Dr. Nikolina Ljepava
Dr. Nikolina Ljepava
Assistant Professor - College of Business Administration
- Publications : 14
- Citations : 138
- h-Index : 5
- Last Updated : Mar/18/2024 02:35:18
- Dr. Nikolina Ljepava is an Assistant Professor of Marketing, Research Methods and Statistics at American University in the Emirates. She is a practice-oriented academic with extensive industry experience in areas of marketing research, e-business and evaluation and assessment from America, Europe and Asia.
She holds a PhD with specialization in Marketing Research from University of Belgrade, and two master degrees in Data Analysis and E-business following a degree in Psychology from University of Windsor, Canada.
Research interests of Dr. Nikolina are related to online consumer behavior, psychology of social media, digital marketing, neuromarketing, survey methodology and online panel research. She is an author of numerous conference papers and articles, and had a number of successful media appearances on the above mentioned topics.
In addition to teaching, research and business experience, Dr. Nikolina is also dedicated to community development and engagement especially in the area of youth Internet safety education.
Publications
Journal
Publications
Book Series
Cover Date | Title | Citations |
01/01/2020 | Blockchain Technology, Sustainability and Business: A Literature Review and the Case of Dubai and UAE | 6 |
01/01/2019 | Citizen-Centric Approach in Delivery of Smart Government Services | 10 |
01/01/2019 | Smart City Transportation Services, Customer Satisfaction and Impact on the Quality of Life | 4 |
FACULTY
Prof. Asma Salman
Professor / Vice President for Research / Acting Dean
Prof. Robert P. Karaszewski
Professor / Program Director - Master of Business Administration
Dr. Sung IL Hong
Assistant Professor / Program Director - Master of Sports Management
Dr. Tahar Tayachi
Assistant Professor / Department Chair of Accounting & Finance
Dr. Nikolina Ljepava
Assistant Professor / Department Chair of Management
Dr. Bassel Kassem
Assistant Professor / Innovation Patents and Grants Director
Dr. Abdulkarim Dahan
Associate Professor
Dr. Azzam Hannoon
Associate Professor
Dr. Nasser Easa
Associate Professor
Dr. Mona Hammad
Assistant Professor
Dr. Edyta Skibińska
Assistant Professor
Dr. Ilija Stojanovic
Assistant Professor
Dr. Mohammad Alsmairat
Assistant Professor
Dr. Riad Al Chami
Assistant Professor
Dr. Tamara Mohammad
Assistant Professor
Dr. Alaa Mushtaha
Assistant Professor