Bachelor of Business Administration – Hospital and Healthcare Management
THE FUTURE OF HEALTHCARE LEADERSHIP
The Hospital and Healthcare Management program outlines the fundamental principles of business and their application to healthcare. The concentration aims to equip students with a broad understanding of the factors that have shaped the healthcare sector, and the organizational skills required to effectively manage and lead a healthcare organization. The HHM concentration includes both theoretical and practical approaches, and aims to include both regional and international best practices in this discipline. Program faculty aim to provide students with skills and expertise to mould them into effective hospital and healthcare facility managers and leaders.
COURSE STRUCTURE
Throughout their bachelor studies, students will take various courses starting with twelve general education courses. In addition to general education, the core requirements provide further education on management skills, and students then progress to the concentration courses. Students in Hospital and Healthcare concentration are exposed to plenty of practical activities, including field visits, practitioner’s lectures, and internships in some of the major hospitals in Dubai. Once students complete the program, they will be equipped with the skills to take on various professional roles including health service manager, hospital director, medical director, health administrator, health advisor and more.
- Develop critical analysis skills relevant to their career paths
- Analyze and interpret specialized data and information to make rational business decisions
- Apply innovative and advanced approaches to evaluate the national and international business environment
- Demonstrate practical skills of various business disciplines
- Acquire knowledge about the fundamental concepts, principles and theories in the concentration
ADMISSION REQUIREMENTS
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ACCREDITATION
The American University in the Emirates is licensed by the UAE Ministry of Higher Education and Scientific Research – Commission for Academic Accreditation | caa.ae
Preparatory Courses
Prior to their enrollment in the program, students applying for Bachelor of Business Administration must sit for the placement test related to the program, failure to successfully passing the placement test, they are required to enroll in the following courses:
# | Course Code | Course | Credit Hours | Exemption Condition |
1 | CIT 90 | Computer Preparatory | 0 | Passing the Placement Test |
2 | MAT 90 | Mathematics Preparatory | 0 | Passing the Placement Test |
3 | ENG 99 | Academic Writing (*) | 0 | Passing the Placement Test |
PROGRAM STRUCTURE
Course Category
Total Number of Courses
Total Number of Credit Hours
General Education Courses
10
30
Core Courses
24
72
Concentration Courses
6
18
Free Elective
2
6
Total
42 Courses
126 Credit Hours
FEE STRUCTURE
Last Updated on October 7, 2024
GENERAL EDUCATION COURSES
10 COURSES | 30 CREDIT HOURS
A: University Core Requirements
The student selects 6 credit hours (2 courses) from the list below:
The purpose of this course is to facilitate the process of transition into new academic and cultural environment for the new students enrolled in the AUE. Furthermore, it aims to promote their confidence so that they could succeed and meet the academic requirements. The course assimilates academic content with interactive in class activities to ensure understanding of curricular options and begin to develop a future career plan through self-reflection.
Innovation is the engine of opportunity and, acting as a catalyst, this course is intended to ignite an interest in innovation and inspire entrepreneurial action. At the core of innovation and entrepreneurship is a commitment to experiential learning that will encourage students to engage in critical thinking, creative problem-solving while also equipping them with the soft skills needed in their pursuit of academic and professional endeavors. Students will discuss the relevance and role of innovation and entrepreneurship in work and life situations; determine opportunities for creative disruption and design a strategy for its implementation; develop a practical understanding of innovation through thoughtful debate and exercises; and demonstrate critical thinking and individual insight with a personal mastery portfolio.
B: Languages and Communication Studies
The student selects 9 credit hours (3 courses) from the list below:
Students must take all of the following courses:
This course provides students with advanced writing skills in English so that they can successfully pursue their studies in various academic specializations. It helps students to develop, improve, and upgrade their writing and structure skills, and it also acquaints students with technical writing, research papers, and essays since brief research methods are applied in student projects and assignments.
The intent of this course is two-fold. First, it introduces students with the basic research terminologies. Second, it familiarizes them with the process of research from choosing a topic to writing the proposal. Students will be immersed in hands on experience where they will be introduced to research concepts that will help them understand, interpret, and review a journal article. Contents to be covered include the language of research, types of research, elements of scientific research proposal, writing an academic research proposal using APA style, research ethics, identifying data collection instruments, and interpreting data.
Students must take one of the following Arabic Language courses:
This course is based on the principle that “Education” is an accumulative task especially when it comes to language learning. This process undergoes specific stages to assist the non-Arabic speakers to reach the ultimate goal which is to acquire the required skills (listening, speaking, reading, writing) easily and accurately. To achieve this aim, text-based dialogues are provided as head start for the non-Arabic speakers to continue to the higher levels. The course also provides basic elements for reading, writing, dialogues, and listening to assist the learners to confidently interact with the Arab community.
