Reach Customers in All Angles

The College of Business Administration provides an up-to-date program in E-Commerce and Marketing with managerial and technological knowledge that allows students to participate and utilize the electronic media as a market place.

E-Commerce or Electronic Commerce is a computer-based science using digital systems for economic and business purposes. This form of marketing has largely expanded during the last three decades.

Looking for employment immediately after your education? A logical solution is the undergraduate degree in E-Commerce and Marketing at the AUE. The 'global village' concept has brought all industries to operate on a common platform. The virtual contact is no longer a stand-alone issue; rather, it is the most effective solution to the new millennium's industrial needs.

The volume of trade, availability of goods, transfer of finance, information sharing and supplying the items to the market is an ardent exercise of intelligence; and it remains only a click away.

An inquisitive person, who has the potential and confidence of appropriate communication, persuasive ability and is willing to perform better, should study this specialization. The course programs develop students to be multi-track thinkers, to sustain pressure, utilize the opportunities and appreciate the technological advancements of this era.

ADMISSION REQUIREMENTS

  • Attested high school (grade 12) certificate or its equivalent with minimum average of 60% | for scientific and literary streams. Other streams will require a minimum score average of 70% equivalency and a letter will be required for certificate earned outside UAE.
  • English Proficiency
    PBT 500 | iBT 61 | IELTS ACA. 5.0 | PEARSON 44 | IESOL B1/B2 | CAMBRIDGE 154
  • Letter of Interest & Interview

ACCREDITATION

The American University in the Emirates is accredited by the UAE Ministry of Education | caa.ae

FEE STRUCTURE - 2016/17

  • Tuition (one semester)

    Approx. 21,000 AED
    One academic year is two semesters
  • Admission (One time)

    3,000 AED

For more information about detailed fees and tution Find here

GENERAL EDUCATION COURSES

11 COURSES | 33 CREDIT HOURS

This course is designed to assist Arabic Speaking students to use language skills correctly with the focus on how to write research papers and business letters. In order to achieve this goal different and integrated types of skills are implemented to assist in the development of the students comprehension of what he/she listens to or reads in addition to writing papers, reporting, writing recommendations, seminars and symposiums. The course also provides the basic skills of good and coherent writing such as, spelling, digitals, correct paragraph structure and writing essays.

This course provides students with advanced English-language skills to pursue successfully their Undergraduate Catalog 2016 / 2017 36 studies in various academic specializations. It helps students to develop, improve, and upgrade their listening, speaking, reading, writing, and structure skills. This course also acquaints students with technical writing, research papers, and essays. The prerequisite of this course is passing successfully the Toefl or it’s equivalent.

This course will begin with a review of selected arithmetic topics: fractions, decimals, and percentages, followed by a brief review of signed number operations. The course will cover topics of Basic Algebra such as variable expressions, linear equations, inequalities and applications, and graphing points and lines

This course presents the use of computers in everyday life. The students will learn to organize electronic filing systems as well as to communicate ideas effectively using a variety of software tools. The course discusses some of the ethical and moral issues raised by the use of Internet and email. Towards the end of the course, the students in groups will work to select a topic, search for the information, analyze and organize it incorporating a software tool they learned and present it publicly.

This course designed to help students to do well at their studies at university through the development of effective study skills and strategies. Studying at university is very different from previous study students may have done, and therefore the course aims to apply new studying and learning strategies, and identify, develop, and enhance the study and learning skills of students. These skills include time management, taking notes, planning assignments, exam preparation and revision, preparing a presentation, memory techniques, and methods for using course materials including syllabi and textbooks, critical and creative thinking, problem solving, etc. Students will have the opportunity to develop a focused project specific to their interests and study needs.

This course will offer students the knowledge to enable them understand the Islamic culture. The course offers a review of the history of Islam and how it is currently the fastest growing religion in the world

This course introduces students to the broad, complex and influential field of the social sciences. The course tends to focus on the disciplines of anthropology, sociology, psychology, political science, economics, and sometimes history and geography. This course will also enable students to sharpen their critical analysis skills as they evaluate changes in important social issues and institutions.

