Business Management - American University in the Emirates

Bachelor of Business Administration - Business Management

Lead Companies to Full Potential

The program is designed to offer a wide range of career choices. Business Management provides the scope for you to immediately start a career after graduation as a sole practitioner or staff manager. Upon gaining proper experiences, you can move on to supervise other managers with an aspiration to become partners. The most important position to which you would aspire is that of a general manager. The College of Business Administration provides you with the tools and advice to develop the right career that would lead to positions in management, healthcare, banking, computer technology and strategic management.

Course Structure

In the first year of the program, students study basic disciplines in Management, Accounting, Marketing and General Studies. In the second year, in addition to General Education, the core requirements provide further education on Management Skills and their principles, including the legal aspects. The third and fourth years allow students to choose 300 and 400 level courses, including specialization requirements.

Acquire requisite knowledge and apply ethical understanding and perspectives to business environments.
Use critical thinking skills in business situations and apply them in work conditions.
Develop effective written and oral communications skills.
Analyze the local and global business environment prudently.

ADMISSION REQUIREMENTS

Attested high school (grade 12) certificate or its equivalent with minimum average of 60% | for scientific and literary streams. Other streams will require a minimum score average of 70% equivalency and a letter will be required for certificate earned outside UAE
English Proficiency
PBT 500 | iBT 61 | IELTS ACA. 5.0 | PEARSON 44 | IESOL B1/B2 | CAMBRIDGE 154
Letter of Interest & Interview

ACCREDITATION

The American University in the Emirates is accredited by the UAE Ministry of education | caa.ae

PROGRAM STRUCTURE

42 Courses | 126 Credit hours

FEE STRUCTURE - 2016/17

Tuition (one semester)
Approx. 21,000 AED
One academic year is two semesters
Admission (One time)
3,000 AED

For more information about detailed fees and tution Find here

SCHOLARSHIPS

FLEXIBLE PAYMENT

GENERAL EDUCATION COURSES

12 COURSES | 36 CREDIT HOURS

A: English Language

The student selects 9 credit hours (3 courses) from the list below

1. Communications and Study Skills...(3)

This course is designed to enable students to experience and develop learning and academic skills appropriate for university context. It aims to facilitate the process of orientation and transition into academic excellence and learning culture. Furthermore, it aims to develop confidence in students’ ability to succeed in university requirements.

2. Academic Writing...(3)

This course provides students with advanced writing skills in English so that they can successfully pursue their studies in various academic specializations. It helps students to develop, improve, and upgrade their writing and structure skills, and it also acquaints students with technical writing, research papers, and essays since brief research methods are applied in student projects and assignments.

3.Research Skills ...(3)

B: Arabic Language

The student selects 3 credit hours (1 course) from the list below

1. Arabic Composition...(3)

2. Communication Skills in Arabic ...(3)

- صُمم هذا المساق لتمكين الطالب الناطق باللغة العربية من المهارات اللغوية الضرورية، وخاصة التركيز على خطوات كتابة التقارير والرسائل الإدارية والبحوث المنهجية؛ ولتحقيق ذلك جاءت المهارات متنوعة ومتدرجة، لتنمية قدرات الطالب على الفهم الصحيح والأداء المتميز لما يقرأ ويسمع، وليكتسب القدرة على كتابة المقالات والتقارير ومحاضر الاجتماعات وتوصيات المؤتمرات والندوات بصورة سليمة، لذا عُني المساق بتدريب الطالب على المهارات الأساسية للكتابة؛ كقواعد الإملاء المتعددة وعلامات الترقيم ونظام الفقرة وكتابة المقال على نحو متدرج.

C: The Natural Sciences

The student selects 3 credit hours (1 course) from the list below

1. Natural Science..(3)

The natural science course incorporates a wide range of subjects of sciences such as astronomy, geology, biology, chemistry, and environmental science. The course will present the scientific facts of astronomy, the Earth and its weather, water, and environment, biology, and nutrition with the chemicals of life. The course emphasizes understanding the core principles of different branches of science and their effects on our lives. Moreover, the course explores the scope of natural phenomena, changing environment conditions, general health rules of nutrition, and the variety of living organisms. The course helps the students to acquire skills in observation, critical thinking, analysing, interpreting, understanding and discussing scientific terminology and facts.

