Bachelor of Arts in Media and Mass Communication
Equip students with the skills, knowledge and competency to be professional practitioners in the field of communication.
Equip students with comprehensive media understanding and involve them in the community events to achieve social responsibility.
Create a platform for research development to enable students to pursue life-long learning and advanced studies in mass communications related disciplines.
Provide students with the current industrial standards of their disciplines to meet market demand.
Demonstrate the ability to know, evaluate and apply basic mass communication messages in the communication theories.
Effectively communicate with others in interpersonal, small group and public speaking situation.
Capable to use appropriate research methods to answer relevant questions.
Demonstrate sensitivity to the ethical issues to their practice.
Ability to apply relevant theory to communication practice.
Apply the integrated marketing communication principles, procedures and strategies.
Ability to think critically about the relationship between mass media ,society and between nation-states.
Use the various techniques and skills required for effective public relations, and suggest appropriate PR action plans with the cost and time.
Apply successfully the appropriate concepts, knowledge, skills and theories of radio and television media.
ADMISSION REQUIREMENTS
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GRADUATION REQUIREMENTS
For undergraduate degree completion, undergraduate students must satisfy the following requirements:
- Earn a minimum CGPA of 2.00 on a scale of 4.00.
- Successfully complete all courses as described in the study plan.
- The Degree Completion requirements must be met within the timeframe of the program.
- Transfer students must successfully earn a minimum of 50% of the course credits for the program at AUE.
ACCREDITATION
The American University in the Emirates is licensed by the UAE Ministry of Higher Education and Scientific Research – Commission for Academic Accreditation | caa.ae
Retention Rate
AUE defines the undergraduate student retention rate as the percentage of first-year, full-time, degree-seeking undergraduate students enrolling in the Fall semester and returning in the following Fall semester.
| Cohort Year | Cohort Count | Retained to Next Fall | Retention % |
|---|---|---|---|
|
Fall 2018 – 2019 |
26 |
19 |
73% |
|
Fall 2019 – 2020 |
15 |
7 |
47% |
|
Fall 2020 – 2021 |
6 |
5 |
83% |
|
Fall 2021 – 2022 |
3 |
2 |
67% |
|
Fall 2022 – 2023 |
22 |
16 |
73% |
Graduation Rate
AUE defines the graduation rate for the undergraduate program as the ratio of the total number of completers within 150% of the normal time required for the program (6 years for undergraduate), divided by the number of students in the entering cohort.
| Cohort Year | Cohort Count | Graduated | Graduation % |
|---|---|---|---|
|
Fall 2013 – 2014 |
14 |
7 |
50% |
|
Fall 2014 – 2015 |
29 |
12 |
41% |
|
Fall 2015 – 2016 |
39 |
24 |
62% |
|
Fall 2016 – 2017 |
24 |
14 |
58% |
|
Fall 2017 – 2018 |
23 |
14 |
61% |
Enrollment Rate
| Fall 2020-21 | Fall 2021-22 | Fall 2022-23 | Fall 2023-24 | Fall 2024-2025 |
|---|---|---|---|---|
|
245 |
203 |
195 |
214 |
230 |