An introduction to the fundamental principles and practices of psychology, including theories and methods, biological factors influencing behavior, learning, memory, thinking, intelligence, language, human development and personality

This course is designed to introduce, first, the concepts, measurements, and theories of broad-based sustainable development as well as the relationships between economic development, human development, and environment. Students will also be familiar with several theories of development. Then, the characteristics and the quality of life in GCC will be investigated and compared to those in other countries. The focus would be on the causes, problems and challenges associated with the development of GCC countries such as population structure and localization policies, the feasibility of GCC States integration, the impact of oil and non-oil production on development. The students will work on a project in groups by gathering information from public libraries and by interviewing public officials. The students will be given the latitude of choosing a topic to write about. The prerequisite is MAT 100

Courses in the Natural Sciences introduce students to the basic concepts of Sciences and the scientific method and enhance awareness of scientific developments and their impact on society and the environment. This area provides students with an understanding of scientific terms, concepts and theories, and the ability to formulate empirically testable hypotheses derived from the study of physical processes and living things.

This course is designed to introduce, first, the concepts, measurements, and theories of broad-based sustainable development as well as the relationships between economic development, human development, and environment. Students will also be familiar with several theories of development. Then, the characteristics and the quality of life in GCC will be investigated and compared to those in other countries. The focus would be on the causes, problems and challenges associated with the development of GCC countries such as population structure and localization policies, the feasibility of GCC States integration, the impact of oil and non-oil production on development. The students will work on a project in groups by gathering information from public libraries and by interviewing public officials. The students will be given the latitude of choosing a topic to write about. The prerequisite is ASC 110.

CORE COURSES

16 COURSES | 48 CREDIT HOURS

This course introduces the four basic management functions: planning, organizing, leading, and controlling. The course discusses certain related managerial topics include decision-making, planning, organizational structure and chine of command, power and authority, delegation, leadership and teamwork, organizational communication networks, and motivational theories.

This course introduces fundamental accounting principles, rules, concepts, terms, procedures, and systems; analyzing, classifying and recording and posting accounting data; subsidiary ledgers; special journals, adjusting and closing entries; accounting cycle completion; preparing worksheets and the financial statements; control over cash; and bank reconciliation.

This course introduces management accounting concepts and how accounting information is used for making internal management decisions related to operational planning and control. Emphasis is placed upon accounting as a tool for planning, managing, and control. The prerequisite is ACC 100

This course is designed to introduce students to basic microeconomics concepts relating to individual decision-making. The course exposes students to the meaning, nature, and methods of economy study. The concepts of supply, demand, and elasticity are used to analyze consumers and firms behaviors in different types of markets: consumer behavior, firm production costs, pure competition, monopoly, oligopoly, etc. The course discusses, also, scarcity, choice and economic decision-making used by the consumers and firms.

The course discusses the information systems planning, and organizing and the application of information technology advancements. This course has a managerial perspective that describes how IS supports business goals and functions are applicable to management, what information resources are available to the manager, and how the manager is involved in the information development process. The prerequisite courses are CIT 100 and MGT 100.

This course aims to acquire a sound education in those statistical concepts and its applications in the fields of business and economics. This course requires fundamental understanding of basic statistics like frequency distribution, averages, measures of variability, probability, confidence intervals. The course also recommends a prior understanding of software application and MS Excel. Course covers statistical concepts and methods like hypothesis testing, variance Tests, chi-Square analysis and ANOVA with an emphasis on business application. The prerequisite course is ASC 205.

This course will familiarize the student with the scope, terminology, topics, and procedures of marketing in a modern firm. It introduces the principles of marketing. The four basic ingredients of the marketing mix - product, price, place, and promotion are discussed. Other topics include marketing channels; market research, consumer behavior, societal marketing, and new product planning are also discussed. The prerequisite course is ECO 100.

