Leaders Believe Nothing is Impossible

The MBA program offers a personal academic approach to help mature students to prepare for a rapidly evolving business world. The MBA program is elaborately tailored to meet the needs and interests of graduates as they build on their current base of knowledge and work experience. Student understanding are enhanced through the personal attention of highly qualified faculty of the American University in the Emirates.

Surveys from business alumni suggest that this teaching approach has a significant impact on professional development. The primary benefit of the program is geared to prepare students for a lifetime professional development.

The MBA program has a global perspective reflecting the position of the United Arab Emirates (UAE) as a hub of international business activities. Moreover, the status of Dubai as a global business city and the center of the world-class financial market, provides ample global opportunities to draw on local resources. Students from diverse nationalities and cultural backgrounds add flavor to the MBA program and learning environment at AUE.

The Research track, along with one course in the same area, shall provide students with the opportunity to specialize in the respective area of specialization chosen by the student to write the thesis, under the broader umbrella of business administration.


American University in the Emirates has been recognized as a Project Management Institute (PMI) RegisteredEducation Provider (R.E.P). This recognition allows the College of Business Administration to equalize all offered Project Management courses at undergraduate and graduate level to attending certificate preparation course in PMP. With recognition as PMI Registered Education Provider (R.E.P.), AUE is now amongst the premier comprehensive continuing education program providers related to the field of project management.

  • Coherently synthesize knowledge of different business areas across all levels of organizational structure
  • Apply innovative solutions and systems, to improve processes in organizations.
  • Apply advanced research methodologies to effectively identify, critique, and solve highly complex business problems
  • Compose and present effective written and oral communication in an international and multicultural setting to effectively conduct business
  • Demonstrate leadership and team-working strategies to improve organizational performance
  • Consider ethical and socially responsible principles within a relevant business context to support decision making


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The American University in the Emirates is licensed by the UAE Ministry of Education - Commission for Academic Accreditation | caa.ae


Courses 33 Credit hours

Bridging Courses
Courses (5)
Credit Hours (-)
Core Course
Courses (7)
Credit Hours (21)
Elective Courses
Courses (2)
Credit Hours (6)
Courses (1)
Credit Hours (6)


  • Tuition (One Semester)

    Approx. 31,000 AED
    One academic year is two semesters
  • Admission (One Time)

    3,500 AED

For more information about detailed fees and tution Find here



The course examines management functions and theories and analysis the implications of organizational behavior on the process of management. Students will be able to understand and assess behavior of individuals and groups in both culturally diverse and non-diverse organizational setting. The course will help in challenging students to think critically and evaluate the effects that an external environment has on organizational process and behavior. Moreover, students will analyze the elements of organizational structure and the impact that they have on employees. The course covers topics such as: theories and functions of management, organizational culture and structure, employees’ motivation, communication in organizations, stress and conflict management, leadership, team work, job satisfaction, etc.

The course is designed for students to understand the analytic methods in operation of organizations and industries. The course aims to familiarize the issues facing the operations of organization, production scheduling, capacity and Location planning, process selection, facility layout, inventory control, project management, and quality control to gain competitive advantage in an organization.

Course constitutes a preparatory course for MBA students and provides them with fundamental knowledge of marketing. This course will familiarize students with the scope, terminology, topics, and procedures of marketing strategy and importance of consumer. Students will discuss marketing concepts like product planning strategy, pricing, advertising and distribution from a business perspective.

This preparatory course introduces the accounting concepts necessary for decision making as it is the core of efficient management processes that heavily depends upon useful accounting information. This course covers accounting and financial information that can help managers to measure and assess performance as well as assist with operational planning within the organization and choose between cost effective alternatives.

This course aims to acquire a sound education in those statistical concepts quantitative analysis and their applications in the fields of business and economics. This course requires fundamental understanding of basic statistics like frequency distribution, averages, measures of variability, probability. The course also recommends a prior understanding of software application SPSS or Megastat. Course covers statistical concepts and methods like hypothesis testing, variance Tests, regression analysis, Decision theory, chi-Square analysis and ANOVA with an emphasis on business application. Emphasis on the formulation of problems and their solution by standard methods and by computer packages.



Marketing and International Business course is designed to expose the students to the dynamic of international environment within its practical point. The dramatic and the increase of free trade in the modern world have had a clear effect on the international business activities of many countries, including marketing; number of business activities is becoming increasingly global in the recent years. Via this course, the student will practice and apply all learned concepts related to international trade theory, counter-trade, cultural differences, global marketing, foreign exchange markets, political environments and international business strategies with an emphasize on applying marketing process in the international environment.

