Business Management - American University in the Emirates

Bachelor of Business Administration - Business Management

Lead Companies to Full Potential

The program is designed to offer a wide range of career choices. Business Management provides the scope for you to immediately start a career after graduation as a sole practitioner or staff manager. Upon gaining proper experiences, you can move on to supervise other managers with an aspiration to become partners. The most important position to which you would aspire is that of a general manager. The College of Business Administration provides you with the tools and advice to develop the right career that would lead to positions in management, healthcare, banking, computer technology and strategic management.

Course Structure

In the first year of the program, students study basic disciplines in Management, Accounting, Marketing and General Studies. In the second year, in addition to General Education, the core requirements provide further education on Management Skills and their principles, including the legal aspects. The third and fourth years allow students to choose 300 and 400 level courses, including specialization requirements.

Acquire requisite knowledge and apply ethical understanding and perspectives to business environments.
Use critical thinking skills in business situations and apply them in work conditions.
Develop effective written and oral communications skills.
Analyze the local and global business environment prudently.

ADMISSION REQUIREMENTS

Attested high school (grade 12) certificate or its equivalent with minimum average of 60% | for scientific and literary streams. Other streams will require a minimum score average of 70% equivalency and a letter will be required for certificate earned outside UAE
English Proficiency
PBT 500 | iBT 61 | IELTS ACA. 5.0 | PEARSON 44 | IESOL B1/B2 | CAMBRIDGE 154
Letter of Interest & Interview

ACCREDITATION

The American University in the Emirates is accredited by the UAE Ministry of education | caa.ae

PROGRAM STRUCTURE

42 Courses | 126 Credit hours

FEE STRUCTURE - 2016/17

Tuition (one semester)
Approx. 21,000 AED
One academic year is two semesters
Admission (One time)
3,000 AED

For more information about detailed fees and tution Find here

SCHOLARSHIPS

FLEXIBLE PAYMENT

GENERAL EDUCATION COURSES

11 COURSES | 33 CREDIT HOURS

1. Communication Skills in Arabic...(3)

This course is designed to assist Arabic Speaking students to use language skills correctly with the focus on how to write research papers and business letters. In order to achieve this goal different and integrated types of skills are implemented to assist in the development of the students comprehension of what he/she listens to or reads in addition to writing papers, reporting, writing recommendations, seminars and symposiums. The course also provides the basic skills of good and coherent writing such as, spelling, digitals, correct paragraph structure and writing essays.

2. English ....(3)

This course provides students with advanced English-language skills to pursue successfully their Undergraduate Catalog 2016 / 2017 36 studies in various academic specializations. It helps students to develop, improve, and upgrade their listening, speaking, reading, writing, and structure skills. This course also acquaints students with technical writing, research papers, and essays. The prerequisite of this course is passing successfully the Toefl or it’s equivalent.

3. General Mathematics .....(3)

This course will begin with a review of selected arithmetic topics: fractions, decimals, and percentages, followed by a brief review of signed number operations. The course will cover topics of Basic Algebra such as variable expressions, linear equations, inequalities and applications, and graphing points and lines

4 Computer Literacy ..(3)

This course presents the use of computers in everyday life. The students will learn to organize electronic filing systems as well as to communicate ideas effectively using a variety of software tools. The course discusses some of the ethical and moral issues raised by the use of Internet and email. Towards the end of the course, the students in groups will work to select a topic, search for the information, analyze and organize it incorporating a software tool they learned and present it publicly.

5. Study and Learning Skills ...(3)

This course designed to help students to do well at their studies at university through the development of effective study skills and strategies. Studying at university is very different from previous study students may have done, and therefore the course aims to apply new studying and learning strategies, and identify, develop, and enhance the study and learning skills of students. These skills include time management, taking notes, planning assignments, exam preparation and revision, preparing a presentation, memory techniques, and methods for using course materials including syllabi and textbooks, critical and creative thinking, problem solving, etc. Students will have the opportunity to develop a focused project specific to their interests and study needs.

6. Islamic Culture ...(3)

This course will offer students the knowledge to enable them understand the Islamic culture. The course offers a review of the history of Islam and how it is currently the fastest growing religion in the world

7. Introduction to Social Science...(3)

This course introduces students to the broad, complex and influential field of the social sciences. The course tends to focus on the disciplines of anthropology, sociology, psychology, political science, economics, and sometimes history and geography. This course will also enable students to sharpen their critical analysis skills as they evaluate changes in important social issues and institutions.