This course is developed to examine the financial strategic and operational decisions in organizations. The course provides the decision maker with the financial theory, concepts, and tools necessary to make better financial managerial decisions as well as enable the student to make sound decisions regarding financial analyses and judgments performed by others. The prerequisite courses are ACC 100 and MGT 100.

This introductory course discusses the national income determination, money and banking, inflation, unemployment and economic policy. This course will also expose students to the workings of the national economy. The different economic systems including the freemarket and state-controlled systems will be covered. Also, the relationship between savings and investment will be discussed. The prerequisite is ECO 100.

This course examines individual, group, and organizational behavior within various business settings in a culturally diverse workplace. Topics covered include management theory, communication, perceptions, motivation, leadership, managing rewards, stress management, employee counseling, appraisal, employee disciplinary systems, conflict management, training, and organizational development. Throughout the course, students work individually and in teams on cases and business simulations. The prerequisite courses are MGT 100 and ASC 200

This course evaluates management problems of production and operations in both industrial and service organizations. Topics include scheduling, material requirements, planning, and project management. Utilizing a problem-solving focus as a basis for decision-making is a prime objective. Managerial challenges in productivity, quality and just-in-time systems are also considered. The prerequisite courses are MGT 100 and MGT 202.

The aim of this course is to review legal principles and sources of contract law, background of law and legal theory. The following topics are covered in detail: formation of contracts, modifications, terminations, remedies, award law, pricing, patent, business organizations, company law, sales of goods, transfer of ownership rights, employment, and health and safety laws. The prerequisite is MGT 100.

This course discusses decision analysis and risk attitudes, inventory control, linear programming, transportation problem, queuing theory, and simulation. Emphasis would be made on the formulation of problems and their solution by standard methods or by computer packages. The prerequisite is MGT 202.

Throughout its history, the Arab Gulf Area has been a major center of world affairs and business. In modern times, the UAE and GCC (i.e. the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman) remain a strategically, economically, politically, culturally, and religiously sensitive region for world business. The UAE and GCC remains the focus of global business interest and economic initiatives from the US, Europe, and other nations. The rise in oil prices has created momentum for regional growth and investment flows that is expected to be secular. This course provides students with a deep understanding of the business opportunities and practices and in the UAE and GCC at a time when such understanding is increasingly vital. It focuses on current investment opportunities taking into consideration the political, cultural and economic history of the region. The course also provides students with an introduction to the financial, legal, cultural and social contexts of the business practice in UAE and GCC. The prerequisite courses are MGT 100 and ASC 300.

This course will provide students with the knowledge and skills necessary to manage the long-term performance of a firm. Taking the perspective and mindset of top management, students will learn to analyze the firm in its environment. By matching opportunities and threats found in this environment with the internal strengths and weaknesses of the firm, you will learn to formulate strategies and develop ways to implement these strategies. Student’s performance in this course depends to a significant extent on the successful integration of previous coursework in the various functional areas of business theories. Students must satisfy the following prerequisite courses in order to be able to register the Strategic Management course: MGT 400, ACC 105, FIN 200, MGT 300 & MKT 200.

International business involves any business transaction between parties from more than one country. Advances in communications and transportation technology, a reduction in import barriers and tariffs worldwide, and the formation of several regional trading alliances (e.g. NAFTA), have made international business an increasingly important part of the global economy. Because of the continuing growth of international business, most business professionals deal with the subject in some direct or indirect way. This class will provide the background necessary to understand the international business environment, and will explore strategies for entering into international business and managing in the international business environment. The prerequisite course is MGT 300.

