Mutasim Alameen is an experienced Assistant Professor and a distinguished expert in public relations and communication, with a strong background in higher education. He holds a Ph.D. in Public Relations and Advertising from Omdurman Islamic University, Sudan (2010). With a career spanning over two decades, he has held academic positions at various institutions across the UAE, Sudan, Libya, and beyond, including the University of Sharjah, the University of Science and Technology of Fujairah, and Umm Al Quwain University.

Dr. Mutasim Alameen is the founder and consultant at Sanad Institute and has contributed significantly to the field through research on public relations media campaigns, communication tools, and government communication. His research interests include Metaverse marketing communications, the impact of AI on public relations, and strategic communication. He has been a member of the Sudanese Journalists Union since 2001 and the Sudanese Union of Public Relations since 1998.

His expertise extends to online editing, strategic planning, and public speaking, making him a key figure in the academic and professional public relations landscape.