Bachelor of Arts in Media and Mass Communication
Program Goals
Program Learning Outcomes
Program Goals
Equip students with the skills, knowledge and competency to be professional practitioners in the field of communication.
Equip students with comprehensive media understanding and involve them in the community events to achieve social responsibility.
Create a platform for research development to enable students to pursue life-long learning and advanced studies in mass communications related disciplines.
Provide students with the current industrial standards of their disciplines to meet market demand.
Program Learning Outcomes
Demonstrate the ability to know, evaluate and apply basic mass communication messages in the communication theories.
Effectively communicate with others in interpersonal, small group and public speaking situation.
Capable to use appropriate research methods to answer relevant questions.
Demonstrate sensitivity to the ethical issues to their practice.
Ability to apply relevant theory to communication practice.
Apply the integrated marketing communication principles, procedures and strategies.
Ability to think critically about the relationship between mass media ,society and between nation-states.
Use the various techniques and skills required for effective public relations, and suggest appropriate PR action plans with the cost and time.
Apply successfully the appropriate concepts, knowledge, skills and theories of radio and television media.
ADMISSION REQUIREMENTS
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GRADUATION REQUIREMENTS
For undergraduate degree completion, undergraduate students must satisfy the following requirements:
- Earn a minimum CGPA of 2.00 on a scale of 4.00.
- Successfully complete all courses as described in the study plan.
- The Degree Completion requirements must be met within the timeframe of the program.
- Transfer students must successfully earn a minimum of 50% of the course credits for the program at AUE.
ACCREDITATION
The American University in the Emirates is licensed by the UAE Ministry of Education – Commission for Academic Accreditation | caa.ae