This course is based on the principle that “Education” is an accumulative task especially when it comes to language learning. This process undergoes specific stages to assist the non-Arabic speakers to reach the ultimate goal which is to acquire the required skills (listening, speaking, reading, writing) easily and accurately. To achieve this aim, text-based dialogues are provided as head start for the non-Arabic speakers to continue to the higher levels. The course also provides basic elements for reading, writing, dialogues, and listening to assist the learners to confidently interact with the Arab community.
This course is designed to enable the Arabic-speaking student with the necessary language skills, especially focusing on the steps of writing reports, official letters and systematic research. To achieve this, and to develop the student’s abilities to understand correctly what he reads and listens, and to gain the ability to write articles, reports, meeting minutes and recommendations of conferences and seminars in a sound manner, the course was concerned with training the student in basic writing skills; such as multiple spelling rules, punctuation marks, paragraph system, and essay writing progressively.
C: The Natural sciences or Mathematics
The student selects 3 credit hours (1 courses) from the list below:
The natural science course incorporates a wide range of subjects of sciences such as astronomy, geology, biology, chemistry, and environmental science. The course will present the scientific facts of astronomy, the Earth and its weather, water, and environment, biology, and nutrition with the chemicals of life. The course emphasizes understanding the core principles of different branches of science and their effects on our lives. Moreover, the course explores the scope of natural phenomena, changing environment conditions, general health rules of nutrition, and the variety of living organisms. The course helps the students to acquire skills in observation, critical thinking, analyzing, interpreting, understanding and discussing scientific terminology and facts.
This course gives a This course gives a thorough introduction to sustainable energy, conservation, and energy efficiency within the UAE and the world. It will explore the relationship between energy, environment, economy and ecological well-being. It will discuss energy production from the biology, natural science, environmental science and social sciences perspectives. A variety of topics will be introduced including global warming, climate change, sustainable food production, solid waste management, environmental and natural resources laws. The course includes the growing challenges of climate change and energy crisis and proposes solutions to overcome them.
The ‘Principles of Environmental Science’ course is designed to introduce the fundamental concepts of Environmental Science to undergraduate students. It includes topics from different areas of study such as ecology, biology, soil science and atmospheric science. The course aims at raising environmental awareness among students and providing them with the scientific knowledge and skills to identify, prevent and solve environmental problems. Additionally, it deals with ecological concepts, organism interactions, communities and ecosystems. The course focuses on key areas of population dynamics, biodiversity, human activities and the environment managed ecosystems, air quality, water and solid waste management.
This course is designed to develop a good understanding of the fundamental concepts of mathematics. It also stresses on crucial cognitive transferable skills such as the ability to think logically and concisely. Mastering this course will give students the confidence to go on and do further courses in mathematics and statistics.
D: The Social or Behavioral Sciences
The student selects 3 credit hours (1 course) from the list below:
This course provides an understanding of anthropology, the study of human beings throughout time and space. Anthropology is a broad discipline that studies human from a holistic perspective looking at both biological and cultural aspects. Anthropologists use different methods in order to understand and study humans. During this course, students will experience ethnographic fieldwork.
This course introduces the science of Sociology. Students will examine Society, Institutions and the relationships that make up a social context. The scientific methodology used to study social interactions, stratification and other elements of sociological enquiry will be discussed to emphasize the core concept of sociology as a systematic study of societies and social structures.
This course will introduce the students to the key concepts of Political Science and its principal tools. The course will discuss the role of main political actors in the field of politics and their function.
This course serves as an introduction into the interdisciplinary and multifaceted social sciences. The content on the course covers the range of different disciplines that social sciences consists of, namely: anthropology, sociology, psychology, political science, economics and to a lesser extent also history and geography. The secondary aim of the course is moreover for students to develop their critical thinking skills by engaging actively with material about social issues, social change and social institutions.
An introduction to the science of psychology, its theories and foundations. The course is focused on principles and research methodologies, including the following topics: history of psychology, the biology of mind, memory, learning, child and personality development, psychological disorders and therapy. The aim of the course is to introduce the basis of psychology, provide the foundational knowledge to pursue the subject in more depth in the future, and build an ongoing interest in the application of psychology in everyday life.
This course will provide the students with a comprehensive overview of geography. Emphasis is on concepts that are necessary to understand global, regional and local issues. This course also includes topics on both human and physical geography.
