MBA 2024
Unlock Global Business Opportunities with Our MBA Program!
The American University in the Emirates offers an updated MBA program for individuals, seeking a high-quality and effective international education. The Master of Business Administration (MBA 2024) program is particularly well suited for managers planning their future careers in international companies. The main educational part of the program includes four face-to-face modules (of one week duration each), which are conducted by visiting well-reputed international professors from the top business schools of Europe, UK and New Zealand. The best full-time professors of AUE coordinate the work of the students in between these modules in asynchronous format. This is an exceptional opportunity to receive business education of the highest international standards not only for residents of UAE, but also for managers of companies, conducting business in the neighboring countries, including Armenia, Azerbaijan, Kazakhstan, Kyrgyzstan, Russia, Uzbekistan, Turkmenistan, and Belarus.
Language
English
First Start Date
October 2024
Format
4 face-to-face modules with a duration of 6 days each
Location
Dubai, UAE
Over two years, you will take part in four face-to-face modules, each lasting 6 days, at the American University in the Emirates. In addition, an integral part of the training is additional study of the materials of each face-to-face module by AUE professors in an asynchronous (distance) format.
- Provide strategic analyses of a company to identify international areas of development
- Analyse the international market and propose strategic directions taking into account competition and cultural differences
- Successfully launch marketing campaigns and sales in different geographical areas
- Develop a budget, including an action plan, income statement and cash flow statement
- Analyse intercultural management problems and propose appropriate actions
- Manage international projects by defining objectives, means, budget and duration
ADMISSION REQUIREMENTS
- English – Upper Intermediate or higher.
- Interview with the Program Director
GRADUATION REQUIREMENTS
ACCREDITATION
The American University in the Emirates is licensed by the UAE Ministry of Higher Education and Scientific Research – Commission for Academic Accreditation | caa.ae
Program Structure
Strategy & Leadership
FACE-TO-FACE COURSES (6 DAYS – 60 CONTACT HOURS)
This course focuses on how firms can gain and sustain competitive advantage. More specifically, it looks at the dynamics of strategy and management and shows how can companies adapt to emerging market opportunities while simultaneously understanding the need to exploit competitive differentiation in the short term. Elements linking market dynamics, senior management perspectives, market positioning, and organizational dimensions are brought together in a framework that answers fundamental questions about leading strategy development and execution.
The objective of this course is to develop a sense of intercultural awareness and analyze the influence of culture on management practices. The focus is also placed on how to manage cultural differences more effectively: how to interpret cultural differences, how to learn from them and how to use them for the best result. The module aims to enable participants to understand and develop the skills required by today’s business to effectively manage internationally, to improve communication across cultures and understand international network. Topics, covered by the course, include:
- cultural awareness and cultural dimensions
- practical application of cultural research
- management and leadership styles in different countries
- presentations and negotiations with international partners
Modern organizations are operating in increasingly complex and turbulent global environments and should be geared to undertake constant changes. In this context the Leadership course aims to establish the importance of leadership, provide an understanding of effective leadership behavior and enable participants to develop self-awareness and to gain insights into the best practices of how to lead an organization or its division as well as on the impact of different types of leadership styles and decisions. The course will examine different perspectives of leadership and will focuses on personal leadership development. The course provides a process for participants to develop their leadership skills and potential during and beyond the program.
Modern Marketing
FACE-TO-FACE COURSES (6 DAYS – 60 CONTACT HOURS)
This course is a practitioner’s take on strategic and tactical elements of leading and managing the sales function within a commercial organization. It is intended to be an exchange of views and discussion forum on Sales, exposing participants to multiple issues and challenges relating to modern sales management, including designing, organizing, and managing sales teams on a day-to-day basis in the turbulent modern world. The insights into key topics will mostly be provided to the participants before the course by pre-reading and getting exposed to the set-up and approach of the sales function within their own companies, while the face-to-face time will be much more devoted to discussions of the current challenges and “living cases” of different companies.
This course aims to show how Digital Transformation changed the ways of how marketing should be conducted in the modern digital environment. Participants will learn how to manage complexity, customer and stakeholder expectations in the context of omnichannel presence, new patterns of clients’ experience and touchpoints, overwhelming digital content coming from the competitors. This course helps to develop skills in integrating components of overall business strategy into the digital marketing development of the organisation, understanding the drivers of purchasing process by consumers, using new management techniques for rapid transformation, managing a project of a web application, understanding the technical issues linked to the digital marketing campaigns and broad organizational challenges in the digital business environment.
Finance & Internationаl Negotiations
FACE-TO-FACE COURSES (6 DAYS – 60 CONTACT HOURS)
The course is designed to provide participants with a clear understanding of the fundamental principles and practices of corporate finance. First, by pre-reading and preparatory self-learning they get the basics of financial accounting including various financial reports (e.g., income statement, balance sheet, cash flow statement) as well as financial analysis (e.g., of liquidity, profitability, efficiency) and various investment standards, such as ROI and NPV. The in-class part focuses on key drivers and tools of corporate finance such as discounted cash flow, project valuation, capital budgeting etc.
This international course builds towards understanding and mastering the interrelated skills that contribute to the art of today’s successful business negotiating. The course explores the larger framework that sits over contract negotiation: business strategy, management psychology, legal, intellectual property, marketing, supply chain, etc. Understanding and dealing with ‘Cultural Differentiation’ is integrated throughout the course at both conceptual and operational levels. The course includes multiple negotiation simulations, including live person-to-person format. Negotiations are recorded allowing evaluations by video-analysis. Participants receive mp4 copies of their negotiations for evaluation. The practical implications of alternative strategies and tactics are examined, as are the elements of persuasive power, structuring the process for optimal effect, maximizing potential value, managing power and information, preparing for negotiations, dealing with difficult people, breaking deadlocks, and managing team negotiations.
International Management, Venture Capital, Risk Management
FACE-TO-FACE COURSES (6 DAYS – 60 CONTACT HOURS)
This course explores the fundamental concepts and theories of international business. It examines the global business environment, including economic, political, cultural, and legal factors that influence international trade and investment. Students will gain insights into the challenges and opportunities of conducting business in a globalized world. Among the topics covered there are also: International Trade Theories, International Trade Policies and Institutions, FDI, International Business Strategy, Emerging Trends in International Business.
This course will provide the students with the fundamental finance techniques used by the company’s finance executives when evaluating the company’s financial health and assessing the attractiveness of investment projects. Participants will be mastering interest rate, time period, present value and future value calculations. They will also gain understanding of the mechanisms of entrepreneurial finance, ways of managing a rapid growth, evaluating business models and licensing opportunities. The course will cover all steps of the venture capital business, examine challenges that have emerged in the past decade, highlights the financing needs of companies and is illustrated by cases from the biotechnology sector. The course provides perspectives from the investor’s side of the table that will help avoid pitfalls and financing needs through every growth stage.
This course focuses on protecting the company’s interests through a better Risk Management, the main purpose of is to prepare company resources to face project risks and to mitigate their relevant impacts. Special emphasis will be put on Claim Management during project execution. This course among others covers the following topics: Introduction to Risk Management as a Margin Protection Actions, groups of risks, risks identification, assessment, mitigation and control, Introduction to Claim & Dispute Management as Margin Protection & Recovery Actions, performances criteria, project execution main challenges, roles & duties.
