Lights, Camera, Action!

The program is designed for students who are inherently creative, inwardly dynamic and planning to build their career in radio and television. This specialized program can turn a creative passion into a viable career. The comprehensive focus of the program helps students develop their skills working in a theorycum- practical-environment that is well equipped in purpose-built studios. The trainers are the practicing personalities from the media world. The College is committed to providing a realistic studio environment that nurtures and inspires creativity.

A degree in Radio and Television has strong links to the growth of the broadcast industry that is emerging in the GCC countries and elsewhere. AUE graduates are hand-tutored to be imaginative, technologically adaptable, able thinkers and entrepreneurial with commitment to work in the digital media industry. The students are coached to develop, create and critique contents from animation to mash-up, blogs, broadcasts, advertisements and short films and to imaginatively build themselves to perform both as producer and consumer. The ultimate idea is to develop and refine their qualities in collaborating, networking and project management.

ADMISSION REQUIREMENTS

  • Attested high school (grade 12) certificate or its equivalent with minimum average of 60% | for scientific and literary streams. Other streams will require a minimum score average of 70% equivalency and a letter will be required for certificate earned outside UAE.
  • English Proficiency
    PBT 500 | iBT 61 | IELTS ACA. 5.0 | PEARSON 44 | IESOL B1/B2 | CAMBRIDGE 154
  • Letter of Interest & Interview

ACCREDITATION

The American University in the Emirates is accredited by the UAE Ministry of Education | caa.ae

FEE STRUCTURE - 2016/17

  • Tuition (One Semester)

    Approx. 20,500 AED
    One academic year is two semesters
  • Admission (One Time)

    3,000 AED

For more information about detailed fees and tution Find here

GENERAL EDUCATION COURSES

11 COURSES | 33 CREDIT HOURS

This course is designed to assist Arabic Speaking students to use language skills correctly with the focus on how to write research papers and business letters. In order to achieve this goal different and integrated types of skills are implemented to assist in the development of the students comprehension of what he/she listens to or reads in addition to writing papers, reporting, writing recommendations, seminars and symposiums. The course also provides the basic skills of good and coherent writing such as, spelling, digitals, correct paragraph structure and writing essays.

This course provides students with advanced English-language skills to pursue successfully their Undergraduate Catalog 2016 / 2017 36 studies in various academic specializations. It helps students to develop, improve, and upgrade their listening, speaking, reading, writing, and structure skills. This course also acquaints students with technical writing, research papers, and essays. The prerequisite of this course is passing successfully the Toefl or it’s equivalent.

This course covers the needed language areas such as organizational structures, instructions job lexis, processes and operating systems, health and safety, and customer relations which are common to the majority of different vocations to provide the functional language the students will need in their specialization and place of work. The prerequisite of this course is passing successfully the Toefl or it’s equivalent

This course will begin with a review of selected arithmetic topics: fractions, decimals, and percentages, followed by a brief review of signed number operations. The course will cover topics of Basic Algebra such as variable expressions, linear equations, inequalities and applications, and graphing points and lines

This course presents the use of computers in everyday life. The students will learn to organize electronic filing systems as well as to communicate ideas effectively using a variety of software tools. The course discusses some of the ethical and moral issues raised by the use of Internet and email. Towards the end of the course, the students in groups will work to select a topic, search for the information, analyze and organize it incorporating a software tool they learned and present it publicly.

This course will offer students the knowledge to enable them understand the Islamic culture. The course offers a review of the history of Islam and how it is currently the fastest growing religion in the world

This course designed to help students to do well at their studies at university through the development of effective study skills and strategies. Studying at university is very different from previous study students may have done, and therefore the course aims to apply new studying and learning strategies, and identify, develop, and enhance the study and learning skills of students. These skills include time management, taking notes, planning assignments, exam preparation and revision, preparing a presentation, memory techniques, and methods for using course materials including syllabi and textbooks, critical and creative thinking, problem solving, etc. Students will have the opportunity to develop a focused project specific to their interests and study needs.

This course introduces students to the broad, complex and influential field of the social sciences. The course tends to focus on the disciplines of anthropology, sociology, psychology, political science, economics, and sometimes history and geography. This course will also enable students to sharpen their critical analysis skills as they evaluate changes in important social issues and institutions.

An introduction to the fundamental principles and practices of psychology, including theories and methods, biological factors influencing behavior, learning, memory, thinking, intelligence, language, human development and personality

Courses in the Natural Sciences introduce students to the basic concepts of Sciences and the scientific method and enhance awareness of scientific developments and their impact on society and the environment. This area provides students with an understanding of scientific terms, concepts and theories, and the ability to formulate empirically testable hypotheses derived from the study of physical processes and living things.

