Master of Sports Management
The AUE has developed a strong and comprehensive Master of Sports Management (MSM) Program providing guidance and leadership to the sports sector across the UAE and the GCC region. The program develops and enhances management, sport and business skills to effectively govern sport-related organizations. The programs prepare students to become tomorrow’s leaders in delivering state-of-the-art decisions and strategic orientation in the sports industry.
The MSM program is built for advanced students to expand their skills and competencies for the dynamic world of sport. That said, the program is structured to enable students to pursue further academic and professional development. The strategic approach of the AUE is to place the MSM program as a leading program for studies on sport-related industry serving as a hub for delivering education, consulting and extensive network.
The program is focused on developing, integrating and delivering a contemporary knowledge and understanding of sport-related and business science. Students are coming from diverse backgrounds enriching the program with their know-how, experience and culture.
- Integrate theoretical knowledge with practical skills across sport management functional competency areas.
- Demonstrate critical thinking by evaluating the economic, ethical, social and legal impacts of sport management decisions and issues.
- Demonstrate professional written, oral, and technical communication skills.
- Conduct academic and professional research; i.e. collect, evaluate, analyze, and interpret data.
- Evaluate key similarities and differences across diverse regional and global sport management contexts and collaborate with diverse individuals across various sport organizations.
ADMISSION REQUIREMENTS
GRADUATION REQUIREMENTS
For graduate degree completion, graduate students must satisfy the following requirements:
- Earn a minimum CGPA of 2.00 on a scale of 4.00.
- Successfully complete all courses as described in the study plan.
- The Degree Completion requirements must be met within the timeframe of the program.
- Successfully complete the “Thesis” course.
ACCREDITATION
PROGRAM STRUCTURE
Course Category
Total Number of Courses
Total Number of Credit Hours
Bridging Courses
5
10
Core Courses
7
21
Elective Courses
2
6
Thesis 1
1
3
Thesis 2
1
3
Total (Excluding Bridging Courses)
33 Credit Hours
* Bridging Courses (5 courses/10 CH) * required for students who have their bachelor’s degree in different field than Business
FEE STRUCTURE
Last Updated on October 7, 2024
BRIDGING COURSES
5 COURSES | 10 CREDIT HOURS
CORE COURSES
7 COURSES | 21 CREDIT HOURS
The course explains the sport governing and policymaking bodies in detail including recreational sport, amateur athletics, Olympic and professional sport. The course highlights the sport governance and policymaking processes in GCC countries.
This course examines the application of basic principles of business marketing to diverse sectors in the sport industry. The course explores the basics of sport market segments (spectators and participants), and builds on that to identify principles for creating and maintaining deep relationships with the sport consumer. It also explores marketing operations for sport including database marketing, customer relations, and brand and line extensions in sport. It presents the basics of sponsorship, including the sponsor-sport property partnership, activating sponsorships, and assessing sponsorship effectiveness.
The course explains the sport governing and policymaking bodies in detail including recreational sport, amateur athletics, Olympic and professional sport. The course highlights the sport governance and policymaking processes in GCC countries.
This course examines the application of basic principles of business marketing to diverse sectors in the sport industry. The course explores the basics of sport market segments (spectators and participants), and builds on that to identify principles for creating and maintaining deep relationships with the sport consumer. It also explores marketing operations for sport including database marketing, customer relations, and brand and line extensions in sport. It presents the basics of sponsorship, including the sponsor-sport property partnership, activating sponsorships, and assessing sponsorship effectiveness.
- Integrate theoretical knowledge with practical skills across sport management functional competency areas.
- Demonstrate critical thinking by evaluating the economic, ethical, social and legal impacts of sport management decisions and issues.
- Demonstrate professional written, oral, and technical communication skills.
- Conduct academic and professional research; i.e. collect, evaluate, analyze, and interpret data.
- Evaluate key similarities and differences across diverse regional and global sport management contexts and collaborate with diverse individuals across various sport organizations.
