Design is Thinking Made Visible - Saul Bass

Graphic Design, being one of the foremost means of communication today, allows students to develop personal visual responses that will stand out from the crowd. Students will have the opportunity to create ground breaking designs to meet a variety of graphic needs, including advertising, packaging, print media, branding and web production. Many companies rely on graphic arts professionals to create brand communications concerning their business objectives. A degree in the Graphic Design program from AUE can help you to take your creative talents into the fast-paced business world.

Facilities

Large design studios, state-of-the-art electronic media, printing facilities and an extensive library are all on hand for students to use in an open and engaging learning environment.

Aims

Good design is good business! Graphic Design at AUE offers students the chance to study a diverse range of disciplines including packaging, branding, advertising and publishing in order to ensure the most up-to-date training in professional design.

At AUE, we encourage learners to develop technical, creative and critical thinking skills that are essential to succeed in today's demanding design industry. Students will be encouraged to develop ideas through experimentation and investigation, with the aim of challenging them to explore the broadest possibilities when responding to design briefs. Our inspirational lectures, workshops, presentations and tutorial support are designed to give students the best possible introduction to a career in design across a wide range of media.

ADMISSION REQUIREMENTS

For further information, please click here

ACCREDITATION

The american university in the emirates is accredited by the uae ministry of higher education and scientific research | caa.ae

FEE STRUCTURE

  • Tuition (one semester)

    Approx. 20,000 AED
    One academic year is two semesters
  • Admission (One time)

    3,150 AED

For more information about detailed fees and tution   Find here

GENERAL EDUCATION COURSES

11 COURSES | 33 CREDIT HOURS

A: English Language

The student selects 9 credit hours (3 courses) from the list below

This course is designed to enable students to experience and develop learning and academic skills appropriate for university context. It aims to facilitate the process of orientation and transition into academic excellence and learning culture. Furthermore, it aims to develop confidence in students’ ability to succeed in university requirements.

This course focuses on improving students’ basic critical reading and writing skills in English so that they can successfully write free-error varied sentences and paragraphs. The course also focuses on contextualized mechanics instructions and sentence skills.

This course provides students with advanced writing skills in English so that they can successfully pursue their studies in various academic specializations. It helps students improve their writing and structure skills as the focus is on writing long argumentative, academic essays, and brief research methods which are applied in student projects and assignments.

The intent of this course is three-fold. First it introduces students with the basic research terminologies. Second, it familiarizes them with the process of research from choosing a topic to writing the report. Third, it equips the students with the skills to utilize and conduct scientific research. During the course of the study students will be immersed in hands on experience where they will be introduced to research concepts that will help them understand, interpret, and critique scientific research and ultimately provide foundational skills to be able to conduct original research. Contents to be covered include the language of research, types of research, elements of scientific research proposal, writing academic research using APA style, research ethics, crafting data collection instruments, and making meaning of data.

B: Arabic Language

The student selects 3 credit hours (1 course) from the list below

صمم هذا المساق لتمكين الطالب الناطق باللغة العربية من المهارات اللغوية الضرورية، وخاصة التركيز على خطوات كتابة التقارير والرسائل اإلدارية والبحوث المنهجية؛ ولتحقيق ذلك جاءت المهارات متنوعة ومتدرجة، لتنمية قدرات الطالب على الفهم الصحيح واألداء المتميز لما يقرأ ويسمع، وليكتسب القدرة على كتابة المقاالت والتقارير ومحاضر االجتماعات وتوصيات المؤتمرات والندوات بصورة سليمة، لذا ُ عني المساق بتدريب الطالب على المهارات األساسية للكتابة؛ كقواعد اإلمالء المتعددة وعالمات الترقيم ونظام الفقرة وكتابة المقال على نحو متدرج.

