Dr. Anand Agrawal

P.O. Box: 503000, Dubai, UAE
Phone: + 971 4 4499 639
Email: [email protected]
Google Scholar:
Research Gate:

Area of Research Interest

  • Exploring social construction
  • Social and digital marketing
  • Scholarship of teaching and learning
  • Entrepreneurship and Innovations
  • Co-creation


  • Research and Industry Funding/grants
    1. Obtained multiple funds from Asian Institute of Management, Manila, Philippines to conduct research in areas of affordances, design, collaboration, process improvements and cocreation.
    2. Industry fund: (RM 19,500) to develop concept and Android based application for tourists in Kuching
    3. Industry fund: (INR 100,000) to develop a course called Little MBA for Byrraju Foundation, India. The course is designed for rural youths to impart management education for encouraging entrepreneurship and community leadership.
  • Consultancy Projects
    1. Academic council member of a new Business School in India from the year 2015 onwards
    2. Provided consultancy to Plaza Merdaka (Kuching-based hospitality group) to develop and launch mobile/tablet app for tourists in Kuching, Sarawak (An interdisciplinary project starting from Product Concept development involving Business and Design faculty to App development - with Faculty of Engineering, Computing, and Science).
    3. Provided consultancy to Petronesa Sdn Bhd, a subsidiary of Yayasan, Sarawak, Malaysia in documenting and writing standard operating procedures and strategic planning papers.
    4. Provided consultancy to a UK-based entrepreneur who wanted to launch lifestyle furniture products based on yoga postures in developing a business plan.
    5. Provided consultancy to Persuasion Technologies Sdn Bhd in Malaysia in upgrading knowledge and skills related to data analysis.
    6. Provided consultancy to Kiidz ClubHouse, Kuching, Malaysia in designing and conducting marketing research and launching a new business - Kids activity center in a shopping malls.


Peer-Reviewed Journals:

  1. Agrawal A, Gupta A and Yousaf A (2017) “Like it but Don’t Comment: Manipulating the Engagement of Sports Fans in Social Media," accepted in International Journal of Sport Management and Marketing. [indexed in Scopus]
  2. Agrawal A and Veronica MC (2016) “Why Citizens Participate in Local Governance: A Case of Two Philippine LGUs," International Journal of Public Administration, Feb, pp. 952-962. [One of the top ranked journals, indexed in Scopus]
  3. Agrawal A & Alungal US (2015), “Forest First Samithi: going social with social media”, International Journal of Teaching and Case Studies, 6 (3), 266-280 [listed in ERA]
  4. Agrawal A (2015) Dilemmas of a newly recruited academic professor – A case study. Journal of Cases in Educational Leadership, Journal of Cases in Educational Leadership, 18, No. 2, pp. 176–191 [Sage Journal, triple-blind peer reviewed, acceptance rate 11 to 20%].
  5. Agrawal A & Tan VieMing (2014) “Exploring Determinants of Students’ Experience, Perceptions and Loyalty Intentions in Higher Education Institutions” International Journal of Management in Education, 8 (4), 343 – 361. [indexed/listed in Scopus and ERA, ranked no. 10 in management education]

International Conferences:

  1. Agrawal, A., Gupta, A., & Yousaf, A. (2016). Engaging sports fans in social media: Insights from an empirical analysis, Paper presented at American Marketing Association, Winter Conference, Feb 26 to 28, Las Vegas, USA.
  2. Hays, J., Clements, M., and Agrawal, A.  (2012). Reasoning, Judgement, and Reflective Action for a Sustainable Future:  A Curriculum Innovation and Cross-Cultural Study of Post-Graduate Students in Australia and Malaysia.  Paper presented at Annual ELLTA conference -Exploring Leadership and Learning in Asia: Asian Perspectives on Transforming Societies through Creativity, Innovation and Entrepreneurship, Dec 11-13, Langkawi, Malaysia.


Block 7 / 2nd Floor