Dr. Houda El Mustapha

Assistant Professor, College of Business Administration

Dr. Houda El Mustapha is an Assistant Professor at the College of Business Administration at the American University in the Emirates. She holds a Ph.D. in Innovation Management with concentration on consumer behavior and sustainability from the University of Twente, the Netherlands, and a master’s degree in Marketing from the Lebanese International University.

Besides her teaching and research experience between Lebanon and the Netherlands, Dr. El Mustapha has industry experience in areas of marketing, market research, entrepreneurship, and project management. Moreover, her major research interests include consumer behavior, technology management, and sustainable development.

Dr. El Mustapha published a number of research papers in the area of consumer behavior, stakeholder engagement, niche management, and sustainability in international journals and conferences. Her future research interests are in the area of consumer behavior, sustainable consumption, and social entrepreneurship.


Block 7, 1st Floor, 30


Prof. Assem Tharwat

Professor / Dean

Dr. Tahir Masood

Associate Professor/ Program Director - MBA

Dr. Azzam Hannoon

Associate Professor / Department Chair of Accounting and Finance

Dr. Taesoo Ahn

Associate Professor / Program Director for the Master of Sports…

Dr. Nikolina Ljepava

Assistant Professor / Department Chair of Management

Dr. Edyta Skibińska

Assistant Professor / Specialization Coordinator - HHM

Dr. Mohammed Abusweilem

Assistant Professor / Specialization Coordinator - HRM

Dr. Rabeb Ben Abdallah

Assistant Professor / Specialization Coordinator - MGT

Dr. Mohamed Shamout

Assistant Professor / Specialization Coordinator - LSC

Dr. Rania Itani

Assistant Professor / Specialization Coordinator - ACC, FIN & IRM

Dr. Mona Hammad

Assistant Professor

Dr. Alex Jones

Assistant Professor

Dr. Houda El Mustapha

Assistant Professor

Dr. Amer Al Fadli

Assistant Professor

Dr. Marija Ristic

Assistant Professor - Visiting


Dr. Aleksandar Aleksic

Assistant Professor