Integrated Marketing Communication is designed to provide a unified targeted market message, through tools such as public relations, marketing, advertising, direct response advertising, and sales promotion.
This program is delivered both with a local and international framework giving students the opportunity to gain an appreciation of national and international perspectives on many aspects of professional life. This includes awareness of regional and international media context, cultural sensitivity, exposure to international communication perspectives, and familiarity with ethical and managerial frameworks. The academic bedrock of this specialization allows the merge of Media Sales, Advertising and Marketing into a marketable career oriented choice of ‘Integrated Marketing Communication’ for students. IMC specialization allows students to acknowledge: