
- Overview
- Program Structure
- Accreditations
- Faculty
- Admission
-
Duration
2 Years
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Classes
Weekday Morning Weekday Evening
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Fees
Tuition (One Semester) ……… Approx. 31,000 AED
One academic year is two semesters
Admission (One Time) ……… 3,500 AED
About Program
Program Goals
- Provide a world class graduate business education in a diverse, competitive, team- intensive, changing environment.
- Develop innovative and cutting-edge curricula that bring together academics, students, alumni, and business executives to enhance the integration of business theories and practices.
- Prepare business students for successful careers, practicing leadership skills, and developing a lifelong learning and a strong social network.
- Enhance effective communication both verbally and in writing ideas and arguments associated with business issues.
- Attain intellectual leadership by hiring faculties that are committed to teaching, research, and services to the community and their profession.
- Provide outstanding facilities with cutting-edge technological support
Program Learning Outcomes
- Coherently synthesize knowledge of different business areas across all levels of organizational structure.
- Apply innovative solutions and systems, to improve processes in organizations.
- Apply advanced research methodologies to effectively identify, critique, and solve highly complex business problems.
- Compose and present effective written and oral communication in an international and multicultural setting to effectively conduct business.
- Demonstrate leadership and team-working strategies to improve organizational performance.
- Consider ethical and socially responsible principles within a relevant business context to support decision making.
Program Structure
Course Category
Bridging Courses
Core Courses
Elective Courses
Thesis 1
Thesis 2
Total (Excluding Bridging Courses)
Total Number of Courses
5
7
2
1
1
Total Number of Credit Hours
10
21
6
3
3
33 Credit Hours
- Bridging Courses
- Core Courses
- Elective Courses
- Thesis
This course introduces students to emerging interactive technologies and social media tools, and discusses ways in which these technologies can be exploited by businesses to more effectively serve markets. Students will further examine how marketing-related functions are changed by the potential of new technologies and how these new technologies can become key components of the organization’s strategic marketing effort. Special emphasize is given to analysis of modern digital, tech-savvy connected customers, digital subcultures and engagement and content marketing practices.
Recommended Study Plan

Accreditations
The American University in the Emirates is licensed by the UAE Ministry of Education – Commission for Academic Accreditation | caa.ae

Prof. Asma Salman
Professor / Dean

Prof. Robert P. Karaszewski
Professor / Program Director - Master of Business Administration

Dr. Sung IL Hong
Assistant Professor / Program Director - Master of Sports Management

Dr. Azzam Hannon
Associate Professor / Department Chair of Accounting and Finance
Graduation Requirements
For graduate degree completion, graduate students must satisfy the following requirements:
- Earn a minimum CGPA of 3.00 on a scale of 4.00.
- Successfully complete all courses as described in the study plan.
- The Degree Completion requirements must be met within the timeframe of the program.
- Successfully complete the “Thesis” course.
Joining the Program
- Fall Semester
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September
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Spring Semester
- January
- Summer Semester
- May