8. General Psychology ...(3)

An introduction to the fundamental principles and practices of psychology, including theories and methods, biological factors influencing behavior, learning, memory, thinking, intelligence, language, human development and personality

9. General Statistics...(3)

This course is designed to introduce, first, the concepts, measurements, and theories of broad-based sustainable development as well as the relationships between economic development, human development, and environment. Students will also be familiar with several theories of development. Then, the characteristics and the quality of life in GCC will be investigated and compared to those in other countries. The focus would be on the causes, problems and challenges associated with the development of GCC countries such as population structure and localization policies, the feasibility of GCC States integration, the impact of oil and non-oil production on development. The students will work on a project in groups by gathering information from public libraries and by interviewing public officials. The students will be given the latitude of choosing a topic to write about. The prerequisite is MAT 100

10. Natural Sciences ...(3)

Courses in the Natural Sciences introduce students to the basic concepts of Sciences and the scientific method and enhance awareness of scientific developments and their impact on society and the environment. This area provides students with an understanding of scientific terms, concepts and theories, and the ability to formulate empirically testable hypotheses derived from the study of physical processes and living things.

11. UAE and GCC Society ..(3)

CORE COURSES

16 COURSES | 48 CREDIT HOURS

1. Principles of Management ...(3)

This course marks students’ first journey into the discipline of management. The focus of this course is to expose students to the fundamentals of the four functions of management of planning, organizing, leading and controlling. Within each function students are introduced to a multitude of managerial areas of focus including decision-making, organizational structure, power and politics, leadership, teams, motivation, and communication. Students are also equipped with the soft skills crucial for management students via group work, debates, projects, and presentations.

2. Principles of Accounting ...(3)

This principle level course introduces students with the fundamentals of accounting terms, rules, concepts, procedures, and systems. Topics covered include the art of recording, classifying and analyzing the data into useful information for both the internal and external users. Students are introduced to the double entry accounting concepts, general journals and the accounting cycle.

3. Managerial Accounting ....(3)

This course introduces management accounting concepts and how accounting information is used for making internal management decisions related to operational planning and control. Emphasis is placed upon accounting as a tool for planning, managing, and control.

4. Microeconomics.....(3)

This course is designed to introduce students to basic microeconomics concepts relating to individual decision-making. The course exposes students to the meaning, nature, and methods of studying Microeconomics. The concepts of supply, demand, and elasticity are used to analyze the behaviors of consumers and firms in different types of markets. Main topics covered include: consumer behavior, firm production costs, Pure Competition, Monopolistic Competition, Monopoly, and Oligopoly.

5. Management Information System ......(3)

The course discusses the information systems planning, and organizing and the application of information technology advancements. This course has a managerial perspective that describes how IS supports business goals and functions are applicable to management, what information resources are available to the manager, and how the manager is involved in the information development process.

6. Business Statistics ....(3)

This course aims to acquire a sound education in those statistical concepts and its applications in the fields of business and economics. This course requires fundamental understanding of basic statistics like frequency distribution, averages, measures of variability, probability, confidence intervals. The course also recommends a prior understanding of software application and MS Excel. Course covers statistical concepts and methods like hypothesis testing, variance Tests, chi-Square analysis and ANOVA with an emphasis on business application.

7. Principles of Marketing ....(3)

This course will familiarize the student with the scope, terminology, topics, and procedures of marketing in a modern firm. It introduces the principles of marketing. The four basic ingredients of the marketing mix - product, price, place, and promotion are discussed. Other topics include marketing channels, market research, consumer behavior, societal marketing, and new product planning are also discussed.

8. Financial Management .....(3)

This course examines the financial strategic and operational decisions in organizations. It aims to provide the decision maker with the financial theory, concepts, and tools necessary to make better financial managerial decisions as well as enable the student to make sound decisions regarding financial analyses and judgments performed by others.

9. Macroeconomics .....(3)

This course is concerned with the study of the behaviour of the economy as a whole. It analyses how the overall level of output, employment and prices are determined and how these in turn are affected by fiscal and monetary policies. issues to be covered include GDP determination, the use of fiscal and monetary policies in stabilizing the economy and the role of government policy in promoting long-term economic growth.