2. Sustainable Energy...(3)

This course provides an introduction to sustainable energy, conservation, and energy efficiency within the UAE and the world. It will explore the relationship between energy, environment, economy and ecological well-being. It will discuss energy production from the biology, natural science, environmental science and social sciences perspectives. Students will be introduced to a variety of topics including global warming, climate change, sustainable food production, solid waste management, environmental and natural resources laws. The course includes the growing challenges of climate change and energy crisis and proposes solutions to overcome them.

3. Environmental Science ...(3)

The ‘Principles of Environmental Science’ course is designed to introduce the fundamental concepts of Environmental Science to undergraduate students. It includes topics from different areas of study such as ecology, biology, soil science and atmospheric science. The course aims at raising environmental awareness among students and providing them with the scientific knowledge and skills to identify, prevent and solve environmental problems. Additionally, it deals with ecological concepts, organism interactions, communities and ecosystems. The course focuses on key areas of population dynamics, biodiversity, human activities and the environment managed ecosystems, air quality, water and solid waste management.

D: The Social or Behavioral Sciences

The student selects 3 credit hours (1 courses) from the list below

1. General Psychology ...(3)

An introduction to the science of psychology, its theories and foundations. The course is focused on principles and research methodologies, including the following topics: history of psychology, the biology of mind, memory, learning, child and personality development, psychological disorders and therapy. The aim of the course is to introduce the basis of psychology, provide the foundational knowledge to pursue the subject in more depth in the future, and build an ongoing interest in the application of psychology in everyday life.

E: Information Technology or Math

The student selects 3 credit hours (1 courses) from the list below

1. Math for Business...(3)

2. General Statistics...(3)

The General Statistics course is designed to develop good understanding of the basic concepts of statistical theorems, and applications. The course covers topics such as data collection methods, organization of data, analysis and interpretation of results. A software package will be used to analyze the statistical data.

F: The Humanities or Arts

The student selects 6 credit hours (2 courses) from the list below

1. Innovation and Entrepreneurship...(3)

Innovation is the engine of opportunity and, acting as a catalyst, this course is intended to ignite an interest in innovation and inspire entrepreneurial action. At the core of innovation and entrepreneurship is a commitment to experiential learning that will encourage students to engage in critical thinking, creative problem-solving while also equipping them with the soft skills needed in their pursuit of academic and professional endeavors. Students will discuss the relevance and role of innovation and entrepreneurship in work and life situations; determine opportunities for creative disruption and design a strategy for its implementation; develop a practical understanding of innovation through thoughtful debate and exercises; and demonstrate critical thinking and individual insight with a personal mastery portfolio.

2. Drawing 1 ... (3)

This course provides a core introduction to drawing, covering a wide range of basic and intermediate practical and technical skills. Students will explore approaches and concepts to the subject through manual practice using a comprehensive range of media and with reference to great masters in the field. Traditional and objective drawing skills in the use of line, tone, form and perspective provide the foundation for learning in this course. Students are required to develop their ability to observe, perceive and interpret through drawing the world around them, reflecting their understanding of 2D and 3D space.

3. Contemporary Arab Art ...(3)

This course introduces students to contemporary Arab arts and aesthetics from the beginning of twentieth century up to date. Emphasize is placed on the formation of contemporary art and design movement in the Arab countries, the driving forces behind the changes in aesthetics from Islamic to Arabic and expression of cultural identity. Special concentration on the role of pioneer figures and the various generations of artists and their influence on contemporary Arab art.

4. Introduction to Philosophy... (3)

This course will introduce the students to the key concepts of philosophy and its principle tools. The course will discuss major thinkers and different schools of philosophical thought, and will apply philosophical analysis to the topics of knowledge, religion, mind, freedom, responsibility, and ethics.

5. Introduction to Sociology ...(3)

This course introduces the science of Sociology. Students will examine Society, Institutions and the relationships that make up a social context. The scientific methodology used to study social interactions, stratification and other elements of sociological enquiry will be discussed to emphasize the core concept of sociology as a systematic study of societies and social structures.

6. Introduction to Anthropology ...(3)

This course introduces the student to the development of the human race. You will study a Four Field introduction to Anthropology wherein you will gain an understanding of Human Development and how both ancient and modern humans are studied. An understanding of Anthropology, the study of culture and human development is an important pillar in a degree which aims to develop educators in multi-cultural and economically diverse settings.

