Dr Firas Habbal has a PHD in Quality Management his main specialization fall into TQM, Project Management, and Innovation Management, Dr Habbal is Member of ARADO in Arabic leaguesI and have 7+ total publications with impact factor of 1.0+ and 4+ publications in refereed conferences. His research areas include Quality Management, International Marketing, Customer Analytics, data mining, intelligent systems, Technology acceptance and Behavioral Intentions and he is teaching graduate and undergraduate programs, in United Arab of Emirates for more than 5 years. Concurrently, he worked at major associations in UAE government, including the Ministry of Infrastructure Development, Sharjah Chamber of Commerce, and the Dubai Courts. His primary responsibilities in these associations were innovative project review, quality audit, and market research. In 2015, he became a lead reviewer in International Quality Learning institute as well as Certified 7 Stars auditor and UAE Certified Quality Instructor in ASQ.