SPECIALIZATION COURSES

10 COURSES | 30 CREDIT HOURS

The course introduces students to the study of consumer behavior. In so doing, the course borrows key concepts and theories from the behavioral sciences and examines their relevance and usefulness in understanding consumer’s behavior. Specifically the course traces those forces that shape, constrain and color consumer’s buying decisions and their implications for mapping out marketing strategies. The prerequisite courses are ASC 200 and MKT 200. This course provides an overview of the fast-growing economic system of electronic commerce. The course will describe and evaluate the use of computer networks to buy and sell products, information, and services. The following topics will be examined: electronic commerce and banking, retailing, advertising, business-to-business activities, supply chain management, electronic payment systems, transaction security, legal, ethical, and societal issues. The prerequisite course is MKT 202.

The course follows an institutional approach to marketing by concentrating on the main institutions that are involved in making goods and services conveniently available for use and consumption by customers. Given such a premise, the course sheds light on these institutions and dwells on their nature, types, history, functions and patterns of their development. The prerequisite course is MKT 200.

The prime focus of this course is on the communication function of marketing: inform and persuade customers. This function is known in the marketing literature as the promotional mix i.e. advertising, public relations, sales promotion and personal selling. As such the course provides an understanding as to how these variables interact to constitute an integrated whole and impact. The prerequisite course is MKT 204.

The course represents an attempt to explore the potential of certain computerized statistical packages and programs in summarizing, organizing, interpreting and analyzing marketing data, in addition to the use of a host of advanced statistical packages in predicting specific marketing phenomena. The prerequisite course MGT 200, MKT 204Hospital and Health care Management Specialization Courses:

The focus of this course is on studying and analyzing the unique aspects of marketing goods and services to organizational buyers rather than to ultimate consumers. Towards this end the course constitutes a description and analysis of the institutions and functions of the business markets. The prerequisite course is MKT 301

The course introduces the students to the arena of marketing research and helps them grasp the methods and techniques of scientific research when applied in a marketing context. The prerequisite course is MGT 205.

The interdependence among countries has forced business organizations to practice marketing beyond domestic boundaries. This course addresses this issue and endeavors to expose the students to international marketing and the application of marketing techniques and strategies in a global environment. The prerequisite course is MKT 400.

This is the capstone course in the marketing major. It has intended to help the student integrate the knowledge he acquired in other marketing courses. As such, it is a managerial decision making process aimed at matching organizational strengths with market opportunities. The course looks at the relationships between the customer, competition and the company. It explores ways for the company to differentiate itself from competition by providing superior value to the customer. The prerequisite course MKT202, MKT204, MKT301, MKT401MKT 404 Special Topics in Marketing (3CH): The special topics include buyer behavior, segmentation marketing communications, and brand equity. The course content will concentrate on recent research in the chosen areas. The prerequisite course is MKT 400.

The special topics include buyer behavior, segmentation marketing communications, and brand equity. The course content will concentrate on recent research in the chosen areas. The prerequisite course is MKT 400

ATTENDANCE

Student builds the schedule based on available offered courses in the registered semester.

Weekday Morning Classes

SUN – TUE | BETWEEN 9:00 AM – 4:00 PM
MON – WED | BETWEEN 9:00 AM – 4:00 PM

Weekday Evening Classes

SUN – TUE | BETWEEN 4:00 PM – 9:00 PM
MON – WED | BETWEEN 4:00 PM – 9:00 PM

Weekend Classes

FRI - SAT | BETWEEN 9:00 AM – 8:00 PM

WHEN CAN I JOIN

STUDENT CAN JOIN THE BEGINNING OF ANY SEMESTER

SEPTEMBER

FALL SEMESTER

MIN 3 COURSES | 9 CREDIT HOURS
MAX 6 COURSES | 18 CREDIT HOURS

JANUARY

SPRING SEMESTER

MIN 3 COURSES | 9 CREDIT HOURS
MAX 6 COURSES | 18 CREDIT HOURS

MAY

SUMMER SEMESTER

MAX 3 COURSES
9 CREDIT HOURS

RECOMMENDED STUDY PLAN

ALUMNI

STUDENTS DEMOGRAPHY

TOP
X