American University in the Emirates

AUE Vision

The American University in the Emirates (AUE) is dedicated to be one of the leading higher educational institutions, providing an integrated pathway for students to become creative, effective, and productive members of the community.

AUE Mission

The American University in the Emirates (AUE) is committed to offer quality, multidisciplinary, research and career-oriented academic degree programs that prepare students for successful employment and continuing higher education.

AUE Core Values

  • Improve Quality of Life
  • Respect and Dignity
  • Equal Opportunities and Recognition
  • Openness, Trust and Integrity
  • Innovation and Creativity
  • Persistence and Entrepreneurialism
  • Stewardship and Economic Viability
  • Safety and Environmental Responsibility
  • Teamwork and Partnership

Goals & Objectives

Click on each Goal to view Objectives

[ 1.1 ] Maintain a high-quality general education program with rigorous assessment and improvement plan
[ 1.2 ] Offer and maintain high quality and market relevant undergraduate and graduate programs
[ 1.3 ] Maintain rigorous academic assessment plan that includes continuous improvement
[ 1.4 ] Recruit high caliber faculty and retain them through faculty development initiatives

[ 2.1 ] Incentivize academic research through setting research expectations, evaluation, promotion and continuation of employment at AUE
[ 2.2 ] Develop institutional research partnerships
[ 2.3 ] Provide support for faculty research

[ 3.1 ] Engage each of the student support units to develop and implement initiatives to demonstrate contribution towards enhancing the student learning
[ 3.2 ] Develop strategies to enhance engagement with the alumni community
[ 3.3 ] Expand and strengthen the engagement of Guidance and Counselling Center to enrich the learning environment
[ 3.4 ] Enhance the academic support services at AUE to increase student retention
[ 3.5 ] Enhance the on-campus experience of students

[ 4.1 ] Integrate the institutional annual planning process with the institutional budgeting processes by allocating funds for all institutional goals
[ 4.2 ] Diversify and increase institutional sources (grant and endowments) and amount of revenue
[ 4.3 ] Ensure compliance with standards of health, safety and accessibility for people with special need
[ 4.4 ] Implement Strategic enrollment management practices to include long-term relationships with high schools, regional/international student recruitment initiatives to improve student enrollment
[ 4.5 ] Utilize the marketing channels for institutional branding

[ 5.1 ] Ensure that AUE enhances, implements, and practices (quality management) institutional effectiveness process
[ 5.2 ] Review, revise, and implement organizational structure to optimize institutional resources to include people, funds, and space
[ 5.3 ] Seek and maintain institutional program level accreditation by demonstrating compliance

American University in the Emirates’ (AUE) motto is that “Nothing is Impossible” and through this empowering phrase it continuously nurtures its students to take on their studies like taking on the working world, through a perfectly constructed pathway to success.

Since establishing in 2006 with accreditation from the Ministry of Education, AUE has grown with an ever-increasing number of students from 25 different countries. With an American educational system intact, AUE boasts seven colleges of Media and Mass Communication, Business Administration, Law, Design, Computer Information Technology, Security and Global Studies and Education, which all cater to the current and future needs of all the dominating and niche markets.

Students are able to choose from various specializations, many of which are completely unique to the GCC region and the Middle East as a whole. This encourages them to build confidence in their work and strengthen their learning capabilities with a range of undergraduate and graduate degrees taught by a plethora of educators, holding PhDs from all over the world and renowned for their own academic achievements.

AUE’s mission is to continue moving forward, adapt new technologies and utilize innovative methodologies that add value to all the multitudes of the educational process. What sets AUE apart is the aim to create leaders spearheading their respective fields of study. AUE graduates leaders not followers, CEOs, not employees, thinkers and problem solvers, not just mere mediocre students, who contribute to the continuous advancement to the United Arab Emirates.

AUE’s approach is tailored on a student-centralized stance which puts the needs of the students in the forefront. The aim is the elevation of the levels of the outcomes of the students, encouraging and aiding their progression through hands-on experience and an on-going connection to the many partnerships of the University.

AUE strongly believes that great moments are born and great opportunities are nurtured. The University is based in a great country and a world class city, which requires a world class education to realize the vision of United Arab Emirates rulers.

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