10. Organizational Behavior .....(3)

Organizational behavior studies the influence that individuals, groups, and structure have on behavior within organizations' its chief goal is to apply that knowledge toward improving an organization’s effectiveness. This course introduces students to the core concepts of organizational behavior including attitudes, emotions, and moods; communication; conflict and negotiation; diversity; group behavior and work teams; individual decision making; leadership and power; motivation; organization culture and structure; organizational change; and personality and values. Students will work individually and in groups on assessments including case studies, discussions, in-class exercises, and presentations to increase their understanding of the curriculum in a practical context.

11. Production and Operations Management... (3)

This course interprets the key theories in production and operations management, it equips the students with the necessary tools and techniques to effectively and efficiently manage the operations as well as providing the necessary decision making problem solving applications to evaluate the proper decisions Affecting the performance of operations.

12. Business Law ....(3)

This course familiarizes students with the concept of the rule of law as a mechanism for ordering people’s (and companies’) behavior, and for providing predictability and certainty in planning business transactions. Students will consider the legal issues inherent in business, considered from the standpoint of various business roles such as business owner, corporate officer, board member, shareholder, partner, officer, manager, employer and employee, customer and client. It aims to have students anticipate potential legal issues in business transactions so that they can plan to avoid legal problems and, when they do occur, formulate solutions.

13. Quantitative Analysis ....(3)

This course discusses the essence of Quantitative Analysis and covers various types of analysis including: decision analysis and risk attitudes, inventory control, linear programming, transportation problem, queuing theory, and simulations. Emphasis is on the formulation of problems and their solutions by standard methods and by computer packages such as MS Excel and QM.

14. Business Practice in UAE and GCC ....(3)

Throughout its history, the Arab Gulf Area has been a major center of world affairs and business. In modern times, the UAE and GCC (i.e. the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman) remain a strategically, economically, politically, culturally, and religiously sensitive region for world business. The UAE and GCC remains the focus of global business interest and economic initiatives from the US, Europe, and other nations. The rise in oil prices has created momentum for regional growth and investment flows that is expected to be secular. This course provides students with a deep understanding of the business opportunities and practices and in the UAE and GCC at a time when such understanding is increasingly vital. It focuses on current investment opportunities taking into consideration the political, cultural and economic history of the region.

15. Strategic Management .....(3)

In today’s business world gaining and maintaining competitive advantages is more challenging than ever. Considering the need of the time this course captures the complexity of current business environment and offers contemporary concepts and skills. In the course the skill oriented approach to Strategic Management develop students to design cutting-edge strategy through skills building exercises. further it benefits attendees to gain necessary knowledge to manage consistent higher organizational performance by reading, analyzing and designing suitable working environment. Different models and tools in the course are practically applicable to find out strengths, weakness of the organizations, this analysis finally helps students to design the effective strategies and strategic plan for the business. Starting from strategy formulation, action and evaluation this course includes, vision and mission, external and internal assessment, strategies in action, strategy choices through analysis, organizational functional issues, business ethics, social responsibilities and strategic management case presentation etc.

16. International Business ....(3)

In the present day business has developed from a simple word to a global practice. Even the local business industries started facing competition from global business giants. This has brought in continued competition not in profits, but in quality, cost, skills, and even business dynamics. The course in International Business provides emphasis to the global business scenario, analyze interrelation between governments and business across borders. Further it studies the economic dynamics between countries/regions. The course provides a detailed insight into the international monetary system, international trade and foreign direct investment. The basic objective of the course is to introduce International Business as a subject and to provide an understanding of the global economy to gain the best understanding of the subject with the major issues related to the business environment. This course is generally “macro” in its composition, which is developed to provide intellectual focus with emphasis on the impact and overriding theories best describing the International Business scenario.

SPECIALIZATION COURSES

10 COURSES | 30 CREDIT HOURS

1. Small Business Management ...(3)

This course introduces students to the spirit of entrepreneurialism as they explore the stages of small business planning, development, and execution. Students are exposed to the various elements of establishing and maintaining a small business including the business plan, financing, location, marketing, staffing, leading, competing and exiting. Special focus is paid to the challenges and opportunities for small businesses in an increasingly globalized, ever-changing environment.

2. Negotiation Skills ....(3)

Negotiation is an interactive process between two or more parties working together to determine a mutually agreeable solution to an issue of shared interest or mutual dispute. In business effective negotiation can ensure success, but the inverse can cripple a company. This course introduces students to best practices and core concepts of negotiation including coalitions; communication; distributive bargaining; ethics, strategy, and planning; integrative negotiation; international and cross-cultural negotiation; difficult negotiations; perception, cognition, and emotion; power and influence; relationships and roles. Students will work individually and in groups on assessments including case studies, discussions, in-class exercises, and presentations to increase their understanding of the curriculum in a practical context.

