Bachelor of Arts in Media and Mass Communication – Radio and TV
Lights, Camera, Action!
The program is designed for students who are inherently creative, inwardly dynamic and planning to build their career in radio and television. This specialized program can turn a creative passion into a viable career. The comprehensive focus of the program helps students develop their skills working in a theorycum- practical-environment that is well equipped in purpose-built studios. The trainers are the practicing personalities from the media world. The College is committed to providing a realistic studio environment that nurtures and inspires creativity.
A degree in Radio and Television has strong links to the growth of the broadcast industry that is emerging in the GCC countries and elsewhere. AUE graduates are hand-tutored to be imaginative, technologically adaptable, able thinkers and entrepreneurial with commitment to work in the digital media industry. The students are coached to develop, create and critique contents from animation to mash-up, blogs, broadcasts, advertisements and short films and to imaginatively build themselves to perform both as producer and consumer. The ultimate idea is to develop and refine their qualities in collaborating, networking and project management.
- Demonstrate the ability to know, evaluate and apply basic mass communication messages in the communication theories
- Effectively communicate with others in interpersonal, small group and public speaking situation
- Capable to use appropriate research methods to answer relevant questions
- Demonstrate sensitivity to the ethical issues to their practice
- Ability to apply relevant theory to communication practice
- Apply successfully the appropriate concepts, knowledge, skills and theories of Radio and television media
ADMISSION REQUIREMENTS
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ACCREDITATION
The American University in the Emirates is licensed by the UAE Ministry of Higher Education and Scientific Research – Commission for Academic Accreditation | caa.ae
Preparatory Courses
Prior to their enrollment in the program, students applying for Bachelor of Arts in Media and Mass Communication must sit for the placement test related to the program, failure to successfully passing the placement test, they are required to enroll in the following courses:
# | Course Code | Course | Credit Hours | Exemption Condition |
1 | CIT 90 | Computer Preparatory | 0 | Passing the Placement Test |
2 | ENG 99 | Academic Writing (*) | 0 | Passing the Placement Test |
PROGRAM STRUCTURE
Course Category
Total Number of Courses
Total Number of Credit Hours
General Education Courses
19
57
Core Courses
9
24
Specialization Courses
11
30
Free Electives
5
15
Total
44 Courses
126 Credit Hours
FEE STRUCTURE
Last Updated on October 7, 2024
GENERAL EDUCATION COURSES
19 COURSES | 57 CREDIT HOURS
A: University Core Requirements
The student selects 6 credit hours (2 courses) from the list below:
B: Languages and Communication Studies
The student selects 9 credit hours (3 courses) from the list below:
Students must take one of the following Arabic Language courses:
C: The Natural sciences or Mathematics
The student selects 6 credit hours (2 course) from the list below:
D: The Social or Behavioral Sciences
The student selects 18 credit hours (6 courses) from the list below.
E: The Humanities or Arts
The student selects 12 credit hours (4 courses) from the list below:
F: Islamic Studies
The student selects 3 credit hours (1 course) from the list below
G: UAE Studies
The student selects 3 credit hours (1 course) from the list below
CORE COURSES
9 COURSES | 24 CREDIT HOURS
This course is a fully developed introduction to the fundamentals of the theories that define the communication discipline and professions. This being journalism, public relations, multimedia productions, and s. Covering the main questions and theories emphasizing the emergence of mass communication in the UAE and the Gulf States (GCC) at large.
Social media are constantly changing the ways masses communicate with each other and the business. Students comprehend different types of social mediums, tactics, and how social media changed the way we interconnect and collaborate with the world, professionally and in personal lives. Students will be required to apply their insight about the subject by contributing on available social mediums and platforms through intuitive course projects. The course will investigate the connection amongst media and human conduct, and will examine how corporations are capitalizing through social mediums
A course designed for the student interested in developing speaking skills. Emphasis will be placed on organization, supporting material, delivery, and audience analysis. Further attention is given to the study of social relationships and the communication process.
This course provides the students with the basic knowledge base of public opinion and propaganda. Covering the discourse of Public knowledge, public policies and diplomacy. The main skills attained will enclose negotiation, critical analysis and knowledge in the public domain. Principally, the major components are the political and social aspect of public opinion and propaganda.
This course will provide the students with a comprehensive overview of writing for the Mass Media. The students are expected to understand the basic principles of writing for the mass media.
Pre-Internship is designed for students seeking an internship. The course will prepare students to successfully plan their internship by researching and identifying potential internship opportunities, creating professional resume and letter of introduction, developing interviewing and networking skills as well as a portfolio per industry requirements. Students will go through different learning modules including experiences, team work skills, communication skills, leadership skills, problem solving, self-management and professionalism to be able to make the most of their internship.
Internship is an experience external to the University for a student in a specialized field involving a written agreement between AUE/the Training and Continuing Education Centre and MMC Firms. AUE internship course provides experience related to each student’s academic specialization and the opportunity is open to all MMC students who have completed 90 Credit Hours, and who have a GPA of at least 2.00. The internship course is an ongoing seminar between the student, the faculty member, and the workplace/ employment supervisor at the end of which, each student presents his/her project to his/her class and the MMC faculty summarizing the internship experience and how it has influenced their education and career objectives.
This course examines the role of the mass media in modern society and the influence of media institutions and messages on individuals, communities, and society. The course includes an overview of the basic methods associated with media research. Students will be asked to integrate theoretical knowledge into media research areas relevant to communication professionals today.
The Media Law and Ethics is a course which teaches the ethical and judicial issues in mass communication. Regulations concerning advertising, PR and journalism including the social media are also topical in this course. Issues such as censorship, libel, personal privacy, ownership of information will be leaned in a basic sense.
SPECIALIZATION COURSES
11 COURSES | 30 CREDIT HOURS
ELECTIVE COURSES
5 COURSES | 15 CREDIT HOURS
RECOMMENDED STUDY PLAN
ATTENDANCE
Weekday Morning Classes
MON – WED | BETWEEN 9:00 AM – 4:00 PM
Weekday Evening Classes
MON – WED | BETWEEN 4:00 PM – 9:00 PM