7. Art History ...(3)

This course is a chronological survey of art and design offering students an in-depth understanding of the role of art throughout history with a strong focus on aesthetic values, socio-cultural influences and technical terminology. Architecture, sculpture, painting, decorative arts, prehistoric art, design of the ancient world, the world beyond Europe, early Christian and Islamic art and the art of the Middle-Ages and Gothic period form the foundation of the course material spanning a period from 40,000 BC to 1300 AD.

G: Islamic Studies, History or Culture

The student selects 3 credit hours (1 course) from the list below

1. Islamic Culture ...(3)

This course will offer students’ knowledge to enable them understand the Islamic culture. The course offers a review of the history of Islam and how it is currently the fastest growing religion in the world.

2. Islamic Civilization ...(3)

The course is designed to give an in-depth understanding of the Islamic civilization. It deals with the universal principles that went into the making of the Islamic civilization. It examines the basic ideas of Islamic civilization besides exploring their contemporary relevance and challenges. The course seeks to effectively address the notion of the ‘clash of civilizations.’

3. Islamic Art...(3)

H: UAE Studies

The student selects 3 credit hours (1 course) from the list below

1. UAE and GCC Society ...(3)

The course is designed to introduce the UAE and GCC society with its historical background and uniqueness. It is aimed at enabling students to understand the specific features of the society along with its customs, traditions and lifestyle. The course will introduce the processes and the challenges of development as well as the future aspirations of the UAE and GCC Society.

CORE COURSES

16 COURSES | 48 CREDIT HOURS

1. Principles of Management ...(3)

This course marks students’ first journey into the discipline of management. The focus of this course is to expose students to the fundamentals of the four functions of management of planning, organizing, leading and controlling. Within each function students are introduced to a multitude of managerial areas of focus including decision-making, organizational structure, power and politics, leadership, teams, motivation, and communication. Students are also equipped with the soft skills crucial for management students via group work, debates, projects, and presentations.

2. Principles of Accounting ...(3)

This principle level course introduces students with the fundamentals of accounting terms, rules, concepts, procedures, and systems. Topics covered include the art of recording, classifying and analyzing the data into useful information for both the internal and external users. Students are introduced to the double entry accounting concepts, general journals and the accounting cycle.

3. Managerial Accounting ....(3)

This course introduces management accounting concepts and how accounting information is used for making internal management decisions related to operational planning and control. Emphasis is placed upon accounting as a tool for planning, managing, and control.

4. Microeconomics.....(3)

This course is designed to introduce students to basic microeconomics concepts relating to individual decision-making. The course exposes students to the meaning, nature, and methods of studying Microeconomics. The concepts of supply, demand, and elasticity are used to analyze the behaviors of consumers and firms in different types of markets. Main topics covered include: consumer behavior, firm production costs, Pure Competition, Monopolistic Competition, Monopoly, and Oligopoly.

5. Management Information System ......(3)

The course discusses the information systems planning, and organizing and the application of information technology advancements. This course has a managerial perspective that describes how IS supports business goals and functions are applicable to management, what information resources are available to the manager, and how the manager is involved in the information development process.

6. Business Statistics ....(3)

This course aims to acquire a sound education in those statistical concepts and its applications in the fields of business and economics. This course requires fundamental understanding of basic statistics like frequency distribution, averages, measures of variability, probability, confidence intervals. The course also recommends a prior understanding of software application and MS Excel. Course covers statistical concepts and methods like hypothesis testing, variance Tests, chi-Square analysis and ANOVA with an emphasis on business application.

7. Principles of Marketing ....(3)

This course will familiarize the student with the scope, terminology, topics, and procedures of marketing in a modern firm. It introduces the principles of marketing. The four basic ingredients of the marketing mix - product, price, place, and promotion are discussed. Other topics include marketing channels, market research, consumer behavior, societal marketing, and new product planning are also discussed.

8. Financial Management .....(3)

This course examines the financial strategic and operational decisions in organizations. It aims to provide the decision maker with the financial theory, concepts, and tools necessary to make better financial managerial decisions as well as enable the student to make sound decisions regarding financial analyses and judgments performed by others.

9. Macroeconomics .....(3)

This course is concerned with the study of the behaviour of the economy as a whole. It analyses how the overall level of output, employment and prices are determined and how these in turn are affected by fiscal and monetary policies. issues to be covered include GDP determination, the use of fiscal and monetary policies in stabilizing the economy and the role of government policy in promoting long-term economic growth.