This course is intended to equip students with advanced knowledge of corporate finance by linking theory and application. The students should be able to understand and apply the practical application of financial theory, concepts and relationships, to review and prioritize concepts in economics, marketing, and resource management, essential in value creation. Additionally, they should analyze different concepts, theories, application and issues related to managerial finance, techniques of analysis, and most importantly, making decisions and managing to create value. Finally, students should develop knowledge in corporate governance issues such as corporate control, bankruptcy, liquidation, and reorganization.

The Strategic Management course is the capstone course in the MBA Program which integrates the knowledge from different business disciplines such as Economics, Financial Management, Marketing International Business and Information technologies. The course will help students gain knowledge necessary to successfully manage organizations in a highly complex business environment. Various advanced strategic models and tools are used to enhance the practical application of recent theoretical models. Course helps students develop knowledge, skills, and competencies needed to design effective strategies for global business.

This course examines the importance of leadership in organizations and change management and explains the role of leaders in times of change. The course objective is to provide a balance of theory and practice as it analyses the major leadership theories and change management in regional and international organizations. This course will also help in challenging students to think critically and to make decisions by considering the causes and nature of change, cultural and political contexts for change and how to lead change and designing, planning and implementing change in organization. The topics covered include managerial roles and decisions, leadership skills, traits and behavior, various leadership theories, distribution of power in organization, organizational change, etc. Students will be put into leadership role, engaged in applying the concepts and handling leadership function.

The course discusses the information systems planning, and organizing and the application of information technology advancements. This course has a managerial perspective that describes how IS / IT supports business goals and functions are applicable to management, what information resources are available to the manager, and how the manager is involved in the information development process.

This course is designed to enhance the understanding of microeconomic concepts and quantitative tools used in decision making problems. Topics to be covered in the course include forecasting consumer demand, production, pricing and production decisions, and sensitivity analysis. The course covers the changing structure of organizations and the strategic behavior of managers in today's complex and continuously changing business environment.

This course offers an introduction to quantitative and qualitative designs in management research as well as to applied statistical methods. The students will learn the language and terminology of business research, the research process, use of different data sources and statistical techniques, measurement issues such as reliability and validity, and research instruments including questionnaires and interview schedules. It will prepare students for conducting an independent study, including formulating research questions, reviewing the literature, selecting a research approach and analytical/statistical models appropriate for answering the questions. The course has an applied orientation and students will develop basic research skills and knowledge to effectively use research in decision-making and solving organizational problems. The students will be trained in the use of SPSS and NVivo software programs and will learn to apply SPSS-based statistical methods in their quantitative studies and NVivo in qualitative research projects. The course will emphasize the importance of cross-cultural dimension in the design and execution of empirical studies relating to different aspects of business.



This course provides a comprehensive study of the Islamic Economics and Finance. It focuses on the Islamic economic philosophies underlying the Islamic economic system and its implications for the tools of fiscal and monetary policy. Economic fairness, market functionality & efficiency, and equity are examined from an Islamic vantage point.

This course marks students’ introduction to the theory and practice of innovation and entrepreneurship. Whether they are creating an opportunity or seizing an existing one students explore the core concepts and tools for creating new products or services, new businesses, or new markets from a multilayered perspective. The course examines the fundamentals of innovation in a multitude of settings, operationalizing the entrepreneurial spirit via a comprehensive business plan, and making decisions in the areas of strategic planning, financing, marketing, process improvement, and management with an awareness of the opportunities and challenges of working in an increasingly complex environment regionally and internationally.

This course is designed to provide an overview of main concepts, models, project management tools, techniques, and challenges associated with planning and managing projects. This course equips the students with the required knowledge in different related topics like Project Selection, Scope Management, Project Team Building, Risk Management, Cost estimation and Budgeting, Project Scheduling, Project Evaluation and Control, Resource Management. All the covered topics are aligned with PMBOK, and the student will experience his practical skills through MS Project.

The primary objective of this course is to acquaint students with some of the most recent business practices, trends and challenges within various business disciplines. Specific contemporary/ emerging topics from different areas of management are covered, such as Digital Workplace, Talent Management and Employee Engagement, Virtual and Distributed Teams, Automation and Robotics, Algorithms and Using Artificial Intelligence, Blockchain and Bitcoin, Organizational Excellence, Civility and Dignity, Neuromarketing, Design Thinking, Smart City Management, Crowd- funding and Lean Startup etc. This will provide students with an opportunity to explore cutting-edge developments in different management areas, and to choose the topic most relevant to their field of interest. The course will explore current topics with a special emphasize on contemporary business and management practices and challenges from MENA region.

This course is designed to expose students to the various TQM frameworks, philosophies, and quality improvement basic and advanced tools necessary for implementing the quality culture that characterizes world-class organizations of the 21st century. The course is built around the core values and the criteria for performance excellence embodied in the national as well as international Quality Award. Furthermore, the course explores these key actions necessary for transforming business organization into excellent organizations that deliver value to their customers, clients, and constituents.