نبذة عامة: يرتكز المساق على محورين أساسيين: 1 .تدريب الطلبة على مهارات الكتابة الوظيفية ذات الصلة بتخصصاتهم الجامعية واهتماماتهم الثقافية. 2 .مجموعة من المقاالت المتنوعة مضموناً، ويغلب عليها طابع التخصص، إذ إنها تتناول موضوعات متعددة تقارب إلى حد ما تخصصات الطالب المستقبلية.

ُصمم هذا المساق لتمكين الطالب من تحليل نصوص متعددة في حقول معرفية متنوعة؛ ليصبح قادراً على التمييز بين النصوص على اختالف مضامينها ومحتوياتها، كما يمكنه بعد ذلك من محاكاة تلك النصوص بطريقة صحيحة، وتحويل المعلومة إلى مهارة وسلوك. وبما ّ أن ّ الكتابة عملية بناء متكاملة، وأن البناء يتأثر بأجزائه؛ لذا يحتاج إلى نماذج، وقوانين سالمة لغوية، وتخطيط وتماسك وأهداف منها: اإلخبار واالستعالم، والطلب، والتأثير بالمتلقي.

C: The Natural sciences

The student selects 3 credit hours (1 course) from the list below

The natural science course incorporates a wide range of subjects of sciences such as astronomy, geology, biology, chemistry, and environmental science. The course will present the scientific facts of astronomy, the Earth and its weather, water, and environment, biology, and nutrition with the chemicals of life. The course emphasizes understanding the core principles of different branches of science and their effects on our lives. Moreover, the course explores the scope of natural phenomena, changing environment conditions, general health rules of nutrition, and the variety of living organisms. The course helps the students to acquire skills in observation, critical thinking, analysing, interpreting, understanding and discussing scientific terminology and facts.

This course provides an introduction to sustainable energy, conservation, and energy efficiency within the UAE and the world. It will explore the relationship between energy, environment, economy and ecological well-being. It will discuss energy production from the biology, natural science, environmental science and social sciences perspectives.

Students will be introduced to a variety of topics including global warming, climate change, sustainable food production, solid waste management, environmental and natural resources laws. The course includes the growing challenges of climate change and energy crisis and proposes solutions to overcome them.

The ‘Principles of Environmental Science’ course is designed to introduce the fundamental concepts of Environmental Science to undergraduate students. It includes topics from different areas of study such as ecology, biology, soil science and atmospheric science. The course aims at raising environmental awareness among students and providing them with the scientific knowledge and skills to identify, prevent and solve environmental problems. Additionally, it deals with ecological concepts, organism interactions, communities and ecosystems. The course focuses on key areas of population dynamics, biodiversity, human activities and the environment managed ecosystems, air quality, water and solid waste management.

D: The social or behavioral sciences

The student selects 3 credit hours (1 courses) from the list below

An introduction to the science of psychology, its theories and foundations. The course is focused on principles and research methodologies, including the following topics: history of psychology, the biology of mind, memory, learning, child and personality development, psychological disorders and therapy. The aim of the course is to introduce the basis of psychology, provide the foundational knowledge to pursue the subject in more depth in the future, and build an ongoing interest in the application of psychology in everyday life.

This course serves as an introduction into the interdisciplinary and multifaceted social sciences. The content on the course covers the range of different disciplines that social sciences consists of, namely: anthropology, sociology, psychology, political science, economics and to a lesser extent also history and geography. The secondary aim of the course is moreover for students to develop their critical thinking skills by engaging actively with material about social issues, social change and social institutions.

This course will examine how women participate and effect political change in a global context. Through a focus on the status of women in society, this course will introduce students to contemporary issues surrounding women’s political participation, representation, and citizenship. Students will develop the ability to think critically about the relationship between sex and gender and the intersections of race, class, religion, law and nation. This course will explore women’s diverse histories, movements, and feminist activism. Students will evaluate whether women’s efforts to achieve equal political rights have worked and what obstacles women still face in accessing political institutions. In addition, students will reflect on a wide-range of policy issues related to violence against women, employment, family values, and reproductive health. This course will also ask what possibilities are available for individuals to take action to improve society and enable women’s full participation as citizens, activists, voters, and politicians.

