Design is Thinking Made Visible - Saul Bass

Graphic Design, being one of the foremost means of communication today, allows students to develop personal visual responses that will stand out from the crowd. Students will have the opportunity to create ground breaking designs to meet a variety of graphic needs, including advertising, packaging, print media, branding and web production. Many companies rely on graphic arts professionals to create brand communications concerning their business objectives. A degree in the Graphic Design program from AUE can help you to take your creative talents into the fast-paced business world.


Large design studios, state-of-the-art electronic media, printing facilities and an extensive library are all on hand for students to use in an open and engaging learning environment.


Good design is good business! Graphic Design at AUE offers students the chance to study a diverse range of disciplines including packaging, branding, advertising and publishing in order to ensure the most up-to-date training in professional design.

At AUE, we encourage learners to develop technical, creative and critical thinking skills that are essential to succeed in today's demanding design industry. Students will be encouraged to develop ideas through experimentation and investigation, with the aim of challenging them to explore the broadest possibilities when responding to design briefs. Our inspirational lectures, workshops, presentations and tutorial support are designed to give students the best possible introduction to a career in design across a wide range of media.


  • Attested high school (grade 12) certificate or its equivalent with minimum average of 60% | for scientific and literary streams. Other streams will require a minimum score average of 70% equivalency letter will be required for certificate earned outside UAE
  • English Proficiency
    PBT 500 | iBT 61 | IELTS ACA. 5.0 | PEARSON 44 | IESOL B1/B2 | CAMBRIDGE 154
  • Letter of Interest & Interview


The american university in the emirates is accredited by the uae ministry of higher education and scientific research |


  • Tuition (one semester)

    Approx. 20,000 AED
    One academic year is two semesters
  • Admission (One time)

    3,000 AED

For more information about detailed fees and tution   Find here



This course is designed to assist Arabic Speaking students to use language skills correctly with the focus on how to write research papers and business letters. In order to achieve this goal different and integrated types of skills are implemented to assist in the development of the students comprehension of what he/she listens to or reads in addition to writing papers, reporting, writing recommendations, seminars and symposiums. The course also provides the basic skills of good and coherent writing such as, spelling, digitals, correct paragraph structure and writing essays.

This course provides students with advanced English-language skills to pursue successfully their Undergraduate Catalog 2016 / 2017 36 studies in various academic specializations. It helps students to develop, improve, and upgrade their listening, speaking, reading, writing, and structure skills. This course also acquaints students with technical writing, research papers, and essays. The prerequisite of this course is passing successfully the Toefl or it’s equivalent.

This course covers the needed language areas such as organizational structures, instructions job lexis, processes and operating systems, health and safety, and customer relations which are common to the majority of different vocations to provide the functional language the students will need in their specialization and place of work. The prerequisite of this course is passing successfully the Toefl or it’s equivalent

This course will begin with a review of selected arithmetic topics: fractions, decimals, and percentages, followed by a brief review of signed number operations. The course will cover topics of Basic Algebra such as variable expressions, linear equations, inequalities and applications, and graphing points and lines

This course presents the use of computers in everyday life. The students will learn to organize electronic filing systems as well as to communicate ideas effectively using a variety of software tools. The course discusses some of the ethical and moral issues raised by the use of Internet and email. Towards the end of the course, the students in groups will work to select a topic, search for the information, analyze and organize it incorporating a software tool they learned and present it publicly.

This course will offer students the knowledge to enable them understand the Islamic culture. The course offers a review of the history of Islam and how it is currently the fastest growing religion in the world

This course designed to help students to do well at their studies at university through the development of effective study skills and strategies. Studying at university is very different from previous study students may have done, and therefore the course aims to apply new studying and learning strategies, and identify, develop, and enhance the study and learning skills of students. These skills include time management, taking notes, planning assignments, exam preparation and revision, preparing a presentation, memory techniques, and methods for using course materials including syllabi and textbooks, critical and creative thinking, problem solving, etc. Students will have the opportunity to develop a focused project specific to their interests and study needs.

This course introduces students to the broad, complex and influential field of the social sciences. The course tends to focus on the disciplines of anthropology, sociology, psychology, political science, economics, and sometimes history and geography. This course will also enable students to sharpen their critical analysis skills as they evaluate changes in important social issues and institutions.

An introduction to the fundamental principles and practices of psychology, including theories and methods, biological factors influencing behavior, learning, memory, thinking, intelligence, language, human development and personality

Courses in the Natural Sciences introduce students to the basic concepts of Sciences and the scientific method and enhance awareness of scientific developments and their impact on society and the environment. This area provides students with an understanding of scientific terms, concepts and theories, and the ability to formulate empirically testable hypotheses derived from the study of physical processes and living things.

