Design is Thinking Made Visible - Saul Bass

Graphic Design, being one of the foremost means of communication today, allows students to develop personal visual responses that will stand out from the crowd. Students will have the opportunity to create ground breaking designs to meet a variety of graphic needs, including advertising, packaging, print media, branding and web production. Many companies rely on graphic arts professionals to create brand communications concerning their business objectives. A degree in the Graphic Design program from AUE can help you to take your creative talents into the fast-paced business world.


Large design studios, state-of-the-art electronic media, printing facilities and an extensive library are all on hand for students to use in an open and engaging learning environment.


Good design is good business! Graphic Design at AUE offers students the chance to study a diverse range of disciplines including packaging, branding, advertising and publishing in order to ensure the most up-to-date training in professional design.

At AUE, we encourage learners to develop technical, creative and critical thinking skills that are essential to succeed in today's demanding design industry. Students will be encouraged to develop ideas through experimentation and investigation, with the aim of challenging them to explore the broadest possibilities when responding to design briefs. Our inspirational lectures, workshops, presentations and tutorial support are designed to give students the best possible introduction to a career in design across a wide range of media.


  • Attested high school (grade 12) certificate or its equivalent with minimum average of 60% | for scientific and literary streams. Other streams will require a minimum score average of 70% equivalency letter will be required for certificate earned outside UAE
  • English Proficiency
    PBT 500 | iBT 61 | IELTS ACA. 5.0 | PEARSON 44 | IESOL B1/B2 | CAMBRIDGE 154
  • Letter of Interest & Interview


The american university in the emirates is accredited by the uae ministry of higher education and scientific research |


  • Tuition (one semester)

    Approx. 20,000 AED
    One academic year is two semesters
  • Admission (One time)

    3,000 AED

For more information about detailed fees and tution   Find here



This course is designed to assist Arabic Speaking students to use language skills correctly with the focus on how to write research papers and business letters. In order to achieve this goal different and integrated types of skills are implemented to assist in the development of the students comprehension of what he/she listens to or reads in addition to writing papers, reporting, writing recommendations, seminars and symposiums. The course also provides the basic skills of good and coherent writing such as, spelling, digitals, correct paragraph structure and writing essays.

This course provides students with advanced English-language skills to pursue successfully their Undergraduate Catalog 2016 / 2017 36 studies in various academic specializations. It helps students to develop, improve, and upgrade their listening, speaking, reading, writing, and structure skills. This course also acquaints students with technical writing, research papers, and essays. The prerequisite of this course is passing successfully the Toefl or it’s equivalent.

This course covers the needed language areas such as organizational structures, instructions job lexis, processes and operating systems, health and safety, and customer relations which are common to the majority of different vocations to provide the functional language the students will need in their specialization and place of work. The prerequisite of this course is passing successfully the Toefl or it’s equivalent

This course will begin with a review of selected arithmetic topics: fractions, decimals, and percentages, followed by a brief review of signed number operations. The course will cover topics of Basic Algebra such as variable expressions, linear equations, inequalities and applications, and graphing points and lines

This course presents the use of computers in everyday life. The students will learn to organize electronic filing systems as well as to communicate ideas effectively using a variety of software tools. The course discusses some of the ethical and moral issues raised by the use of Internet and email. Towards the end of the course, the students in groups will work to select a topic, search for the information, analyze and organize it incorporating a software tool they learned and present it publicly.

This course will offer students the knowledge to enable them understand the Islamic culture. The course offers a review of the history of Islam and how it is currently the fastest growing religion in the world

This course designed to help students to do well at their studies at university through the development of effective study skills and strategies. Studying at university is very different from previous study students may have done, and therefore the course aims to apply new studying and learning strategies, and identify, develop, and enhance the study and learning skills of students. These skills include time management, taking notes, planning assignments, exam preparation and revision, preparing a presentation, memory techniques, and methods for using course materials including syllabi and textbooks, critical and creative thinking, problem solving, etc. Students will have the opportunity to develop a focused project specific to their interests and study needs.

This course introduces students to the broad, complex and influential field of the social sciences. The course tends to focus on the disciplines of anthropology, sociology, psychology, political science, economics, and sometimes history and geography. This course will also enable students to sharpen their critical analysis skills as they evaluate changes in important social issues and institutions.