E: The Humanities or Arts
The student selects 3 credit hours (1 course) from the list below:
This course explores Arab art and aesthetics from the beginning of the twentieth century to date. The students will learn about the contemporary art and design movement in Arab countries, the expression of cultural identity, as well as the factors involved, and changes in aesthetics from Islamic to Arabic art. They will also study and analyze the role of pioneer artists from various generations with emphasis on their influence on contemporary Arab art.
This course aims to focus on the evolution of Islamic Art through a chronological overview of various trends and approaches throughout history. Students will explore and analyze the rise and influence of Islam leading to the formation of a new artistic culture the world over.
This course will introduce the students to the key concepts of philosophy and its principle tools. The course will discuss the schools of philosophical thought and will apply philosophical analysis to the topics of knowledge, religion, mind, freedom, responsibility, and ethics.
This course provides an overview of World / General History. The course will conclude with discussions about perspectives on World History. It surveys the history of humankind from 250CE till 1990 CE. In addition, interregional, comparative, cross-cultural, transnational, and historiographical topics will be considered. The objective of the course is to explore the roots of contemporary globalization and to develop historical thinking and writing.
This course provides an overview of Middle-Eastern History, including the sources of Middle Eastern History. The course will conclude with discussions about perspectives on Middle-Eastern History.
This course will provide the students with a comprehensive overview of English literature in the United States. It will familiarize the students primarily with early Anglo-American writers and the different literary movements that took place in the United States. Today American literature includes many minority literary works, but the historical matrix remains Anglo-Saxon if we are to consider the dominant culture as the starting historical point.
F: Islamic Studies
The student selects 3 credit hours (1 course) from the list below
G: UAE Studies
The student selects 3 credit hours (1 course) from the list below
The course is designed to introduce the UAE and GCC society with its historical background and uniqueness. It is aimed at enabling students to understand the specific features of the society along with its customs, traditions, and lifestyle. The course will introduce the processes and the challenges of development as well as the future aspirations of the UAE and GCC Society.
CORE COURSES
24 COURSES | 72 CREDIT HOURS
This course marks students’ first journey into the discipline of management. The focus of this course is to expose students to the fundamentals of the four functions of management of planning, organizing, leading and controlling. Within each function students are introduced to a multitude of managerial areas of focus including decision-making, organizational structure, power and politics, leadership, teams, motivation, and communication.
The General Statistics, an introductory course in statistics, discusses the following topics: an introduction to statistical methods; descriptive statistics; the normal distribution; basic techniques of statistical inference; confidence intervals and hypothesis tests for population means and proportions, a comprehensive introduction to probability, probability distributions and sampling. The course uses software SPSS during laboratory sessions.
This principle level course introduces students with the fundamentals of accounting terms, rules, concepts, procedures, and systems. Topics covered include the art of recording, classifying and analyzing the data into useful information for both the internal and external users. Students are introduced to the double entry accounting concepts, general journals and the accounting cycle.
This is an introductory level course and introduces the concepts of management accounting. It involves accounting as a tool for planning and managing; students are acquainted with techniques and understand how relevant accounting information is used for effective operational planning and decision-making
This course is designed to introduce students to basic microeconomics concepts relating to individual decision-making. The course exposes students to the meaning, nature, and methods of studying Microeconomics. The concepts of supply, demand, and elasticity are used to analyze the behaviors of consumers and firms in different types of markets. Main topics covered include: consumer behavior, firm production costs, Pure Competition, Monopolistic Competition, Monopoly, and Oligopoly.
This course offers a strategic exploration of the relationship between business and technology, emphasizing the non-technical aspects. Students will gain insights into aligning technology strategies with business goals, evaluating emerging technologies, and understanding their impact on various business functions. Through practical case studies, the course illustrates how successful organizations integrate technology, adapting to market dynamics and gaining a competitive edge. Strategic management of IT resources is a focal point, emphasizing technology’s role in optimizing efficiency, enhancing customer experiences, and fostering overall business growth. Students will possess the knowledge and skills to make informed decisions about technology investments, align technology initiatives with business objectives, and contribute effectively to the success of technology-driven business.
This course familiarizes the students with the scope, terminology, topics, and procedures of marketing in a modern company. It introduces the principles of marketing with providing a comprehensive overview of the marketing process from marketing research and analysis up to capturing customer value. Marketing channels, developing marketing strategies, consumer behavior, societal marketing, and new product planning are also discussed.
This course examines the financial strategic and operational decisions in organizations. It aims to provide the decision maker with the financial theory, concepts, and tools necessary to make better financial managerial decisions as well as enable the student to make sound decisions regarding financial analyses and judgments performed by others.