This course is designed to introduce, first, the concepts, measurements, and theories of broad-based sustainable development as well as the relationships between economic development, human development, and environment. Students will also be familiar with several theories of development. Then, the characteristics and the quality of life in GCC will be investigated and compared to those in other countries. The focus would be on the causes, problems and challenges associated with the development of GCC countries such as population structure and localization policies, the feasibility of GCC States integration, the impact of oil and non-oil production on development. The students will work on a project in groups by gathering information from public libraries and by interviewing public officials. The students will be given the latitude of choosing a topic to write about. The prerequisite is ASC 110.



This course examines color theory as an aid to communication, control and expression in traditional and contemporary design. The fundamental course allows students to explore color topics including color theory, color interaction, and color psychology. Students will study a wide range of creative and technical aspects of color and its use in design, experimenting with traditional mediums and digital applications.

This course provides a core introduction to drawing, covering a wide range of basic and intermediate practical and technical skills. Students will explore approaches and concepts to the subject through manual practice using a comprehensive range of media and with reference to great masters in the field. Traditional and objective drawing skills in the use of line, tone, form and perspective provide the foundation for learning in this course. Students are required to develop their ability to observe, perceive and interpret through drawing the world around them, reflecting their understanding of 2D and 3D space.

This course is one of the fundamental courses in which the students will be introduced to the visual elements of design comprising of: point and line; shape and form; surface and texture; color and value; light and shadow; negative and positive space. The students will practice design principles: unity and variety; similarity; emphasis and point of interest; scale; proportion; and balance. This course is designed to give the students a strong understanding of 2D and 3D visual communications.

Fundamentals of Graphic Illustration and Digital Imaging introduces students to the use of a computer as a powerful digital drawing and imaging tool. The focus of the course is on basic computer skills and use, mastering fundamental digital illustration and imaging skills, and developing efficient working styles. The course learning experience incorporates a variety of visual artwork strategies including but not limited to, color/ texture enhancements, typography, pen/ brush tools, , perspective tool, using different color schemes. This course involves considerable hands-on instruction and multiple projects using Adobe Photoshop/ Illustrator.

This course is a chronological survey of art and design offering students an in-depth understanding of the role of art throughout history with a strong focus on aesthetic values, socio-cultural influences and technical terminology. Architecture, sculpture, painting, decorative arts, prehistoric art, design of the ancient world, the world beyond Europe, early Christian and Islamic art and the art of the Middle-Ages and Gothic period form the foundation of the course material spanning a period from 40,000 BC to 1300 AD.

This course covers the extensive cultural shifts from the early Renaissance through to the 20th century.  Students will study painting, sculpture, furniture architecture as individual works in relation to their geographical, social, political, and religious environments. Also, analysis and comparative study of periodic decorative elements, strong designs and architectural features will be conducted.

Students will investigate a variety of drawing concepts and training in freehand drawing through deep observational practice and exploration of different drawing techniques and mediums. The development of personal expression and problem solving skills is key to this course and it builds on the vocabulary, skills, and concepts learned in Drawing I. The course requires students to explore approaches to portraiture, figure and landscape drawing, advanced composition, drawing in relation to specialized design and color theory in great depth. Critical thinking, problem solving and self-directed improvement are the keys to success in this course.

In this course, students will learn various techniques to construct objects in digital 3D space, as well as physical 3D solutions. Students will follow a concept development process of research and sketching, to generate designs for 3D production. A final original design, related to each student’s major, will be constructed using industry-standard 3D software.

The college considers students’ internship as an essential channel that brings together the college, the students, and the job marketplace. Furthermore, internship is a method that integrates the instructional theoretical backgrounds to real existing practice. The training allows them to work under the observation and guidance of the field supervisor without replacing any regular employee. The internship is closely monitored by a college faculty member as an academic supervisor.



This course is an introduction to graphic design & visual communication design systems. Students will build on previous knowledge, while enhancing and applying design elements such as spatial relationships, typography, hierarchy, color management and imagery through a range of practical visual solutions for branding, promotion and typography. Students will solve basic design problems through investigation of design elements and principles combining creative visual solutions with technical skills to solve visual communication problems.

Students will be introduced to state-of-the-art digital software as well as being encouraged to utilize traditional skills to investigate, experiment, through a series of project-based learning opportunities.

The primary goal of this course is to introduce students to the field of visual communication design, and the development of an in-depth sensitivity to the visual language and complex communicative potential that exist when combining words and images. Students will examine relationships between form and content with emphasis on the establishment of a strong foundation in the language of typography, design elements and principles, and visual perception, to communicate graphic concepts effectively.

Students will develop an in-depth knowledge of human anatomy and figure construction through exploration of the skeletal, muscular and surface systems of the human body. Portraiture and facial expression also form part of the course. Classic technique and personal interpretation will be explored through intense studio practice based on direct observation of the model examining shape, form, line, tone, value, texture, weight, balance, stress and movement using a wide variety of traditional media. Artistic and aesthetic notions from historical and contemporary practice will be studied from the Renaissance to today to inform standards of best-practice and raise awareness of alternative methods and approaches.

Advanced composition, sophisticated mark-making and the development of personal expression, interpretation and visual fluency are key in this course as well as thoughtful and constructive participation in group critiques using appropriate terminology.