This course is designed to introduce, first, the concepts, measurements, and theories of broad-based sustainable development as well as the relationships between economic development, human development, and environment. Students will also be familiar with several theories of development. Then, the characteristics and the quality of life in GCC will be investigated and compared to those in other countries. The focus would be on the causes, problems and challenges associated with the development of GCC countries such as population structure and localization policies, the feasibility of GCC States integration, the impact of oil and non-oil production on development. The students will work on a project in groups by gathering information from public libraries and by interviewing public officials. The students will be given the latitude of choosing a topic to write about. The prerequisite is ASC 110.

LIBERAL ARTS COURSE

10 COURSES | 30 CREDIT HOURS

This course introduces the student to the development of the human race. You will study a Four Field introduction to Anthropology wherein you will gain an understanding of Human Development and how both ancient and modern humans are studied. An understanding of Anthropology, the study of culture and human development is an important pillar in a degree which aims to develop educators in multi-cultural and economically diverse settings.

 

This course introduces the science of Sociology. Students will examine Society, Institutions and the relationships that make up a social context. The scientific methodology used to study social interactions, stratification and other elements of sociological enquiry will be discussed to emphasize the core concept of sociology as a systematic study of societies and social structures.

The General Statistics course is designed to develop good understanding of the basic concepts of statistical theorems, and applications. The course covers topics such as data collection methods, organization of data, analysis and interpretation of results. A software package will be used to analyze the statistical data.

This course will introduce the students to the key concepts of philosophy and its principle tools. The course will discuss major thinkers and different schools of philosophical thought, and will apply philosophical analysis to the topics of knowledge, religion, mind, freedom, responsibility, and ethics.

This course provides an overview of World / General History. The course will conclude with discussions about perspectives on World History.

This course provides an overview of Middle-Eastern History, including the sources of Middle Eastern History. The course will conclude with discussions about perspectives on Middle-Eastern History.

This course will provide the students with a comprehensive overview of geography. Emphasis is on concepts that are necessary to understand global, regional and local issues. The course will cover physical geography from landforms to the effects of various types of erosion. This physical geography is followed with work on Social and Cultural Geography and the relationships between these three means of mapping, analyzing and presenting information.

This course will provide the students with a comprehensive overview of English literature in the United States. It will familiarize the students primarily with early Anglo-American writers and the different literary movements that took place in the United States. Today American literature includes many minority literary works, but the historical matrix remains Anglo-Saxon if we are to consider the dominant culture as the starting historical point.

This course will introduce the students to the key concepts of Political Science and its principle tools. It will discuss the role of main political actors in the field of politics and their function.

This course is designed to introduce students to basic microeconomics concepts relating to individual decision-making. The course exposes students to the meaning, nature, and methods of studying Microeconomics. The concepts of supply, demand, and elasticity are used to analyze the behaviors of consumers and firms in different types of markets. Main topics covered include: consumer behavior, firm production costs, Pure Competition, Monopolistic Competition, Monopoly, and Oligopoly.

CORE COURSES

14 COURSES | 42 CREDIT HOURS

This course is an introduction to the fundamental questions, methods, and theories that define the communication discipline and the communication professions (journalism, public relations, multimedia productions, and organizational communications.) An emphasis is placed on the emergence of mass communication in the UAE and gulf region.

This course provides an overview of public relations including history of the field, theories of persuasion and communication along with legal and ethical considerations in public relations work. Discussions will address the current state of the art and consider where the field is headed in the future.

This course will allow the student to understand news today. news gathering, assessment and distribution. The course will also address how historical events have shaped news in the 20th Century and how, conversely, news has influenced some historical events. The prerequisite is MMC 200

Students will learn how to understand web design and create branching diagrams, manage their files, set up proper site architecture, manipulate graphic files and create effective websites that use frames, thumbnails, tables, gif animations, and image maps. Over the course of the semester, students create a series of small websites culminating in a final project that combines all the techniques they have learned. The prerequisite is CIT 100

This course will provide the students with a comprehensive overview of communication technology. Students will learn to use a number of these technologies in practical exercises developing multimedia projects. Discussions will include the history of technology in human communications, technologies currently in use, and emerging technologies we can expect to see in the near future. Furthermore, the effect of communication technologies in local and global society will be discussed. Students will prepare a final project and present it to their classmates at the end of the semester. The prerequisite are CIT 100 & MMC 200.

This course will provide the students with a comprehensive overview of information and media studies. The students are expected to understand the basic principles of information and media studies. The course will identify and critique the major theoretical approaches to the media and how they relate to society at large. It will equally show comprehension and classification of current journalism. Furthermore, it will show the manner in which our views of the world and its matters are built and described by the news media. The prerequisite is MMC 200.

This course will provide the students with a comprehensive overview of writing for the Mass Media. The students are expected to understand the basic principles of writing for the mass media. The prerequisite are MMC 202 & ENG 105.