10. Organizational Behavior .....(3)

Organizational behavior studies the influence that individuals, groups, and structure have on behavior within organizations' its chief goal is to apply that knowledge toward improving an organization’s effectiveness. This course introduces students to the core concepts of organizational behavior including attitudes, emotions, and moods; communication; conflict and negotiation; diversity; group behavior and work teams; individual decision making; leadership and power; motivation; organization culture and structure; organizational change; and personality and values. Students will work individually and in groups on assessments including case studies, discussions, in-class exercises, and presentations to increase their understanding of the curriculum in a practical context.

11. Production and Operations Management... (3)

This course interprets the key theories in production and operations management, it equips the students with the necessary tools and techniques to effectively and efficiently manage the operations as well as providing the necessary decision making problem solving applications to evaluate the proper decisions Affecting the performance of operations.

12. Business Law ....(3)

This course familiarizes students with the concept of the rule of law as a mechanism for ordering people’s (and companies’) behavior, and for providing predictability and certainty in planning business transactions. Students will consider the legal issues inherent in business, considered from the standpoint of various business roles such as business owner, corporate officer, board member, shareholder, partner, officer, manager, employer and employee, customer and client. It aims to have students anticipate potential legal issues in business transactions so that they can plan to avoid legal problems and, when they do occur, formulate solutions.

13. Quantitative Analysis ....(3)

This course discusses the essence of Quantitative Analysis and covers various types of analysis including: decision analysis and risk attitudes, inventory control, linear programming, transportation problem, queuing theory, and simulations. Emphasis is on the formulation of problems and their solutions by standard methods and by computer packages such as MS Excel and QM.

14. Business Practice in UAE and GCC ....(3)

Throughout its history, the Arab Gulf Area has been a major center of world affairs and business. In modern times, the UAE and GCC (i.e. the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman) remain a strategically, economically, politically, culturally, and religiously sensitive region for world business. The UAE and GCC remains the focus of global business interest and economic initiatives from the US, Europe, and other nations. The rise in oil prices has created momentum for regional growth and investment flows that is expected to be secular. This course provides students with a deep understanding of the business opportunities and practices and in the UAE and GCC at a time when such understanding is increasingly vital. It focuses on current investment opportunities taking into consideration the political, cultural and economic history of the region.

15. Strategic Management .....(3)

In today’s business world gaining and maintaining competitive advantages is more challenging than ever. Considering the need of the time this course captures the complexity of current business environment and offers contemporary concepts and skills. In the course the skill oriented approach to Strategic Management develop students to design cutting-edge strategy through skills building exercises. further it benefits attendees to gain necessary knowledge to manage consistent higher organizational performance by reading, analyzing and designing suitable working environment. Different models and tools in the course are practically applicable to find out strengths, weakness of the organizations, this analysis finally helps students to design the effective strategies and strategic plan for the business. Starting from strategy formulation, action and evaluation this course includes, vision and mission, external and internal assessment, strategies in action, strategy choices through analysis, organizational functional issues, business ethics, social responsibilities and strategic management case presentation etc.

16. International Business ....(3)

In the present day business has developed from a simple word to a global practice. Even the local business industries started facing competition from global business giants. This has brought in continued competition not in profits, but in quality, cost, skills, and even business dynamics. The course in International Business provides emphasis to the global business scenario, analyze interrelation between governments and business across borders. Further it studies the economic dynamics between countries/regions. The course provides a detailed insight into the international monetary system, international trade and foreign direct investment. The basic objective of the course is to introduce International Business as a subject and to provide an understanding of the global economy to gain the best understanding of the subject with the major issues related to the business environment. This course is generally “macro” in its composition, which is developed to provide intellectual focus with emphasis on the impact and overriding theories best describing the International Business scenario.

SPECIALIZATION COURSES

10 COURSES | 30 CREDIT HOURS

1. Small Business Management ...(3)

This course introduces students to the spirit of entrepreneurialism as they explore the stages of small business planning, development, and execution. Students are exposed to the various elements of establishing and maintaining a small business including the business plan, financing, location, marketing, staffing, leading, competing and exiting. Special focus is paid to the challenges and opportunities for small businesses in an increasingly globalized, ever-changing environment.

2. Negotiation Skills ....(3)

Negotiation is an interactive process between two or more parties working together to determine a mutually agreeable solution to an issue of shared interest or mutual dispute. In business effective negotiation can ensure success, but the inverse can cripple a company. This course introduces students to best practices and core concepts of negotiation including coalitions; communication; distributive bargaining; ethics, strategy, and planning; integrative negotiation; international and cross-cultural negotiation; difficult negotiations; perception, cognition, and emotion; power and influence; relationships and roles. Students will work individually and in groups on assessments including case studies, discussions, in-class exercises, and presentations to increase their understanding of the curriculum in a practical context.