The course explores Organization Development (OD) as a field leaning on performance excellence with the integration of various methods. This course is an on-going process that deals with the most fundamental issues facing the businesses today and how they interrelate: leadership, growth and death of organizations.

This course introducesstudents to emerging interactive technologies and social media tools, and discusses ways in which these technologies can be exploited by businesses to more effectively serve markets. Students will further examine how marketing-related functions are changed by the potential of new technologies and how these new technologies can become key components of the organization’s strategic marketing effort. Special emphasize is given to analysis of modern digital, tech-savvy connected customers, digital subcultures and engagement and content marketing practices.

This course provides a comprehensive, graduate level exploration of managerial accounting. The course focuses on the use of accounting data in the management of an organization. Naturally, what accounting data are interesting and how they might be used depend on what the manager is seeking to accomplish and what other information is available.



Conducted under the supervision of a faculty member assigned as supervisor, the thesis enables the students to make a research on a chosen topic and prepare a thesis report on the study conducted and its main results. Thesis should stem from students’ original work that involves field study, laboratory work, or laboratory research. Emphasis will be given on the methods of data collection and analysis, conclusions and recommendations on the basis of the findings of the study, and proper presentation of the research in a desired format. The thesis topic should be related to contemporary business and management practices.



Course A | Tue –Thur | 5:00 pm –8:00 pm
Course B | Mon –Wed | 5:00 pm –8:00 pm
If one course is registered, one-timing would be selected


Course A | Sat-Sun | 9:00 am –12:00 pm
Course B | Sat-Sun | 2:00 pm –5:00 pm
If one course is registered, one-timing would be selected


Students can join anytime during the year and at the beginning of any block.








MBA Advisory Board Members

Name Designation Organiztion
Dr. Muneer Zuhdi Partner - MEA Head, Bell Labs, Consulting Nokia
Dr. Shuja Ali Chief Investment Officer Saham Investment Management PJSC
Mr Abdelghany Eladib Chief Operating Officer SIG Combibloc Obeikan
Mr. Ratko Kupresak Country Director Aujan Coca Cola
Mr. Yasir Ourtashi Vice President of Learning and Development Emirates Islamic/Emirates NBD
Mr. Charles Tawk Senior Consultant Meirc Training and Consulting
Ms. Kholood Abdullah Al Awadhi Head of Academic Affairs (COBA Alumni) UAE Ministry of Education
Aisha Saleh Al Zarouni Public relations/social resposibilty Deptt. (COBA Alumni) Sharjah Chamber of Commerce & Industry
Meshal Al Kahtani TV presenter / manager of news deptt. (COBA Alumni) Dubai Sport channel
Mr Abdelghany Eladib Chief Operating Officer SIG Combibloc Obeikan
Mr. Ayman Obaidat Excellence and Quality manager RTA.

MBA Course Schedule

Academic Year 2018 / 2019

Fall 2021/2022

Section Code Course Name Sunday Monday Tuesday Wednesday Thursday Firday Saturday
ACC 500 Accounting for Managers 2:00 PM - 4:00 PM
MGT 500 Management and Organizational Behavior 6:00 PM - 8:00 PM
MGT 501 Production and Operations Management 2:00 PM - 4:00 PM
MKT 500 Marketing Concepts 5:00 PM - 7:00 PM
SQA 500 Statistics and Quantitative Analysis 2:00 PM - 4:00 PM
Course Code Course Name Sunday Monday Tuesday Wednesday Thursday Firday Saturday
MGT 600 Strategic Management : Theory and Practice 2:00 PM - 3:30 PM 1:30 PM - 3:00 PM
MGT 601 Leadership and Change Management 5:30 PM - 7:00 PM 5:00 PM - 6:30 PM
MGT 616 Organization Development 5:45 PM - 7:15 PM 5:45 PM - 7:15 PM
MKT 604 Digital Marketing and Social Media 10:45 AM - 12:15 PM 10:45 AM - 12:15 PM

Spring 2021/2022

Course Code Course Title Sunday Monday Tuesday Wednesday Thursday Firday Saturday
MKT 600 Marketing and International Business 05:45 - 07:15 PM 05:45 - 07:15 PM
MGT 608 Seminar in Contemporary Topics in Management 07:30 - 09:00 PM 07:30 - 09:00 PM
FIN 600 Advanced Financial Management 07:30 - 09:00 PM 07:30 - 09:00 PM
RMT 600 Business Research Methods 05:45 - 07:15 PM 05:45 - 07:15 PM
MGT 615 Total Quality Management 04:00 - 05:30 PM 04:00 - 05:30 PM


The MBA will be specialized based on the thesis topic | extra letter will be provided


Quality Management
Supply Chain Management
Change Management
Operational Management
Project Management
Any other proposed specialization by the student.


Dr. Tahir Masood

Associate Professor/ Program Director - MBA