Internship is an experience external to the University for a student in a specialized field involving a written agreement between AUE/the Training and Continuing Education Centre and MMC Firms. AUE internship Undergraduate Catalog 2016 / 2017 52 course provides experience related to each student’s academic specialization and the opportunity is open to all MMC students who have completed 90 Credit Hours, and who have a GPA of at least 2.00. The prerequisite is the completion of 90 CH.

This course is designed to introduce the student to the concepts, principles and skills used in the field of public opinion and propaganda. Emphasis will be directed toward the social and political sciences in particular. The prerequisite are MMC 201 & ASC 302.

This course will provide an understanding of the tools of organizational communication along with development of the skills needed for success. This includes concepts such as information flow, motivation, influence, power, leadership transactions, networks, channels, and teamwork. The prerequisite are MMC 201 & ASC 200.

This course examines the role of the mass media in modern society and the influence of media institutions and messages on individuals, communities, and society. The course includes an overview of the basic methods associated with media research. Students will be asked to integrate theoretical knowledge into media research areas relevant to communication professionals today. The prerequisite is MMC 301.

A study of the history and importance of photographs for the print media. Practice in the production of photographs appropriate for newspapers and news magazines, including composition, depth of field, and cropping. Use of digital camera technology with introduction to standard dark room techniques. The prerequisite is MMC 200.

This course will provide the students with a comprehensive overview of editing. The students are expected to practice editing and to understand the basic principles of editing. The prerequisite is MMC 303.

This course examines the rights, responsibilities and constraints on public communication. The course also covers regulatory policies affecting advertising, public relations, journalism along with present and future electronic mass mediums. The course also examines press censorship, legal areas of libel, privacy, access to and ownership of information. The prerequisite is MMC 200.

SPECIALIZATION COURSES

5 COURSES | 15 CREDIT HOURS

This course will provide an overview of the director’s job and major responsibilities during the production of radio and television programs. Emphasis will be placed on elements preproduction in preparation for rehearsals and performance. Differing directorial approaches will be studied and students will apply a specific directorial approach in a final project. The prerequisite is MMC 303.

This course presents the principles of contemporary broadcast production control concepts and technologies that are used by world-class Undergraduate Catalog 2016 / 2017 54 enterprises. The course will provide the students with the conceptual background needed to plan and produce broadcast programs. These concepts will then be used in practical exercises in which students can develop the creative skills needed in the professional workplace. The prerequisite is MMC 301.

This course examines the role of advertising in the broadcast industry. Students will study the basic techniques of selling for radio and television. The prerequisite are ASC 200 & MMC 301.

This course is designed to equip digital media students with the basic tools and processes of production and project management. To a surprising extent, these tools are independent of whether the student is an artist, programmer, theme park designer, movie producer or architect of virtual worlds and video games. The course will build students’ understanding of creative leadership, techniques for management and personal strengths required to succeed in a career in media. The prerequisite is RTV 302

Media and Mass Communication students are required to take a three credit hour course on the Capstone Graduation Project. To be graduated, students are requested not only to passing courses and earning required credits, but also they need to show that they have developed proficiency in core-content knowledge and can demonstrate proficiency in applied learning skills in the four concentrations. It will be a challenging and rigorous journey but the reward for undertaking a meaningful experience are immense and will undoubtedly give AUE graduates a powerful start in career they may choose. In addition, English language and technology proficiency must also be demonstrated. The Capstone Graduation Projects should be in the form of field-based case studies. The Capstone Graduation Project is designed to give students a constructive working understanding of the requirements and expectations needed to graduate from AUE. The prerequisite are RTV 400 & RTV 402.

ATTENDANCE

Student builds the schedule based on available offered courses in the registered semester

Weekday Morning Classes

SUN – TUE | BETWEEN 9:00 AM – 4:00 PM
MON – WED | BETWEEN 9:00 AM – 4:00 PM

Weekday Evening Classes

SUN – TUE | BETWEEN 4:00 PM – 9:00 PM
MON – WED | BETWEEN 4:00 PM – 9:00 PM

Weekend Classes

FRI - SAT | BETWEEN 9:00 AM – 8:00 PM

WHEN CAN I JOIN

STUDENT CAN JOIN THE BEGINNING OF ANY SEMESTER

SEPTEMBER

FALL SEMESTER

MIN 3 COURSES | 9 CREDIT HOURS
MAX 6 COURSES | 18 CREDIT HOURS

JANUARY

SPRING SEMESTER

MIN 3 COURSES | 9 CREDIT HOURS
MAX 6 COURSES | 18 CREDIT HOURS

MAY

SUMMER SEMESTER

MAX 3 COURSES
9 CREDIT HOURS

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GOVERNMENT

10%

BANKING

7%

CONSULTATION

6%

AVIATION

6%

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