3. Managing in the Service Environment ..(3)

This course introduces students to different areas of service industry and the various aspects that go into managing this sector. Furthermore, customer satisfaction is a key area that this course delves into through different types of quality services being discussed. Managing in the Service Environment course is an amalgamation of highlighting different service sectors and the management within them. Different spectrums such as Hospitality, Travel and Tourism are also used as an example industry to showcase the different areas that the theoretical aspects studied could be utilized. Topics covered in this course initially introduces the service industry and the challenges in it, the course then goes into an in-depth analysis of evaluating the problems and providing solutions for them along with providing strategies for future success with the help of empowerment of both staff and oneself, the course then discusses the importance of communication and how it plays an essential role in dealing with difficult customers, furthermore it draws attention to the role of a leader and its importance in dealing with customers while providing them a service, that then helps in measuring the customer satisfaction as well as the retention rate of customers, importance of technology too is highlighted in this course to achieve excellence in customer service and is one of the primary tools for reaching that optimum level when providing a good service.

4. Human Resource Management ....(3)

This is an introductory course for HRM specialization that will help students to acquaint with the roles and the functions of the HRM. From the beginning of its life until its end, every business is faced with people issues. People are the essence of any business and it is Human Resources that makes or breaks a business. Students in this course are going to gain knowledge on the evolution of the subject matter to understand its origin and reasons for why it was developed. They will analyze different HR trends and challenges from both an employee’s point of view and an employer’s point of view. The topics are designed in the way that will improve students’ understanding and knowledge of the course. The course will cover the topics such as the importance of equal employment opportunity, compensation, training, job analysis, recruitment and selection, performance appraisal, talent management, labor relations and collective bargaining, etc. This course challenges the students to recognize, understand, and apply HRM concepts and functions. Further, it helps students enhance their HR skills through use of case studies, in-class assignments, projects discussions, and develop the necessary analytical and critical thinking required to understand problems that HR managers face and to handle them responsibly.

5. Project Management .....(3)

This course provides intensive coverage of management in a wide range of project applications from theory and concepts through operations. Defining project management and its typical structure and project team roles; the project cycle; methods for project selection; and activities such as planning; budgeting; monitoring and controlling; and risk management are principal areas covered in this course.

6. Entrepreneurship Management ....(3)

Entrepreneurship management course has a practical focus. The course is designed to instruct students on how to formulate, plan and implement a new venture. It exposes students to detailed descriptions and analytical study. Actual case studies and entrepreneurial profiles are utilized to help illustrate the elements of successful and not-so-successful ventures. This subject offers the rules, the roadmap, and the reasoning how to bring creative business ideas out of mind into being.

7. Organization Theory and Design ... (3)

Organizations across the world are structured on the basis of an internal system which frames the organization and an external system – for which the organization is formed. The course focus to the structure of the organizations from its external and internal environment. The course provides an insight into the ways of developing an organizational culture and an organizational management structure. The course is framed in such a way to make the student navigate from the basics to the much advanced ideas on the practice and policies for an organizational structure and its development. On completion of the course, students will have a better understanding with practical emphasis on development of organizations at all frameworks, whether small scale, medium or large scale, at the local, national or international level, in whichever market and management situations.

8. Total Quality Management ....(3)

This course offers an introduction to principles, philosophy, and application of Total Quality Management. This course draws upon the writings of quality experts to develop an understanding to the concept of quality from the perspectives of customers and product/service organizations. The course also evaluates the criteria used in well-known quality awards, and reviews the performance of selected quality-award winning companies.

9. Leadership and Organizational Creativity... (3)

Leadership is a creative art; bringing change, setting direction, and focusing organizational energy. This course builds skill in thinking “outside the box” and aligning with others to enact a vision of the future. Topic covered includes empowerment of middle managers, corporation/ non-profit entrepreneurship, innovation, influence, charisma and self-management, creativity and vision exercises.

10. Computer Applications in Management ... (3)

The course represents an attempt to explore the potential of certain computerized software, statistical packages and programs in summarizing, organizing, interpreting and analyzing management data, in addition to the use of a host of advanced statistical packages in predicting specific business management issues.