An introduction to the fundamental principles and practices of psychology, including theories and methods, biological factors influencing behavior, learning, memory, thinking, intelligence, language, human development and personality

Courses in the Natural Sciences introduce students to the basic concepts of Sciences and the scientific method and enhance awareness of scientific developments and their impact on society and the environment. This area provides students with an understanding of scientific terms, concepts and theories, and the ability to formulate empirically testable hypotheses derived from the study of physical processes and living things.

This course is designed to introduce, first, the concepts, measurements, and theories of broad-based sustainable development as well as the relationships between economic development, human development, and environment. Students will also be familiar with several theories of development. Then, the characteristics and the quality of life in GCC will be investigated and compared to those in other countries. The focus would be on the causes, problems and challenges associated with the development of GCC countries such as population structure and localization policies, the feasibility of GCC States integration, the impact of oil and non-oil production on development. The students will work on a project in groups by gathering information from public libraries and by interviewing public officials. The students will be given the latitude of choosing a topic to write about. The prerequisite is ASC 110.



This course examines color theory as an element for communications and expression as applied to traditional and digital design in the visual communications field. This fundamental course covers several color topics including color theory, color interaction, and color psychology. This course covers creative and technical aspects of color design issues using digital illustration and traditional media manipulation.

This is an introductory course to drawing, and this course covers the practical or technical Undergraduate Catalog 2016 / 2017 96 basics of drawing. This course equips the student with a variety of basic drawing skills, approaches and concepts explored through a comprehensive range of media. The illusion of volume and space through the use of perspective, line, and value is stressed. From this course, students are expected to develop practical skills in drawing, to sharpen their powers of perception, and to gain an awareness of drawing’s historic and contemporary context and expressive potential.

This is an introduction to design concepts with an emphasis on traditional compositional theory, design principles and elements. This course is designed to give students a strong understanding of two-dimensional visual communications.

This course covers fundamental principles of digital imaging using Photoshop as well as use of vector graphic techniques to create images for use in print, multimedia, or web design. Topics for digital imaging include acquisition, manipulation, and output of digital images. Students will generate effective typography, master basic drawing tools, develop unique brushes and patterns, and utilize a variety of color palettes and libraries to achieve transparency and special effects. Transformation of objects to manipulate perspective, use of blends and gradients to produce airbrush effects, and the application of advanced path tools will be covered. This course involves considerable hands-on instruction and multiple projects using Adobe Illustrator CS3.

This is an introductory level course designed to help students achieve a better understanding history, the aesthetic categories, specialized categories, and terms of art history. This course deals primarily with architecture, sculpture, painting, related arts, the ancient world, the Middle- Ages, and the world beyond Europe. Incorporated into this course are the Renaissance, baroque, rococo, modern and post-modern periods.

This course surveys the artistic styles from the Renaissance through the present. Pictures, sculpture and architecture are studied as individual works in relationship to their social, political, and religious backgrounds. The prerequisite is FAD 201.

Drawing II includes discussion of drawing concepts and related vocabulary, training in freehand drawing, exploration of different drawing techniques and mediums, and growth of personal expression and problem solving. This course builds on the vocabulary, skills and concepts learned in Drawing I. Also, the course includes color theory, figure drawing, and advanced composition. The prerequisite is FAD 105.

This is a basic three-dimensional design course. The main objective of this course is to give the students an understanding of the components used in threedimensional formats and how these components are used to achieve a particular effect or feeling. This course also provides a great deal of technical information on structure, color usage, composition, and theory. The prerequisites are FAD 105 & FAD 110.

The College considers student internship as one of the most important channels that brings together the college, the students, and the job market. Moreover, internship is a means that integrates the academic theoretical environment to real life practice. The training, although it includes actual operation of the facilities of the employer and is similar to an on-the-job- training. The training is for the benefit of the students. The students do not displace regular employees, but work under the close observation of a regular employee or supervisor and could be guided by an AUE faculty member. The prerequisite is the completion of 90CH.