This course is concerned with the study of the behaviour of the economy as a whole. It analyses how the overall level of output, employment and prices are determined and how these in turn are affected by fiscal and monetary policies. issues to be covered include Keynesian Aggregate Demand and Aggregate Supply and Macroeconomic Equilibrium ,GDP determination, the use of fiscal and monetary policies in stabilizing the economy and the role of government policy in promoting long-term economic growth.
Organizational behavior studies the influence of individuals, groups, and work culture on behavior within organizations; its chief goal is to improve an organization’s effectiveness. This course introduces students to the core concepts of organizational behavior including attitudes, emotions, and moods; communication; conflict and negotiation; diversity; group behavior and work teams; individual decision making; leadership and power; motivation; organization culture and structure; organizational change; and personality and values.
The course aims to interpret the basic theories and the practices in production and operations management. The course equips the students with the necessary skills, and utilization of tools and techniques for effective and efficient management of operations. It further provides skills to the students for better decisionmaking and problem solving in any industrial scenario.
This course introduces the students to the fundamental principles of Business Intelligence (BI) and Business Analytics within the dynamic landscape of modern business. The course covers the essential concepts and applications of BI, emphasizing its strategic importance in decision-making processes. Covering important concepts like artificial intelligence techniques, data warehousing, data modeling, reporting, and analytics, the course aims to provide students a well-rounded understanding of how BI plays a crucial role in today’s business strategies.
Introduction to Business Risk Management” is a foundational course offering students a comprehensive understanding of key principles in risk management within a business context. The curriculum focuses on crucial aspects, including the identification, assessment, mitigation, and ongoing monitoring of risks. What sets this course apart is its practical orientation, integrating real- world applications and insightful case studies to provide students with valuable insights. By involving students in scenarios, the course offers theoretical knowledge and a practical understanding of applying risk management strategies. Enriched with dynamic learning experiences, this course equips students to make informed decisions and contribute to effective risk mitigation strategies upon completion, preparing them for the challenges of the evolving business landscape.
The course aims to interpret the basic theories and the practices of sustainability in business. It equips the students with insight into how new technologies can be used to solve sustainability issues. The course further creates solutions for effective and efficient management of operations by providing an understanding of how to navigate the tensions between pursuing sustainability initiatives and optimizing business performance.
This course captures the complexity of current business environment and offers contemporary concepts and skills which enables the students to design cutting-edge strategy through skills building exercises. Furthermore, it benefits attendees to gain necessary knowledge to manage consistent higher organizational performance by reading, analyzing and designing suitable working environment. Different models and tools in the course are practically applicable to find out strengths, weakness of the organizations, this analysis finally helps students to design the effective strategies and strategic plan for the business.
The course in International Business provides emphasis to the global business scenario, analyze interrelation between governments and business across borders. Further it studies the economic dynamics between countries/regions. The course provides a detailed insight into the international monetary system, international trade and foreign direct investment. The basic objective of the course is to provide an understanding of the global economy to gain the best understanding of the subject with the major issues related to the business environment. This course is generally “macro” in its composition, which is developed to provide intellectual focus with emphasis on the impact and overriding theories best describing the International Business scenario.
This is an introductory course for HRM specialization that will help students to acquaint with the roles and the functions of the HRM. Students will analyze different HR trends and challenges from both an employee’s point of view and an employer’s point of view. This course challenges the students to recognize, understand, and apply HRM concepts and functions. Further, it helps students to enhance their HR skills through use of case studies, in- class assignments, projects discussions, and develop the necessary analytical and critical thinking required to understand problems that HR managers face and to handle them responsibly.
This course provides intensive coverage of management in a wide range of project applications from theory and concepts through operations. Defining project management and its typical structure and project team roles; the project cycle; methods for project selection; and activities such as planning; budgeting; monitoring and controlling; stakeholder management and risk management are principal areas covered in this course.
Negotiation is an interactive process between two or more parties working together to determine a mutually agreeable solution to an issue of shared interest or mutual dispute. Negotiation plays a vital role in public and private sector organizations for better and smoot functioning. In business, effective negotiation can ensure success, but ineffective negotiation can cripple a company. This course introduces students to best practices and core concepts of negotiation including coalitions; communication; distributive bargaining; ethics, strategy, and planning; integrative negotiation; international and cross- cultural negotiation; difficult negotiations; perception, cognition, and emotion; power and influence; relationships and roles. Students will work individually and in groups on assessments including case studies, discussions, in-class exercises, and presentations to increase their understanding of the curriculum in an academic and practical context.