This course introduces the science of Sociology. Students will examine Society, Institutions and the relationships that make up a social context. The scientific methodology used to study social interactions, stratification and other elements of sociological enquiry will be discussed to emphasize the core concept of sociology as a systematic study of societies and social structures.

 This course will introduce the students to the key concepts of philosophy and its principle tools. The course will discuss major thinkers and different schools of philosophical thought, and will apply philosophical analysis to the topics of knowledge, religion, mind, freedom, responsibility, and ethics.

E: The humanities or arts

The student selects 9 credit hours (3 courses) from the list below

Innovation is the engine of opportunity and, acting as a catalyst, this course is intended to ignite an interest in innovation and inspire entrepreneurial action. At the core of innovation and entrepreneurship is a commitment to experiential learning that will encourage students to engage in critical thinking, creative problem-solving while also equipping them with the soft skills needed in their pursuit of academic and professional endeavors. Students will discuss the relevance and role of innovation and entrepreneurship in work and life situations; determine opportunities for creative disruption and design a strategy for its implementation; develop a practical understanding of innovation through thoughtful debate and exercises; and demonstrate critical thinking and individual insight with a personal mastery portfolio.

This course will introduce the students to the key concepts of Political Science and its principle tools. The course will discuss the role of main political actors in the field of politics and their function.

This course will provide the students with a comprehensive overview of English literature in the United States. It will familiarize the students primarily with early Anglo-American writers and the different literary movements that took place in the United States. Today American literature includes many minority literary works, but the historical matrix remains Anglo-Saxon if we are to consider the dominant culture as the starting historical point.

F: Islamic Studies, History or Culture

The student selects 3 credit hours (1 course) from the list below

This course will offer students’ knowledge to enable them understand the Islamic culture. The course offers a review of the history of Islam and how it is currently the fastest growing religion in the world.

The course is designed to give an in-depth understanding of the Islamic civilization. It deals with the universal principles that went into the making of the Islamic civilization. It examines the basic ideas of Islamic civilization besides exploring their contemporary relevance and challenges. The course seeks to effectively address the notion of the ‘clash of civilizations.’

This course aims to focus on the evolution of Islamic Art through a chronological overview of various trends and approaches throughout history. Students will explore and analyze the rise and influence of Islam leading to the formation of a new artistic culture the world over.

This course will introduce the students to the key concepts of Political Science and its principle tools. It will discuss the role of main political actors in the field of politics and their function.

G: UAE Studies

The student selects 3 credit hours (1 course) from the list below

The course is designed to introduce the UAE and GCC society with its historical background and uniqueness. It is aimed at enabling students to understand the specific features of the society along with its customs, traditions and lifestyle. The course will introduce the processes and the challenges of development as well as the future aspirations of the UAE and GCC Society.

CORE COURSES

9 COURSES | 27 CREDIT HOURS

This course examines color theory as an aid to communication, control and expression in traditional and contemporary design. The fundamental course allows students to explore color topics including color theory, color interaction, and color psychology. Students will study a wide range of creative and technical aspects of color and its use in design, experimenting with traditional mediums and digital applications.

This course provides a core introduction to drawing, covering a wide range of basic and intermediate practical and technical skills. Students will explore approaches and concepts to the subject through manual practice using a comprehensive range of media and with reference to great masters in the field. Traditional and objective drawing skills in the use of line, tone, form and perspective provide the foundation for learning in this course. Students are required to develop their ability to observe, perceive and interpret through drawing the world around them, reflecting their understanding of 2D and 3D space.

This course is one of the fundamental courses in which the students will be introduced to the visual elements of design comprising of: point and line; shape and form; surface and texture; color and value; light and shadow; negative and positive space. The students will practice design principles: unity and variety; similarity; emphasis and point of interest; scale; proportion; and balance. This course is designed to give the students a strong understanding of 2D and 3D visual communications.