In this course, students will be introduced to the process of conceptualizing and designing information for the purposes of visual communication. Students will plan, create, and organize information through various design processes across a range of multimedia projects.

The course is comprised of the study of sign systems and way-finding methods, ideographs and symbol-based communication, charts, graphs and public information.

Students will develop an understanding of the role and need for hierarchy when presentation data, while investigating and experimenting with varying levels of form and function.

Typography I introduces students to the study of letterforms as a major tool in of visual communication. Students will study all aspects of font design, the anatomy of type, syntax, and the evolution of type design and processing through humanistic and technological developments including the impact of industrial print and new media on this field.

Students are required to develop an understanding of a wide variety of fonts their uses and opportunities for manipulation through traditional (drawing) and digital media. Font selection, basic layouts and formatting will also be considered before students develop their own personalized font requiring extensive consideration of form, weight and balance to ensure success. Develop of an extensive vocabulary of professional terminology is necessary in order to navigate through the complexity of font design and the basic layout of text in order to articulate concepts and ideas effectively.

Students will work through a series of advanced exercises and projects demonstrating a high level of proficiency with all elements and principles of visual communication and a thorough working knowledge of digital software. Emphasis lies in the role of a designer as an innovator of visual communication solutions across various projects that are technical and creatively demanding and also require consideration of ethical, environmental and social-awareness issues.

Topics covered may include signage & public information systems, advertising and promotion that is ethically sound and packaging of heath-oriented products.

This course explores the evolution of graphic communication from prehistory through postmodern design and the digital revolution. Building on the learning experiences of Art History I & II, as well as historical information gleaned from other courses, students will develop a clear in-depth and chronological grasp of the evolution of Graphic Design principles and practices throughout history, with particular focus on the role of mass production, printing and mass media and digital developments that have occurred. Students will consider the impact of technological advances and enhancements as well as reflecting the comparisons and contrasts that can be found across all areas of visual communication throughout time. This will be communicated through a series of quizzes, exams, written essays and papers in which students are required to make cogent and well informed observations on the evolution of this field.

Students will work through a series of advanced exercises and projects demonstrating a high level of proficiency with all elements and principles of visual communication and a thorough working knowledge of digital software. Emphasis lies in the role of a designer as an innovator of visual communication solutions across various projects that are technical and creatively demanding and also require consideration of ethical, environmental and social-awareness issues.

Topics covered may include signage & public information systems, advertising and promotion that is ethically sound and packaging of heath-oriented products.

This course is an in-depth examination of the principles and potential of typography with emphasis on typographic composition. Students will explore the role that typography plays in shaping the form and content of visual communication. Through a series of studio exercises that introduce letterforms and text layout in relation to images, texture, color, hierarchy and grid structures, students will explore a variety of design problems and build skills in communicating visual meaning.

Emphasis will be placed on visual balance achieved through the refined handling of typographic tools including kerning, leading, tracking, alignment as well as developing an in-depth understanding of typographic terminology.

The capstone graduation project is the representation of the students’ in-depth learning and understanding of their field of specialization through a long-term project accomplished in a professional manner.  They are evaluated on their ability to complete this project with originality and quality, applying the skills, techniques and methodologies they have learnt during their course of study.

The student is assigned to research and identify a topic, and develop a detailed research proposal highlighting the goals, objectives, tasks, methodology and time plan. The topic could range from an academic research to school/ community service, student-developed business or any other area of personal interest. The student communicates regularly with his/ her academic-capstone advisor for review, while working constantly to improve the outcome by building upon previously gained expertise. The academic-capstone advisor contributes through meaningful feedback and setting expectations of standards, offering an opportunity for open-ended learning through self-reflection and improvement.

The process is documented, findings are compiled and presented orally as well as in writing through a capstone report.

The project is divided into three dis­tinct phases:

  1. Research and topic selection
  2. Conceptual and design development
  3. Design execution/ design presentation, with necessary documentation and a comprehensive report

This course is an immersive introduction to print and digital layout design systems and technology. Emphasis is placed on production techniques and developing an in-depth familiarity with the practical factors relating to design in the print and publishing industry.

Utilizing state-of-the-art electronic publishing software, students will be required to prepare and produce printed and digital publications and productions. Students will be introduced to color separation systems, post-production, copywriting, typesetting, proof-reading, photography, issues of copyright/ ethics and management of design resources.

Technical and professional demonstrations will be provided alongside a series of demanding practical exercises and studio projects.



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Student builds the schedule based on available offered courses in the registered semester

Weekday Morning Classes

SUN – TUE | BETWEEN 9:00 AM – 4:00 PM
MON – WED | BETWEEN 9:00 AM – 4:00 PM

Weekday Evening Classes

SUN – TUE | BETWEEN 4:00 PM – 9:00 PM
MON – WED | BETWEEN 4:00 PM – 9:00 PM

Weekend Classes

FRI - SAT | BETWEEN 9:00 AM – 8:00 PM