Dr. Bassant Eyada

Associate Professor / Department Chair, College of Media and Mass Communication

Dr. Bassant Eyada is an Associate Professor of IMC and Advertising at the College of Media and Mass Communication at the American University in the Emirates. Dr. Eyada received Performance and Evaluation Award and Program Development Award from AUE, and Award for Distinction of Quality Assurance and Effectiveness from Ahram Canadian University.

She earned her Ph.D in Political Advertising from the Faculty of Applied Arts in Egypt, 2010, and her masters in TV Advertising from the Faculty of Applied Arts in Egypt, 2003. Published several researches in the fields of Advertising, Marketing, Crisis Management, Design Creativity, and Political Advertising.

She is an Associate Editor and Referee for The International Journal of Social, Political and Community Agendas in the Arts - CG Publisher, USA. Associate Editor and reviewer for Journal of Design Sciences and Applied Arts.

Dr. Eyada has 17 years of industrial experience as a Graphics and Advertising Designer (Egypt), Assistant Director (Kuwait Television), TV and Film Editor (TM Video for Editing and Post Production, Egypt) and Marketing Manager (Dubai), and owner of HB Company for Advertising and Graphic Design (Egypt).

Dr. Eyada has been in the teaching field for 18 years (The Arts and Design Academy in association with Georgia State University, University for Modern Sciences & Arts in association with Middlesex University, and Ahram Canadian University) as well as being the Head of Quality Assurance at the Faculty of Mass Communication at the Ahram Canadian University. Organized several workshops, symposiums and forums, and has led several community service and awareness campaigns.

 

04 4499 568

Block No. 6, 1st floor Office No 14

FACULTY

Prof. Tyler Adams

Professor / Dean

Dr. Oshane Thorpe

Assistant Professor / Department Chair - Media & Mass Communication

Dr. Samia Ahmad Hashim

Assistant Professor / Department Chair - Public Relation (Arabic)

Dr. Konrad Gunesch

Associate Professor

Dr. Bassant Eyada

Associate Professor

Dr. Akhmed Khamis

Associate Professor

Dr. Walaa Fouda

Assistant Professor

Dr. Noor Hasbi Yusoff

Assistant Professor

Dr. Kyung Sun Lee

Assistant Professor

Dr. John Maszka

Assistant Professor

Ms. Silvia Valentinova

Assistant Professor

Mrs. Razan Takash

Assistant Professor

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