CFAD Jaguar MENA Design XE Competition Winner Visited Iconic Jaguar Factory and Design Studio in the UK

Competition Winner Mahaba Ahmed Abuhatab was invited by Jaguar MENA on a once in a lifetime trip to the United Kingdom for an unforgettable experience at the Jaguar Land Rover Global Headquarters. The CFAD student visited the iconic factory and design studio as part of the Jaguar Design XE Competition that took place earlier this year.
Developed to challenge university students to ‘unleash their creativity’ by designing their own piece of art inspired by the stunning Jaguar XE, the Design XE competition resulted in five winners who were selected based on their artwork creativity, technique and potential as aspiring artists and designers from the region.
A visit to the Jaguar Heritage Museum in Gaydon kicked off the trip as the winners got a closer look at the British brand’s unique collection of beautiful heritage vehicles. Travelling in a fleet of Jaguar vehicles throughout the UK, the winners experienced the stunning performance, class-leading design and innovative technology that Jaguar vehicles offer. The trip also offered an exclusive insight into the level of craftsmanship, design and innovation at the heart of the brand.
Given a rare chance to go behind closed doors, the artists also visited the Jaguar Design Studio and the Jaguar Factory in Solihull, spending quality time with the Jaguar Design Team and engineers.
This participation is the result of CFAD cooperation and activities with industry, integrating students into a growing visual art and design industry, promoting their creativity, and exposing students to global design trends.

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