Fundamentals of Graphic Illustration and Digital Imaging introduces students to the use of a computer as a powerful digital drawing and imaging tool. The focus of the course is on basic computer skills and use, mastering fundamental digital illustration and imaging skills, and developing efficient working styles. The course learning experience incorporates a variety of visual artwork strategies including but not limited to, color/ texture enhancements, typography, pen/ brush tools, , perspective tool, using different color schemes. This course involves considerable hands-on instruction and multiple projects using Adobe Photoshop/ Illustrator.

This course is a chronological survey of art and design offering students an in-depth understanding of the role of art throughout history with a strong focus on aesthetic values, socio-cultural influences and technical terminology. Architecture, sculpture, painting, decorative arts, prehistoric art, design of the ancient world, the world beyond Europe, early Christian and Islamic art and the art of the Middle-Ages and Gothic period form the foundation of the course material spanning a period from 40,000 BC to 1300 AD.

This course covers the extensive cultural shifts from the early Renaissance through to the 20th century. Students will study painting, sculpture, furniture architecture as individual works in relation to their geographical, social, political, and religious environments. Also, analysis and comparative study of periodic decorative elements, strong designs and architectural features will be conducted.

Students will investigate a variety of drawing concepts and training in freehand drawing through deep observational practice and exploration of different drawing techniques and mediums. The development of personal expression and problem solving skills is key to this course and it builds on the vocabulary, skills, and concepts learned in Drawing I. The course requires students to explore approaches to portraiture, figure and landscape drawing, advanced composition, drawing in relation to specialized design and color theory in great depth. Critical thinking, problem solving and self-directed improvement are the keys to success in this course.

In this course, students will learn various techniques to construct objects in digital 3D space, as well as physical 3D solutions. Students will follow a concept development process of research and sketching, to generate designs for 3D production. A final original design, related to each student’s major, will be constructed using industry-standard 3D software.

The college considers students’ internship as an essential channel that brings together the college, the students, and the job marketplace. Furthermore, internship is a method that integrates the instructional theoretical backgrounds to real existing practice. The training allows them to work under the observation and guidance of the field supervisor without replacing any regular employee. The internship is closely monitored by a college faculty member as an academic supervisor.

SPECIALIZATION COURSES

11 COURSES | 51 CREDIT HOURS

This course is an introduction to graphic design and visual communication design systems. Students will build on previous knowledge, while enhancing and applying design elements such as spatial relationships, typography, hierarchy, color management and imagery through a range of practical visual solutions for branding, promotion and typography. Students will solve basic design problems through investigation of design elements and principles combining creative visual solutions with technical skills to solve visual communication problems. Students are introduced to state-of-the-art digital software as well as being encouraged to utilize traditional skills to investigate and experiment through a series of projects.

This course is an introduction to communication design principles, methods, and practice. It covers a wide variety of communication design practices as the means to achieve an effective outcome. Students will learn communication design across a broad range of media and develop an understanding of various tips and techniques. They explore communication in a commercial environment through problem solving while working on hands-on projects.

Students will develop an in-depth knowledge of human anatomy and figure construction through exploration of the skeletal, muscular and surface systems of the human body. Portraiture and facial expression also form part of the course. Classic technique and personal interpretation will be explored through intensive studio practice based on direct observation of the model examining shape, form, line, tone, value, texture, weight, balance, stress and movement. Advanced composition, sophisticated mark-making and the development of personal expression, interpretation and visual fluency are key in this course as well as thoughtful and constructive participation in group critiques using appropriate terminology.

This course explores the theory and practice of information design and presentation. It introduces students to the design, presentation, and communication of information in a range of media. The emphases on information types, methods and modes of presentation, and document design and layout. The main objective is to develop understanding of design principles and increase critical awareness of information presentation techniques. Topics include the study of sign systems, wayfinding methods, ideographs and symbol-based communication, charts, graphs and public information. Topics include: corporate communication systems, publication, way-finding, interaction design, etc 

Typography I is the study of letterforms including their purpose as communication tools, type anatomy, syntax, and their evolution with technologies in printing and new media. This course will provide the student with a foundation to understand the evolution of typography from both historical and conceptual perspective. Students will be exposed to a vocabulary of professional terms in order to articulately communicate their ideas with their peers, and their future associates and clients. In addition, students will learn to incorporate the basic principles of typography with the essential technical skills necessary to achieve success in graphic design and advertising. 

