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Dr. Houda El Mustapha

Assistant Professor, College of Business Administration

Dr. Houda El Mustapha is an Assistant Professor at the College of Business Administration at the American University in the Emirates. She holds a Ph.D. in Innovation Management with concentration on consumer behavior and sustainability from the University of Twente, the Netherlands, and a master’s degree in Marketing from the Lebanese International University.

Besides her teaching and research experience between Lebanon and the Netherlands, Dr. El Mustapha has industry experience in areas of marketing, market research, entrepreneurship, and project management. Moreover, her major research interests include consumer behavior, technology management, and sustainable development.

Dr. El Mustapha published a number of research papers in the area of consumer behavior, stakeholder engagement, niche management, and sustainability in international journals and conferences. Her future research interests are in the area of consumer behavior, sustainable consumption, and social entrepreneurship.

+971-444-99606

Block 7, 1st Floor, 30

FACULTY

Prof. Assem Tharwat

Professor / Dean

Dr. Tahir Masood

Associate Professor/ Program Director - MBA

Dr. Marko Begović

Dr. Marko Begović

Assistant Professor / Program Director- Master Of Sports Management

Dr. Azzam Hannoon

Associate Professor / Department Chair of Accounting and Finance

Dr. Nikolina Ljepava

Assistant Professor / Department Chair of Management

Dr. Edyta Skibińska

Assistant Professor / Specialization Coordinator - Hospital and Healthcare Management

Micheal wang

Dr. Michael Wang

Assistant Professor / Specialization Coordinator - Logistics & Supply Chain…

Riad Al Chami

Dr. Riad Al Chami

Assistant Professor / Specialization Coordinator - Marketing

Dr. Samer Kobrossy

Dr. Samer Kobrossy

Assistant Professor / Specialization Coordinator - Management

Dr. Rania Itani

Assistant Professor / Specialization Coordinator - ACC, FIN & IRM

Dr. Abdulkarim Dahan

Dr. Abdulkarim Dahan

Associate Professor

Dr. Taesoo Ahn

Associate Professor

Dr. Nasser Easa

Dr. Nasser Easa

Associate Professor

Dr. Samar Habib

Assistant Professor

Dr. Mona Hammad

Assistant Professor

Dr. Alex Jones

Assistant Professor

Dr. Rabeb Ben Abdallah

Assistant Professor

Dr. Tatyana Gibbs

Dr. Tatyana Gibbs

Assistant Professor

Dr. Houda El Mustapha

Assistant Professor

Dr. Amer Al Fadli

Assistant Professor

Dr. Tamara Mohammad

Dr. Tamara Mohammad

Assistant Professor

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