The College of Business Administration provides an up-to-date program in E-Commerce and Marketing with managerial and technological knowledge that allows students to participate and utilize the electronic media as a market place.
E-Commerce or Electronic Commerce is a computer-based science using digital systems for economic and business purposes. This form of marketing has largely expanded during the last three decades.
Looking for employment immediately after your education? A logical solution is the undergraduate degree in E-Commerce and Marketing at the AUE. The 'global village' concept has brought all industries to operate on a common platform. The virtual contact is no longer a stand-alone issue; rather, it is the most effective solution to the new millennium's industrial needs.
The volume of trade, availability of goods, transfer of finance, information sharing and supplying the items to the market is an ardent exercise of intelligence; and it remains only a click away.
An inquisitive person, who has the potential and confidence of appropriate communication, persuasive ability and is willing to perform better, should study this specialization. The course programs develop students to be multi-track thinkers, to sustain pressure, utilize the opportunities and appreciate the technological advancements of this era.
College of Business Administration BBA in E-Commerce and Marketing degree at The American University in the Emirates has been recognized by Chartered Institute of Marketing (CIM). CIM is the world’s leading professional marketing body with over 30,000 members worldwide, including more than 3,000 Chartered Marketers. The recognition allows students to be exempted from certain modules on their path to become certified in Professional Marketing and Professional Digital Marketing.
AUE is now listed on CIM website’s “exemptions search” to inform students of the exemptions pertaining to their specialization and year of completion can be found here:
Students will need to register as a CIM member within 3 years of graduating to claim the exemptions and then have up to 5 years from graduating to complete the additional module(s) to gain their full qualifications.
- Develop critical analysis skills relevant to their career paths
- Analyze and interpret specialized data and information to make rational business decisions
- Apply innovative and advanced approaches to evaluate the national and international business environment
- Demonstrate practical skills of various business disciplines
- Acquire knowledge about the fundamental concepts, principles and theories in the specialization