This course focuses on brand design and identity through a series of exercises and projects. Students will utilize a range of acquired art and design skills to investigate existing design work,and generate original visual communication solutions and demonstrate effective design thinking. They are exposed to industry standards and international practices, and will learn to interpret design briefs, responding to the needs and specifications of the client.

This course explores the evolution of graphic communication from prehistory through postmodern design and the digital revolution. Building on the learning experiences of Art History I and II, as well as historical information gleaned from other courses, students will develop a clear and chronological grasp of the evolution of Graphic Design principles and practices throughout history, with particular focus on the role of mass production, printing, mass media and digital developments. Students will consider the impact of technological advances and enhancements as well as reflect on the comparisons and contrasts that can be found across all areas of visual communication throughout time. This will be communicated through a series of quizzes, exams, written essays and papers in which students are required to make cogent and well-informed observations on the evolution of this field.

This course is designed to familiarize students with package design, covering branding, graphics and typography. Students will develop aesthetic, composition and structural design skills needed to create a series of package design from rough sketches to final presentation. 

This course is an in-depth examination of the function of typography as a visual element within the larger context of graphic communication. Students will explore the role that typography plays in shaping the form and content of visual communication. It expands their thinking and practice related to diverse forms of visual expression and enhance their abilities to visualize and communicate complex information that is mainly typographic. Through reading, research, critique, studio practice and design production students will explore a variety of advanced design problems and build skills in communicating visual meaning.

The capstone graduation project is the representation of the students’ in-depth learning and understanding of their field of specialization through a long-term project accomplished in a professional manner. They are evaluated on their ability to complete this project with originality and quality, applying the skills, techniques and methodologies they have learnt during their course of study.
The student is assigned to research and identify a topic, and develop a detailed research proposal highlighting the goals, objectives, tasks, methodology and time plan. The topic could range from an academic research to school/ community service, student-developed business or any other area of personal interest. The student communicates regularly with his/ her academic-capstone advisor for review, while working constantly to improve the outcome by building upon previously gained expertise. The academic-capstone advisor contributes through meaningful feedback and setting expectations of standards, offering an opportunity for open-ended learning through self-reflection and improvement.
The process is documented, findings are compiled and presented orally as well as in writing through a capstone report.

This course focuses on the print processes and digital layout design systems and technology. Emphasis is placed on production techniques and developing an in-depth familiarity with the practical factors relating to design in the print and publishing industry. Students will explore contemporary trends in different markets and create functional designs through a series of practical projects that will help them realize their ideas into effective, aesthetically appealing outcomes.

FREE ELECTIVES

5 COURSES | 15 CREDIT HOURS

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ATTENDANCE

Student builds the schedule based on available offered courses in the registered semester

Weekday Morning Classes

SUN – TUE | BETWEEN 9:00 AM – 4:00 PM
MON – WED | BETWEEN 9:00 AM – 4:00 PM

Weekday Evening Classes

SUN – TUE | BETWEEN 4:00 PM – 9:00 PM
MON – WED | BETWEEN 4:00 PM – 9:00 PM

Weekend Classes

FRI - SAT | BETWEEN 9:00 AM – 8:00 PM

WHEN CAN I JOIN

Student can join at the beginning of any semester

September

FALL SEMESTER

MIN 3 COURSES | 9 CREDIT HOURS
MAX 6 COURSES | 18 CREDIT HOURS

JANUARY

SPRING SEMESTER

MIN 3 COURSES | 9 CREDIT HOURS
MAX 6 COURSES | 18 CREDIT HOURS

MAY

SUMMER SEMESTER

MAX 3 COURSES | 9 CREDIT HOURS

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