- Integrate theoretical knowledge with practical skills across sport management functional competency areas.
- Demonstrate critical thinking by evaluating the economic, ethical, social and legal impacts of sport management decisions and issues.
- Demonstrate professional written, oral, and technical communication skills.
- Conduct academic and professional research; i.e. collect, evaluate, analyze, and interpret data.
- Evaluate key similarities and differences across diverse regional and global sport management contexts and collaborate with diverse individuals across various sport organizations.
THESIS
CHOOSE 2 COURSES | 6 CREDIT HOURS
Students are free to select two courses (6 credits hours) from the following courses.
THESIS
6 CREDIT HOURS
Students in this course will work with their thesis supervisor to develop a thesis proposal and begin their distinctive, applied research project. The primary goal is for the student to practice the mechanisms of transitioning from concept to active inquiry. Depending on the nature of the topic, the student will develop a study questions, conduct a literature review, develop a methodological approach, and begin preliminary research. Students are expected to apply qualitative, quantitative, and comparative research approaches to the chosen topic.
In this course, students will continue developing their thesis project, revising techniques (if required), addressing challenges, analyzing findings, and eventually articulating the complete experience. Students will build on work from the previous semester and put all of the pieces together to complete the final thesis project, following the required research process and procedures. Students will be required to provide a verbal defense as part of the assessment and fulfilment of the course.
EQUINE MANAGEMENT CONCENTRATION
Equestrianism is ever increasing in popularity, the leaders and strategic managers who will shape equestrianism’s future will therefore require an outstanding foundation in both business and equine management to be successful.
Upon completion of the Sports Management program, graduates have the opportunity to possess a specialized concentration in Equine Management to develop professional business skills contextualized to the equestrian environment enabling them to make effective and viable decisions within the broader management of equestrian related businesses.
| Requirements | MSM | |
| No. of Courses | Cr. Hrs | |
| Bridging Courses(*) | 5 | 10 |
| Core Courses | 7 | 21 |
| Free Electives | 2 | 6 |
| Thesis 1 | 1 | 3 |
| Thesis 2 | 1 | 3 |
| Equine Management Concentration Courses | 4 | 12 |
| Total (Excluding Bridging Course) | 45 | |
| Course Name | Credit Hours |
|---|---|
|
Bloodstock Management |
3
|
|
Equestrian Event and Client Management |
3 |
|
Performance Analysis in Equestrian Sport |
3
|
|
The Global Horseracing Industry |
3
|
|
Total |
12 |
ATTENDANCE
Weekday Classes
Course B | Mon –Wed | 5:00 pm –8:00 pm
If one course is registered, one-timing would be selected
WeekEND Classes
Course B | Sat-Sun | 2:00 pm –5:00 pm
If one course is registered, one-timing would be selected
RECOMMENDED STUDY PLAN
MSM ADVISORY BOARD MEMBERS
| Name | Designation | Organization |
|---|---|---|
|
Dr. Jane Williams |
Head of Research
|
Hartpury University |
|
Mr. Adnan Al Sayadi |
IT Manager |
UAE equestrian federation |
|
Mr. Albert S. Bichi |
Executive Director of EPSI |
EPSI |
|
Mr. Ali Omar Al Balooshi |
Director Sports Development |
Dubai Sports Council
|
|
Mr. Paolo Bertaccini Bonoli |
Adviser |
Italian Ministry of Foreign Affairs |
|
Mr. Malek Doughan |
Marketing & Commercial Affairs Director |
UAE Pro League |
|
Mr. Zeljko Banicevic |
PhD student, Executive , Director for HERC |
HERC |
|
Dr. Akram Azmy |
Vice President- MEA, |
Beckman Coulter |
|
Ms. Agata Krzywka |
Founder |
Krzywka Iconic |
|
Dr. Leonardo Mataruna |
Head of Department of Creative Industries |
Canadian University Dubai |
|
Mr. Abqulrazzaq Alkabi |
General Secretariat Office Manager |
UAE, Football Association |