This course is designed to develop essential skills for effective startup management, with a specific emphasis on managing and expanding startup ventures using growth strategies. This course revolves around the pillars of startup management, strategic growth planning, and the application of entrepreneurial principles. Engaging with real-world case studies, hands-on applications, and interactive exercises, students will acquire valuable insights into fostering innovation, resolving challenges, and strategically steering the development of startups in various business landscapes. By the end of the course, students will be well-equipped with the knowledge and practical abilities required to navigate the complexities of startup management and implement growth strategies effectively within the broader business context.
Pre-Internship is a zero (0) credit hour internship preparatory course designed for students seeking an internship. The course will prepare students to successfully plan their internship by researching and identifying potential internship opportunities, creating professional resume and letter of introduction, developing interviewing and networking skills as well as a portfolio per industry requirements. Students will go through different learning modules including experiences, team work skills, communication skills, leadership skills, problem solving, self-management and professionalism to be able to make the most of their internship.
CONCENTRATION COURSES
6 COURSES | 18 CREDIT HOURS
This course outlines and examines health care environments in the global and regional context, explaining healthcare venues, systems, need, public health, contemporary issues, and opportunities. The course also discusses topics concerning health care access, funding, services delivered, careers opportunities, and exposes the students to the historical background of the hospitals and their functions development. This course is also an opportunity to provide the students with knowledge through real case studies of the alternate and non- traditional health care delivery, with related settings and functions.
This course examines current and historical legal and ethical issues impacting health administration. These include professional ethics, ethical theories, fraud and abuse, privacy and confidentiality, professional standards and institutional ethics. It will also address topics such as quality review, the ethics of distribution, and public health. Students will explore and inspect ethical dilemmas related to clinical issues faced by health professionals such as the end of life, test and screening, transplant, and biomedical research. By the end of this course, students will also have obtained comprehensive theoretical and practical knowledge of data protection and cyber security standards in management of sensitive health information, using practical case studies to explore ethical questions and options.
The course provides an overview of the management functions and the role of mangers in healthcare organizations. Students will acquire enough understanding of the overall health system, healthcare settings, and the level of healthcare services. This course also exposes the students to different managerial and operational topics, and equips with the necessary applicable knowledge to follow in the life. The course handles the overall approach and management of human resources, information technology, financial management, and managing cost and revenue. In addition to equipping them with necessary theories and practical skills related to healthcare marketing, and event management. Moreover, it provides the real concept of quality assurance, its elements, approaches and improvement tools, in addition to addressing the methods, approaches, tools and techniques used to control and measure organizational performance. Finally, the students will go through special topics related to the emerging issues such as reemerging of outbreaks, consumer directed healthcare, medical tourism and others.
This course provides full understanding and comprehension of all support services related to hospitals, definitions, design, location, roles and functions, it also examines the principles of planning a new healthcare facility, financial planning, along with the policies and procedures required to set up the hospitals. The students will explore the special requirements of the support services, in terms of structure, equipment, technology and human resource. The students will also be exposed to the importance of sanitary and workplace safety to protect patients and health workers and keep them away from physical or chemical hazards. This course will also provide effective tools to monitor and evaluate the quality of hospital support services, besides discussing the challenges and solutions faced by hospital support services management
This course provides an overview of the need of health information in healthcare facilities, to be used for clinical and administrative issues. It also explains the process of selecting and implementing health information system within a hospital. The course also addresses the most important applications; hardware, software, and generic applications; and also, focuses on property management systems for various functions and departments; features of computerized management systems; the selection and implementation of computer systems; the impact of the Internet and private intranets on the hospital and healthcare. Uses of software such as word processing, spreadsheet, database and presentation applications are also examined.
This course provides the students with required conceptual knowledge about general healthcare environment. It introduces comprehensive definition about the nature, value, process, and needs of strategic management in hospital settings. The students will examine formulation of hospital strategic management, as well as analyze and reflect on the effect of both external and internal environment, and their competitive advantages or disadvantages, the student will evaluate and develop directional strategies and strategic alternatives using the effective leadership skills, quality performance measurements, as long as learning and reflecting on joint ventures, strategic alliances, strategic analysis, and strategic surveillance. Students will analyze and critical appraise the role of the management of human resources, advertising, marketing and sales in healthcare facilities, and also recognize the process of decision-making regarding culture, structure and strategic resources, that needs to be maintained or changed.
ELECTIVE COURSES
2 COURSES | 6 CREDIT HOURS
6 Credit Hours must be chosen from any other college/specialization in condition the prerequisites of the chosen courses are met.