3. Managing in the Service Environment ..(3)

This course introduces students to different areas of service industry and the various aspects that go into managing this sector. Furthermore, customer satisfaction is a key area that this course delves into through different types of quality services being discussed. Managing in the Service Environment course is an amalgamation of highlighting different service sectors and the management within them. Different spectrums such as Hospitality, Travel and Tourism are also used as an example industry to showcase the different areas that the theoretical aspects studied could be utilized. Topics covered in this course initially introduces the service industry and the challenges in it, the course then goes into an in-depth analysis of evaluating the problems and providing solutions for them along with providing strategies for future success with the help of empowerment of both staff and oneself, the course then discusses the importance of communication and how it plays an essential role in dealing with difficult customers, furthermore it draws attention to the role of a leader and its importance in dealing with customers while providing them a service, that then helps in measuring the customer satisfaction as well as the retention rate of customers, importance of technology too is highlighted in this course to achieve excellence in customer service and is one of the primary tools for reaching that optimum level when providing a good service.

4. Human Resource Management ....(3)

This is an introductory course for HRM specialization that will help students to acquaint with the roles and the functions of the HRM. From the beginning of its life until its end, every business is faced with people issues. People are the essence of any business and it is Human Resources that makes or breaks a business. Students in this course are going to gain knowledge on the evolution of the subject matter to understand its origin and reasons for why it was developed. They will analyze different HR trends and challenges from both an employee’s point of view and an employer’s point of view. The topics are designed in the way that will improve students’ understanding and knowledge of the course. The course will cover the topics such as the importance of equal employment opportunity, compensation, training, job analysis, recruitment and selection, performance appraisal, talent management, labor relations and collective bargaining, etc. This course challenges the students to recognize, understand, and apply HRM concepts and functions. Further, it helps students enhance their HR skills through use of case studies, in-class assignments, projects discussions, and develop the necessary analytical and critical thinking required to understand problems that HR managers face and to handle them responsibly.

5. Project Management .....(3)

This course provides intensive coverage of management in a wide range of project applications from theory and concepts through operations. Defining project management and its typical structure and project team roles; the project cycle; methods for project selection; and activities such as planning; budgeting; monitoring and controlling; and risk management are principal areas covered in this course.

6. Entrepreneurship Management ....(3)

Entrepreneurship management course has a practical focus. The course is designed to instruct students on how to formulate, plan and implement a new venture. It exposes students to detailed descriptions and analytical study. Actual case studies and entrepreneurial profiles are utilized to help illustrate the elements of successful and not-so-successful ventures. This subject offers the rules, the roadmap, and the reasoning how to bring creative business ideas out of mind into being.

7. Organization Theory and Design ... (3)

Organizations across the world are structured on the basis of an internal system which frames the organization and an external system – for which the organization is formed. The course focus to the structure of the organizations from its external and internal environment. The course provides an insight into the ways of developing an organizational culture and an organizational management structure. The course is framed in such a way to make the student navigate from the basics to the much advanced ideas on the practice and policies for an organizational structure and its development. On completion of the course, students will have a better understanding with practical emphasis on development of organizations at all frameworks, whether small scale, medium or large scale, at the local, national or international level, in whichever market and management situations.

8. Total Quality Management ....(3)

This course offers an introduction to principles, philosophy, and application of Total Quality Management. This course draws upon the writings of quality experts to develop an understanding to the concept of quality from the perspectives of customers and product/service organizations. The course also evaluates the criteria used in well-known quality awards, and reviews the performance of selected quality-award winning companies.

9. Leadership and Organizational Creativity... (3)

Leadership is a creative art; bringing change, setting direction, and focusing organizational energy. This course builds skill in thinking “outside the box” and aligning with others to enact a vision of the future. Topic covered includes empowerment of middle managers, corporation/ non-profit entrepreneurship, innovation, influence, charisma and self-management, creativity and vision exercises.

10. Computer Applications in Management ... (3)

The course represents an attempt to explore the potential of certain computerized software, statistical packages and programs in summarizing, organizing, interpreting and analyzing management data, in addition to the use of a host of advanced statistical packages in predicting specific business management issues.