This course is an introduction to basic theory and skill of visual communications. Students learn elements of design, spatial relationships, typography and imagery as they apply to practical visual solutions for self-promotion, resumes, logo design, web design, and sequential systems. By solving basic visual communication problems involving emphasis, balance and unity, students develop the basic skills necessary for success in graphic communication. The focus will be on combining creative visual solutions with technical skills to solve communication problems. This class will instruct the student in graphic design skills employing traditional and digital tools, materials and procedures employed in the communication arts industry. The prerequisites are FAD 200 & FAD 215.

This course covers basic design principles. Students learn to use all aspects of design for effective communication while working in a teambased environment, by the end of the course the student should be able to identify, select, and physically locate appropriate resources in a variety of Communication Design. The Co requisite is GRD 303.

Exploring the skeletal and muscular systems of the human body, this course provides students with a working knowledge of human anatomy and figure construction. The technical and interpretive techniques of drawing are introduced alongside artistic and aesthetic notions. The prerequisite is FAD 210.

In this course, students learn the process of conceptualizing and designing information. Students will focus on the planning, creation, and organization of the informational design process as applied to multimedia projects. The Co requisite is GRD 301.

Typography I is the study of letterforms including their purpose as communication tools, type anatomy, syntax, and their evolution with technologies in printing and new media. This course will provide the student Undergraduate Catalog 2016 / 2017 97 with a foundation to understand the evolution of typography from both historical and conceptual perspective. Students will be exposed to a vocabulary of professional terms in order to articulately communicate their ideas with their peers, and their future associates and clients. In addition, students will learn to incorporate the basic principles of typography with the essential technical skills necessary to achieve success in graphic design and advertising. The prerequisite is FAD 200

This course supplies the student with specific information of the process of typography and layout as well as how to execute effective graphic design principles. It covers studio projects such as book covers, posters, logo designs, etc. This class will be exploring creativity on a professional standard while learning the basics of how to formally communicate with quality graphic design. The prerequisite is GRD 300.

This course explores the evolution of graphic communication from prehistory through postmodern design and the digital revolution.

Graphic Design III is a continuation of Graphic Design II with advanced exercises and projects demonstrating a thorough working knowledge of graphic design elements and principles. Emphasis will be upon learning the business of graphic design and the role of the graphic designer as a member of a creative team. The prerequisite is GRD 305.

This course is an in-depth examination of the principles and potential of typography with emphasis on typographic composition. Students explore the role that typography plays in shaping the form and content of communication. Through a series of studio exercises that introduce letterforms and text in relation to images, texture, color, hierarchy and grid structures, students will explore a variety of design problems and build skills in communicating visual meaning. The prerequisite is GRD 304.

The Capstone Graduation Project is designed to give students a constructive working understanding of the requirements and expectations needed to graduate from AUE. The purpose of the graduation project is to evaluate the students’ ability to complete a project in their chosen field. It is the responsibility of the student to identify a topic, find a faculty member willing to act as an advisor, develop a proposal for their project that clearly identifies their project goals, objectives, tasks, milestones, and time and budgets. They must communicate their findings by written thesis and an oral presentation. The content of the course will be highly variable depending on the project undertaken by the student. The prerequisite is GRD 400

This course examines desktop publishing using QuarkXPress. Students will learn to prepare a variety of publications including advertisements, brochures, and newsletters. Particular emphasis is given to learning the elements of layout and design. QuarkXPress is a high-end electronic publishing program whose features include extremely tight typographic and photographic controls. Such controls make QuarkXPress a page-layout program well suited for the printing and publishing industry. Class lectures will be supported with practice exercises and demonstrations. The lab portion of this class consists of a series of page layout jobs designed to highlight the features of the program. The prerequisites are GRD 304 & GRD 305.



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Student builds the schedule based on available offered courses in the registered semester

Weekday Morning Classes

SUN – TUE | BETWEEN 9:00 AM – 4:00 PM
MON – WED | BETWEEN 9:00 AM – 4:00 PM

Weekday Evening Classes

SUN – TUE | BETWEEN 4:00 PM – 9:00 PM
MON – WED | BETWEEN 4:00 PM – 9:00 PM

Weekend Classes

FRI - SAT | BETWEEN 9:00 AM – 8:00 PM